• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Wayfair Inc. filed SEC Form 8-K: Regulation FD Disclosure

    3/6/26 4:37:32 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary
    Get the next $W alert in real time by email
    w-20260304
    0001616707false00016167072026-03-042026-03-04

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549
     
     
    FORM 8-K
     
     CURRENT REPORT 
    Pursuant to Section 13 or 15(d) of
    the Securities Exchange Act of 1934
     
    Date of report (Date of earliest event reported): March 4, 2026
     
     
    WAYFAIR INC.
    (Exact name of registrant as specified in its charter)
     
     
    Delaware001-3666636-4791999
    (State or other jurisdiction of
    incorporation or organization)
    (Commission
    File Number)
    (I.R.S. Employer
    Identification No.)
    4 Copley Place                                     Boston MA 02116
    (Address of principal executive offices)(Zip Code)
     
    (617) 532-6100
    (Registrant’s telephone number, including area code)
     N/A
    (Former name, former address and former fiscal year, if changed since last report)
    Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

    ☐    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
    ☐    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
    ☐    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
    ☐    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

    Securities registered pursuant to Section 12(b) of the Act:
    Title of each classTrading symbol(s)Name of each exchange on which registered
    Class A Common Stock, $0.001 par value per share WThe New York Stock Exchange
    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
    Emerging growth company ☐
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐





    Item 7.01. Regulation FD Disclosure.
    Between February 25, 2026 and March 4, 2026, Wayfair Inc. (“Wayfair” or the “Company”) used a portion of the net proceeds from the 6.75% senior secured notes due 2032 to repurchase approximately $56 million in aggregate principal amount of its outstanding 3.50% convertible senior notes due 2028 (the “2028 Notes”), for approximately $99 million, plus accrued but unpaid interest, in open market transactions (the “Repurchases”). The Repurchases all settled by March 5, 2026. Following the Repurchases, approximately $533 million in aggregate principal amount of the 2028 Notes remains outstanding. This transaction continues Wayfair's ongoing liability management strategy, and furthers the Company’s dual goals of reducing upcoming maturities and managing potential dilution.
    The Company may, from time to time, seek to retire, restructure, repurchase or redeem, or otherwise mitigate the equity dilution associated with its outstanding convertible debt through cash purchases, stock buybacks of some or all of the shares underlying convertible notes and/or exchanges for equity or debt in open-market purchases, open market transactions or otherwise. Such repurchases, exchanges or other liability management exercises, if any, will be upon such terms and at such prices and sizes as the Company may determine, and will depend on prevailing market conditions, the Company’s liquidity requirements, contractual restrictions and other factors. The amounts involved may be material. Further, any such repurchases, exchanges or other liability management exercises may result in the Company acquiring and retiring a substantial amount of its convertible debt, which could impact the trading liquidity of the outstanding convertible notes, and any such repurchases, exchanges or other liability management exercises may also affect the market price of the Company’s common stock.
    Note Regarding Forward-Looking Statements

    This Current Report on Form 8-K contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, the potential impact of convertible note repurchases or exchanges for equity or debt on the market price of the Company’s common stock and any future convertible note repurchases and other equity dilution mitigation exercises the Company may undertake. These statements are based on the Company’s current plans and expectations and involve risks and uncertainties that could cause actual future activities and results of operations to be materially different from those set forth in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are: changes in the price of the Company’s common stock and convertible notes, and changes in the convertible note and the capital markets, generally. The forward-looking statements in this Form 8-K represent the Company’s view as of March 6, 2026. The Company undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events, or otherwise. For further information, please refer to the Company’s reports and filings with the Securities and Exchange Commission.

    The information in this Item 7.01 is being furnished and shall not be deemed "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, as amended, except as expressly set forth by specific reference in such a filing.


    2


    SIGNATURE
     
    Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

     
     WAYFAIR INC.
      
      
    Date: March 6, 2026/s/ ANDREW OLIVER
     Andrew Oliver
      Deputy General Counsel and Assistant Secretary
    3
    Get the next $W alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $W

    DatePrice TargetRatingAnalyst
    2/20/2026$114.00 → $105.00Overweight
    Analyst
    1/7/2026$123.00Equal Weight → Overweight
    Barclays
    12/3/2025$94.00Buy → Hold
    Jefferies
    10/28/2025Neutral → Buy
    BofA Securities
    10/28/2025$150.00Accumulate → Buy
    Gordon Haskett
    8/5/2025$93.00Neutral → Buy
    Citigroup
    5/14/2025$35.00Hold → Sell
    Loop Capital
    5/12/2025$40.00Hold → Buy
    Argus
    More analyst ratings

    $W
    SEC Filings

    View All

    Wayfair Inc. filed SEC Form 8-K: Regulation FD Disclosure

    8-K - Wayfair Inc. (0001616707) (Filer)

    3/6/26 4:37:32 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    SEC Form 10-K filed by Wayfair Inc.

