DRCT Direct Digital Holdings Inc.

Direct Digital Holdings Inc.

Advertising

Consumer Discretionary

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

IPO Year: 2022

Exchange: NASDAQ

Website: https://www.directdigitalholdings.com

Recent Analyst Ratings for Direct Digital Holdings Inc.

Date	Price Target	Rating	Analyst
3/27/2024		Outperform → Market Perform	Noble Capital Markets
3/9/2022	$8.00	Buy	Benchmark

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Direct Digital Holdings Inc.

Recent Analyst Ratings for Direct Digital Holdings Inc.

Direct Digital Holdings Inc. Analyst Ratings

Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

Direct Digital Holdings downgraded by Noble Capital Markets

Benchmark initiated coverage on Direct Digital Holdings with a new price target

Direct Digital Holdings Inc. SEC Filings

Direct Digital Holdings Inc. filed SEC Form 8-K: Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Submission of Matters to a Vote of Security Holders, Other Events, Financial Statements and Exhibits

Direct Digital Holdings Inc. filed SEC Form 8-K: Leadership Update, Financial Statements and Exhibits

Direct Digital Holdings Inc. filed SEC Form 8-K: Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Unregistered Sales of Equity Securities, Financial Statements and Exhibits

Direct Digital Holdings Inc. filed SEC Form 8-K: Unregistered Sales of Equity Securities, Financial Statements and Exhibits

SEC Form 424B3 filed by Direct Digital Holdings Inc.

SEC Form 10-Q filed by Direct Digital Holdings Inc.

Direct Digital Holdings Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

SEC Form DEFA14A filed by Direct Digital Holdings Inc.

SEC Form DEF 14A filed by Direct Digital Holdings Inc.

SEC Form PRE 14A filed by Direct Digital Holdings Inc.

Direct Digital Holdings Inc. Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

President Smith W Keith converted options into 185,000 shares (SEC Form 4)

Chairman and CEO Walker Mark D converted options into 165,000 shares (SEC Form 4)

Large owner Direct Digital Management, Llc converted options into 420,000 shares and disposed of 420,000 shares (SEC Form 4)

Director Cohen Richard converted options into 8,205 shares and sold $1,809 worth of shares (3,414 units at $0.53), increasing direct ownership by 7% to 70,302 units (SEC Form 4)

Director Leatherberry Antoinette Renee converted options into 8,205 shares and sold $1,075 worth of shares (2,028 units at $0.53), increasing direct ownership by 9% to 74,442 units (SEC Form 4)

Director Locke Mistelle sold $1,785 worth of shares (3,432 units at $0.52) and converted options into 8,205 shares, increasing direct ownership by 13% to 40,447 units (SEC Form 4)

Chairman and CEO Walker Mark D sold $14,871 worth of shares (28,323 units at $0.53) (SEC Form 4)

Director Leatherberry Antoinette Renee converted options into 16,462 shares and sold $2,205 worth of shares (4,009 units at $0.55), increasing direct ownership by 22% to 68,265 units (SEC Form 4)

Director Cohen Richard converted options into 16,462 shares and sold $3,702 worth of shares (6,856 units at $0.54), increasing direct ownership by 17% to 65,511 units (SEC Form 4)

Chief Technology Officer Pillai Anu converted options into 6,218 shares and covered exercise/tax liability with 2,152 shares, increasing direct ownership by 23% to 21,704 units (SEC Form 4)