WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES, CHEFS AND INFLUENCERS FOR ANNUAL CAMPAIGN TO END CHILDHOOD HUNGER IN AMERICA
Proceeds From the 2026 Collection Designed by Cher, Shania Twain, Miranda Lambert, Caroline Chambers and Others Help Feed Children Facing Hunger
Williams Sonoma, portfolio brand of Williams-Sonoma, Inc. (NYSE:WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today, the launch of the brand’s annual Tools for Change fundraising program benefitting No Kid Hungry. The 2026 Tools for Change collection includes ten limited-edition spatulas designed by celebrity chefs, influencers and celebrities. With the purchase of each spatula, Williams Sonoma will donate a portion of proceeds* to No Kid Hungry that can help provide 50 meals** to kids as part of their fight to end childhood hunger in the U.S.**
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Williams Sonoma Launches New Celebrity Designed Spatulas Benefiting No Kid Hungry
The 2026 Tools for Change spatulas were designed for Williams Sonoma by:
- Bobby Berk
- Caroline Chambers
- Cher
- Christina Milian
- Lance Bass
- Meredith Hayden
- Miranda Lambert
- Shania Twain
- That Little Puff
"The impact of our Tools for Change campaign is made possible by the unwavering support of our customers and partners, whose generosity has helped Williams Sonoma raise millions of dollars to fight childhood hunger in the U.S.," said Felix Carbullido, President of Williams Sonoma. "We’re honored to continue our longstanding partnership with No Kid Hungry and, through this year’s campaign, reaffirm our commitment to supporting their efforts to ensure that every child has access to the nutritious meals they need to succeed."
"We’re grateful to Williams Sonoma, its customers and the celebrity artists who inspire people to help make No Kid Hungry a reality. The "Tools for Change" campaign was an idea 12 years ago that has grown to create enormous and unprecedent impact. In all the years I’ve been working in hunger relief, I’ve learned that nothing is as powerful as partnership and people leveraging their strengths for this cause," said Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign.
To celebrate thus year’s No Kid Hungry Tools for Change program, customers can participate in the "spatdown" where they can vote on their favorite spatula designs. Williams Sonoma will donate $5,000 to No Kid Hungry in the winner’s honor. To vote for your favorite design, please visit: www.williams-sonoma.com/spatdown.
The products from the 2026 Tools for Change collection are now available online and at all Williams Sonoma retail locations while supplies last.
For more information on No Kid Hungry, or to purchase products benefitting the national campaign, please visit: www.williams-sonoma.com/nokidhungry.
*While supplies last, 30% of the selling price of participating WSI products will go to benefit No Kid Hungry.
**Donations help support programs that feed kids; No Kid Hungry does not provide individual meals. Meal equivalencies vary. Learn more at NoKidHungry.org/OneDollar.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.
About No Kid Hungry
No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org.
WSM-PR
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