The New Test Kitchen Designed by Christopher Peacock Blends Timeless Design and Professional Performance to Support Recipe Development, Product Testing and Culinary Storytelling
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest digital-first, design-led and sustainable home retailer, today revealed the brand's newly renovated Williams Sonoma Test Kitchen, a state-of-the-art culinary hub designed to fuel product innovation and serve as a collaborative space for the brand's culinary team, chefs and creators to create content designed to inspire customers and culinary enthusiasts. Located at the company's headquarters in San Francisco, the reimagined Test Kitchen reflects Williams Sonoma's continued commitment to culinary leadership and innovation. The redesigned space features expanded cooking stations and premium kitchen appliances with dedicated spaces designed to help facilitate the brand's recipe development, product testing and content creation.
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Williams Sonoma Unveils Newly Renovated Test Kitchen Designed By Christopher Peacock (Photo: Williams Sonoma)
For decades, the Williams Sonoma Test Kitchen has served as a center for the brand's culinary innovation and product curation as the space is used daily for recipe development, product testing, cookbook writing and product creation. In 2025, the Williams Sonoma Culinary Team develop more than 300 original recipes and tested over 1,200 products in the Williams Sonoma Test Kitchen. The newly renovated space builds on the brand's tradition of developing and testing both recipes and products while supporting a new generation of digital storytelling, culinary education, and product innovation.
"Just as the kitchen is the heart of the home, the Williams Sonoma Test Kitchen is the heart of our company," said Williams Sonoma President Felix Carbullido. "This renovation reinforces our commitment to helping customers cook with confidence, knowing that every product we offer has been rigorously tested and perfected by our culinary team. We look forward to using this space to inspire new ideas, drive innovation, and deepen our connection with our customers and the culinary community."
To design the new Test Kitchen, Williams Sonoma enlisted the help of renowned kitchen designer and cabinet maker, Christopher Peacock. Peacock's expertise and design insights helped refine the Test Kitchen's functionality and his bespoke cabinetry and signature hardware have elevated the space, resulting in a kitchen that is both highly functional and distinctly Williams Sonoma. The Made-In-America Christopher Peacock cabinetry installed in the new Williams Sonoma Test Kitchen reflects a shared commitment to craftsmanship and enduring design while supporting the demanding workflow of a professional culinary team.
The newly renovated Williams Sonoma Test Kitchen also now features state-of-the-art appliances from Monogram™ which bring unparalleled performance, timeless beauty and detailed craftsmanship to every zone of the kitchen. This includes 12 Monogram wall ovens packed with the latest in cooking innovation, three built-in cooktops as well as multiple refrigeration appliances from traditional refrigerators and freezers to wine columns and under-counter drawer solutions. The kitchen is further enhanced by the addition of Monogram's new luxury Premium Fully Integrated Panel-Ready dishwasher, designed with advanced cleaning performance and a refined aesthetic that complements the space's design. Given the need for a durable countertop solution that also contributed to the new kitchen's elevated design, Williams Sonoma partnered with Cosentino, selecting the Italian Carrara marble inspired Silestone Et. Statuario and the neutral Dekton Aeris that withstand constant use, scratches, spills and everyday wear in a high-performance cooking environment. Additionally, the new kitchen utilizes thoughtful storage solutions from the Williams Sonoma Hold Everything collection to keep essential tools organized and within reach, ensuring the space functions seamlessly for recipe development and content production.
The redesigned kitchen will support a wide range of Williams Sonoma initiatives, including cookbook development, new product launches, chef collaborations, digital cooking classes, and culinary content across the brand's growing digital platforms.
With expanded production capabilities, the Test Kitchen will also serve as a dynamic stage for Williams Sonoma's culinary community—hosting visiting chefs, cookbook authors, food personalities, and brand partners who bring fresh ideas and inspiration to home cooks everywhere.
To learn more about the Williams Sonoma Test Kitchen and the partners and products featured inside of it, please visit: www.williams-sonoma.com/testkitchen.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.
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