Brand-verified facts, local competitive intelligence across 12 million locations, and agentic marketing execution are now accessible via MCP, API, desktop, and mobile
Yext, Inc. (NYSE:YEXT), the enterprise agentic marketing platform, today announced that its full platform is now open for enterprise AI workflows – making verified brand data, Scout competitive intelligence, and agentic marketing execution capabilities accessible from virtually any AI tool, workflow, or interface they already use. Enterprise marketing teams can now surface competitive insights, close gaps faster, and measure whether they are winning or losing against local competitors in AI and traditional search.
"Everyone is rushing to build agents. Almost nobody is asking whether those agents know enough to be useful," said Mike Walrath, CEO and Chair, Yext. "Agents without competitive intelligence don't improve outcomes – they automate mediocrity. Yext closes that gap: continuous local intelligence, brand-verified facts, and the agentic execution layer to act on both. That infrastructure is now live for enterprise brands."
The missing layers in agentic marketing
Enterprise marketing teams are moving quickly to build AI-powered marketing capabilities – agents, automation tools, and the workflows that connect them. But a critical gap is emerging: agents need competitive context, not just customer context. Internal systems tell agents who a brand's customers are. They do not tell agents where the brand is losing, which competitors are gaining ground at the local level, or which actions will have the most impact on AI-driven recommendations.
Brands don't lose nationally. They lose one market at a time. AI search makes recommendations in specific moments and specific markets. National performance masks local weaknesses. An agent that doesn't know where a brand is losing will optimize the wrong things, in the wrong markets, against the wrong competitors.
Yext's platform is built on three infrastructure layers that make trusted agentic execution possible:
- Scout is Yext's brand visibility agent. It continuously scans for competitive market signals across AI and traditional search, giving a fleet of agents the live intelligence they need to know where a brand is winning, where it is losing, and what to prioritize.
- The Yext Knowledge Graph provides a verified source of brand truth: structured, machine-readable, and built to be understood by agents without translation or cleanup.
- Yext's real-time distribution network connects directly to more than 200 listing publishers, review sites, and social platforms, so agents can act on intelligence immediately at scale.
For the first time, enterprise teams can choose how they engage with that infrastructure: through the Yext UI on desktop or mobile, via MCP, or directly through the API.
"Yext has built the most comprehensive local visibility intelligence dataset for multi-location brands: 10 billion signals analyzed, 150 visibility metrics per location, 20 local competitors tracked for every target business across four AI models, and coverage spanning 12 million business locations across 186 countries – with more than one million new locations added every month," said Christian Ward, Chief Data Officer, Yext. "When an agent works from that foundation, it is not acting on assumptions. It is acting on the most current, complete picture of a brand's competitive position available anywhere."
Questions enterprise brands can now answer with any AI tool
Questions that previously required analyst teams days to produce are now answerable from any tool or workflow the marketing team already uses.
- Which cities represent the highest untapped market opportunity and where does our brand have thin or no coverage within a target radius?
- Which markets are we losing to the competition and what's it going to take to win them back?
- Which of our markets are winning in AI search but losing on Google and where should paid search budgets shift?
- How are AI models describing our brand across markets and where is negative sentiment concentrated?
- Which listings publishers have the worst sync rates and where are data accuracy issues hurting our visibility?
A new Scout experience for teams working inside Yext
For enterprise teams that prefer a purpose-built environment, Yext is introducing a new Scout experience that brings the same intelligence and agentic execution directly into the Yext UI, accessible on desktop and mobile. New insights are available via Ask Scout, such as weakest markets, unranked locations, AI model comparisons, paid media prioritization, and more.
Ask Scout: conversational intelligence, no dashboard required
Ask Scout is a new conversational interface inside the Yext platform. Marketing teams type a question in plain language and get a direct answer grounded in local competitive intelligence with a recommended action.
Win Rate: the headline metric for AI-era marketing
Win Rate measures how often a brand outranks its competitors across AI and traditional search, overall, by AI model, and by channel. A win rate of 70% means the brand is beating competitors in 70% of the searches that matter to its business – category terms, branded searches, across AI and traditional search. While visibility scores and share of voice measure presence, win rate measures whether you are actually winning.
Action Center: agentic execution at scale, with human oversight
Action Center surfaces prioritized fixes across listings, review responses, images, attributes, and social. Agents handle the work at scale while teams control what runs, who approves it, and what gets logged. 88 brands are currently in beta and have completed over one million actions, saving more than 9,000 hours.
Yext MCP, Ask Scout, and Win Rate are available to paying Scout customers beginning June 17. Action Center is available by request for eligible customers. Visit yext.com for more information.
Forward-Looking Statements
This press release contains "forward-looking statements" including, without limitation, statements regarding Yext's expectations, beliefs, intentions, and strategies regarding its platform and products, including the timing and extent of availability and the expected benefits to enterprise marketing teams. These statements are based upon current beliefs and are subject to many risks and uncertainties that could cause actual results to differ materially from these statements, including, among others, the risk that the features and benefits described in this release are not realized as expected, and whether all of the offerings and capabilities will be available as and when stated in this release. All forward-looking statements are based on information available to Yext on the date hereof, and Yext assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
About Yext
Yext (NYSE:YEXT) is the enterprise agentic marketing platform. Built on the world's most comprehensive structured data platform for local businesses, Yext gives brands and their partners the visibility intelligence to win every moment of discovery – across AI and traditional search. Yext's API-first architecture connects structured data to APIs, MCP servers, and generative interfaces, so partners and developers can build purpose-built experiences on the same infrastructure powering Yext's own products. Thousands of brands and digital marketing partners in financial services, healthcare, retail, hospitality, and food rely on Yext to manage, measure, and optimize visibility at scale. For more information, visit yext.com.
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Media Contact: pr@yext.com