    10-K - Wayfair Inc. (0001616707) (Filer)

    2/19/26 4:08:45 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

    8-K - Wayfair Inc. (0001616707) (Filer)

    2/19/26 7:05:32 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Analyst reiterated coverage on Wayfair with a new price target

    Analyst reiterated coverage of Wayfair with a rating of Overweight and set a new price target of $105.00 from $114.00 previously

    2/20/26 10:42:01 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair upgraded by Barclays with a new price target

    Barclays upgraded Wayfair from Equal Weight to Overweight and set a new price target of $123.00

    1/7/26 8:45:23 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair downgraded by Jefferies with a new price target

    Jefferies downgraded Wayfair from Buy to Hold and set a new price target of $94.00

    12/3/25 8:30:20 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Frost Diana was granted 3,176 units of Class A Common Stock, increasing direct ownership by 62% to 8,304 units (SEC Form 4)

    4 - Wayfair Inc. (0001616707) (Issuer)

    3/6/26 5:17:48 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Director Naylor Jeffrey G was granted 3,176 shares, increasing direct ownership by 11% to 33,052 units (SEC Form 4)

    4 - Wayfair Inc. (0001616707) (Issuer)

    3/6/26 5:16:01 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Director Kumin Michael Andrew was granted 3,176 shares, increasing direct ownership by 1% to 263,753 units (SEC Form 4)

    4 - Wayfair Inc. (0001616707) (Issuer)

    3/6/26 5:14:12 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Wayfair Announces Opening Dates for Its Second Large-Format Store in Atlanta

    Store Opens March 31 with Grand Opening weekend celebration set for April 17–19BOSTON, March 3, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced that it will open its second large-format Wayfair store in Atlanta, Georgia on March 31, 2026 at 10 a.m. ET with grand opening festivities kicking off April 17 at 10 a.m. ET and continuing through April 19. The Wayfair store, spanning approximately 150,000 square feet, is located at The District at Howell Mill in Atlanta, Georgia. The store is a one stop shop for all things home, featuring

    3/3/26 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair Announces Fourth Quarter and Full Year 2025 Results, Reports Further Share Capture and Strong Profitability

    Q4 Net Revenue of $3.3 billion with 21.3 million Active CustomersBOSTON, Feb. 19, 2026 /PRNewswire/ -- Wayfair Inc. ("Wayfair," "we," or "our") (NYSE:W), the destination for all things home, today reported financial results for its fourth quarter and full year ended December 31, 2025. Fourth Quarter 2025 Financial HighlightsTotal net revenue of $3.3 billion, increased $216 million, up 6.9% year over year. Total net revenue excluding the impact of our exit from the German market grew 7.8% year over yearU.S. net revenue of $2.9 billion, increased $202 million, up 7.4% year over ye

    2/19/26 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Affirm and Wayfair expand partnership to the UK and Canada

    Affirm (NASDAQ:AFRM) today announced the expansion of its partnership with Wayfair (NYSE:W), bringing its honest financial products to shoppers in the UK and Canada. Whether shopping for a new dining table or the perfect sofa, approved shoppers in the UK and Canada can now split their purchases with Affirm. The experience is straightforward: customers receive a quick, real-time approval decision and can choose the payment plan that fits their needs. Affirm never charges late fees or hidden fees, and there is no compounding interest. Customers only pay what they agree to. Today's announcement builds on the companies' recently expanded partnership, which brought Affirm to Wayfair's onli

    2/5/26 4:15:00 PM ET
    $AFRM
    $W
    Finance: Consumer Services
    Finance
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Kumin Michael Andrew bought $11,995 worth of shares (160 units at $74.97), increasing direct ownership by 0.06% to 260,577 units (SEC Form 4)

    4 - Wayfair Inc. (0001616707) (Issuer)

    9/4/25 4:18:29 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Leadership Updates

    Live Leadership Updates

    View All

    Wayfair Appoints Retail Industry Leader Hal Lawton to Board of Directors

    BOSTON, Nov. 7, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced the appointment of Hal Lawton, president and CEO of Tractor Supply Company, to its board of directors, effective as of November 6, 2025. "Hal brings extensive leadership experience and a remarkable record of success in the retail industry, and we are excited to welcome him to our board," said Niraj Shah, co-founder, co-chairman and CEO of Wayfair. "His perspective will be invaluable as we continue to scale and strengthen our business." Lawton has served as CEO of Tr

