SEC Form SC 13G/A filed by GrowGeneration Corp. (Amendment)

1/26/24 4:23:48 PM ET

RETAIL: Building Materials

Consumer Discretionary

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SC 13G/A 1 us39986l1098_012624.txt us39986l1098_012624.txt SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No: 2) GROWGENERATION CORP -------------------------------------------------------- (Name of Issuer) Common Stock -------------------------------------------------------- (Title of Class of Securities) 39986L109 -------------------------------------------------------- (CUSIP Number) December 31, 2023 -------------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [X] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 39986L109 (1)Names of reporting persons. BlackRock, Inc. (2) Check the appropriate box if a member of a group (a) [ ] (b) [X] (3) SEC use only (4) Citizenship or place of organization Delaware Number of shares beneficially owned by each reporting person with: (5) Sole voting power 4339531 (6) Shared voting power 0 (7) Sole dispositive power 4417988 (8) Shared dispositive power 0 (9) Aggregate amount beneficially owned by each reporting person 4417988 (10) Check if the aggregate amount in Row (9) excludes certain shares (11) Percent of class represented by amount in Row 9 7.2% (12) Type of reporting person HC Item 1. Item 1(a) Name of issuer: ----------------------------------------------------------------------- GROWGENERATION CORP Item 1(b) Address of issuer's principal executive offices: ----------------------------------------------------------------------- 5619 DTC PARKWAY, GREENWOOD VILLAGE CO 80111 Item 2. 2(a) Name of person filing: ---------------------------------------------------------------------- BlackRock, Inc. 2(b) Address or principal business office or, if none, residence: ----------------------------------------------------------------------- BlackRock, Inc. 50 Hudson Yards New York, NY 10001 2(c) Citizenship: -------------------------------------------------------------------- See Item 4 of Cover Page 2(d) Title of class of securities: ------------------------------------------------------------------- Common Stock 2(e) CUSIP No.: See Cover Page Item 3. If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a: [ ] Broker or dealer registered under Section 15 of the Act; [ ] Bank as defined in Section 3(a)(6) of the Act; [ ] Insurance company as defined in Section 3(a)(19) of the Act; [ ] Investment company registered under Section 8 of the Investment Company Act of 1940; [ ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E); [ ] An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F); [X] A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G); [ ] A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813); [ ] A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940; [ ] A non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J); [ ] Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K). If filing as a non-U.S. institution in accordance with Rule 240.13d-1(b)(1)(ii)(J), please specify the type of institution: Item 4. Ownership Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1. Amount beneficially owned: 4417988 Percent of class 7.2% Number of shares as to which such person has: Sole power to vote or to direct the vote 4339531 Shared power to vote or to direct the vote 0 Sole power to dispose or to direct the disposition of 4417988 Shared power to dispose or to direct the disposition of 0 Item 5. Ownership of 5 Percent or Less of a Class. If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following [ ]. Item 6. Ownership of More than 5 Percent on Behalf of Another Person If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. Various persons have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of the common stock of GROWGENERATION CORP. No one person's interest in the common stock of GROWGENERATION CORP is more than five percent of the total outstanding common shares. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person. See Exhibit A Item 8. Identification and Classification of Members of the Group If a group has filed this schedule pursuant to Rule 13d-1(b)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group. If a group has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identity of each member of the group. Item 9. Notice of Dissolution of Group Notice of dissolution of a group may be furnished as an exhibit stating the date of the dissolution and that all further filings with respect to transactions in the security reported on will be filed, if required, by members of the group, in their individual capacity. See Item 5. Item 10. Certifications By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. Signature. After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Dated: January 26, 2024 BlackRock, Inc. Signature: Spencer Fleming ------------------------------------------- Name/Title Attorney-In-Fact The original statement shall be signed by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of a person by his authorized representative other than an executive officer or general partner of the filing person, evidence of the representative's authority to sign on behalf of such person shall be filed with the statement, provided, however, that a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and any title of each person who signs the statement shall be typed or printed beneath his signature. Attention: Intentional misstatements or omissions of fact constitute Federal criminal violations (see 18 U.S.C. 1001). Exhibit A Subsidiary BlackRock Advisors, LLC BlackRock Asset Management Canada Limited BlackRock Fund Advisors BlackRock Asset Management Ireland Limited BlackRock Institutional Trust Company, National Association BlackRock Financial Management, Inc. BlackRock Investment Management, LLC *Entity beneficially owns 5% or greater of the outstanding shares of the security class being reported on this Schedule 13G. Exhibit B POWER OF ATTORNEY The undersigned, BlackRock, Inc., a corporation duly organized under the laws of the State of Delaware, United States (the "Company"), does hereby make, constitute and appoint each of Eric Andruczyk, Richard Cundiff, R. Andrew Dickson, III, Spencer Fleming, Daniel Goldmintz, Laura Hildner, Elizabeth Kogut, David Maryles, Christopher Meade, Una Neary, Charles Park, Daniel Riemer, David Rothenberg and Brenda Schulz, acting severally, as its true and lawful attorneys-in-fact, for the purpose of, from time to time, executing, in its name and on its behalf and on behalf of its direct and indirect subsidiaries, any and all documents, certificates, instruments, statements, filings, agreements and amendments (collectively, "documents") determined by such person to be necessary or appropriate to comply with ownership or control-person reporting requirements imposed by any United States or non-United States governmental or regulatory authority, including, without limitation, Schedules 13D and 13G and Forms 3, 4, 5, 13F and 13H and any amendments to any of the foregoing as may be required to be filed with the Securities and Exchange Commission, and delivering, furnishing or filing any such documents with the appropriate governmental or regulatory authority or other person, and giving and granting to each such attorney-in-fact full power and authority to do and perform any and every act and thing whatsoever requisite, necessary or proper to be done in the exercise of any of the rights and powers herein granted, as fully and to all intents and purposes as the Company and/or its direct and indirect subsidiaries, as applicable, might or could do if personally present by one of its authorized signatories, hereby ratifying and confirming all that said attorney-in-fact shall lawfully do or cause to be done by virtue hereof. Any such determination by an attorney-in-fact named herein shall be conclusively evidenced by such person's execution, delivery, furnishing or filing of the applicable document. This power of attorney shall expressly revoke the power of attorney dated 2nd day of January, 2019 in respect of the subject matter hereof, shall be valid from the date hereof and shall remain in full force and effect until either revoked in writing by the Company, or, in respect of any attorney-in-fact named herein, until such person ceases to be an employee of the Company or one of its affiliates. IN WITNESS WHEREOF, the undersigned has caused this power of attorney to be executed as of this 30th day of April, 2023. BlackRock, Inc. By: /s/ R. Andrew Dickson, III Name: R. Andrew Dickson, III Title: Corporate Secretary