    11/7/25 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair Appoints Diana Frost to Board of Directors

    Global Chief Growth Officer Diana Frost of Kraft Heinz brings significant expertise in portfolio transformation, global marketing excellence and public company leadership BOSTON, Feb. 14, 2025 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced the appointment of Diana Frost to its board of directors, effective immediately. Frost, a seasoned executive with extensive experience in consumer brands, currently serves as Global Chief Growth Officer at Kraft Heinz. "We are delighted to welcome Diana to our board of directors," said Niraj Shah,

    2/14/25 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Beasley Broadcast Group, Inc. Appoints Lauren Burrows Coleman as Chief Financial Officer

    NAPLES, Fla., Oct. 24, 2024 (GLOBE NEWSWIRE) -- Beasley Broadcast Group, Inc. (NASDAQ:BBGI), a multi-platform media company, today announced the appointment of Lauren Burrows Coleman as Chief Financial Officer, effective Friday, November 1, 2024. Longtime CFO Marie Tedesco will retire from Beasley after 33 years of dedicated service to the company. Before joining Beasley, Ms. Burrows Coleman served as Global Head of Strategic Corporate and Commercial Finance at Wayfair (NYSE:W), where she led a global team of 50 across Financial Planning & Analysis, Commercial Finance, Capital Markets, Corporate Development, and Global Tax functions. Ms. Burrows Coleman's impressive career also includes

    10/24/24 7:00:00 AM ET
    $BBGI
    $W
    Broadcasting
    Consumer Discretionary
    Catalog/Specialty Distribution

    $W
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    SEC Form SC 13G/A filed by Wayfair Inc. (Amendment)

    SC 13G/A - Wayfair Inc. (0001616707) (Subject)

    4/5/24 12:21:57 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    SEC Form SC 13G/A filed by Wayfair Inc. (Amendment)

    SC 13G/A - Wayfair Inc. (0001616707) (Subject)

    2/14/24 4:15:37 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    SEC Form SC 13G/A filed by Wayfair Inc. (Amendment)

    SC 13G/A - Wayfair Inc. (0001616707) (Subject)

    2/14/24 4:03:46 PM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    $W
    Financials

    Live finance-specific insights

    View All

    Wayfair Announces Fourth Quarter and Full Year 2025 Results, Reports Further Share Capture and Strong Profitability

    Q4 Net Revenue of $3.3 billion with 21.3 million Active CustomersBOSTON, Feb. 19, 2026 /PRNewswire/ -- Wayfair Inc. ("Wayfair," "we," or "our") (NYSE:W), the destination for all things home, today reported financial results for its fourth quarter and full year ended December 31, 2025. Fourth Quarter 2025 Financial HighlightsTotal net revenue of $3.3 billion, increased $216 million, up 6.9% year over year. Total net revenue excluding the impact of our exit from the German market grew 7.8% year over yearU.S. net revenue of $2.9 billion, increased $202 million, up 7.4% year over ye

    2/19/26 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair Schedules Fourth Quarter 2025 Earnings Release and Conference Call

    BOSTON, Jan. 21, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE:W), the destination for all things home, today announced it will release financial results for its fourth quarter ending December 31, 2025 before the opening of the market on February 19, 2026. Wayfair will host a conference call at 8 a.m. ET on Thursday, February 19 to review results. Investors and participants can register for the webcast in advance here. The call will also be available via dial-in here. The archived webcast will be available shortly after the call at https://investor.wayfair.com. About Wayfair Wayfair

    1/21/26 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary

    Wayfair Announces Third Quarter 2025 Results, Reports Substantial Growth in Orders Delivered and Profitability

    Q3 Net Revenue of $3.1 billion with 21.2 million Active Customers BOSTON, Oct. 28, 2025 /PRNewswire/ -- Wayfair Inc. ("Wayfair," "we," or "our") (NYSE:W), the destination for all things home, today reported financial results for its third quarter ended September 30, 2025. Third Quarter 2025 Financial Highlights Total net revenue of $3.1 billion, increased $233 million, up 8.1% year over year. Total net revenue excluding the impact of our exit from the German market grew 9.0% year over yearU.S. net revenue of $2.7 billion, increased $216 million, up 8.6% year over yearInternati

    10/28/25 7:00:00 AM ET
    $W
    Catalog/Specialty Distribution
    Consumer Discretionary