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Recent Analyst Ratings for

$GRWG

Date	Price Target	Rating	Analyst
3/20/2024		Outperform → Perform	Oppenheimer
5/10/2023	$4.25 → $4.75	Hold → Buy	Craig Hallum
8/5/2022	$7.00 → $4.50	Buy → Neutral	Alliance Global Partners
3/3/2022	$20.00 → $8.00	Buy → Neutral	Roth Capital
3/3/2022		Buy → Neutral	ROTH Capital
3/2/2022	$9.00 → $8.00	Equal-Weight	Wells Fargo
3/1/2022	$11.00 → $9.00	Equal-Weight	Wells Fargo
1/14/2022	$12.50	Buy → Hold	Craig-Hallum

More analyst ratings

SEC Form SC 13G/A filed by GrowGeneration Corp. (Amendment)

1/26/24 4:23:48 PM ET

$GRWG

RETAIL: Building Materials

Consumer Discretionary

Get the next $GRWG alert in real time by email

Recent Analyst Ratings for

$GRWG

Date	Price Target	Rating	Analyst
3/20/2024		Outperform → Perform	Oppenheimer
5/10/2023	$4.25 → $4.75	Hold → Buy	Craig Hallum
8/5/2022	$7.00 → $4.50	Buy → Neutral	Alliance Global Partners
3/3/2022	$20.00 → $8.00	Buy → Neutral	Roth Capital
3/3/2022		Buy → Neutral	ROTH Capital
3/2/2022	$9.00 → $8.00	Equal-Weight	Wells Fargo
3/1/2022	$11.00 → $9.00	Equal-Weight	Wells Fargo
1/14/2022	$12.50	Buy → Hold	Craig-Hallum

More analyst ratings

SEC Form SC 13G/A filed by GrowGeneration Corp. (Amendment)

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Recent Analyst Ratings for
$GRWG

SEC Form SC 13G/A filed by GrowGeneration Corp. (Amendment)

Crush Q1 2026 with the Best AI Superconnector

Recent Analyst Ratings for
$GRWG

$GRWG
Insider Trading

CEO Lampert Darren bought $99,352 worth of shares (64,098 units at $1.55), increasing direct ownership by 4% to 1,765,800 units (SEC Form 4)

Chief Financial Officer Sanders Gregory Kevin was granted 24,046 shares, increasing direct ownership by 17% to 167,035 units (SEC Form 4)

President Salaman Michael was granted 50,000 shares, increasing direct ownership by 3% to 1,739,313 units (SEC Form 4)

$GRWG
Insider Purchases

CEO Lampert Darren bought $99,352 worth of shares (64,098 units at $1.55), increasing direct ownership by 4% to 1,765,800 units (SEC Form 4)

Director Aiello Stephen bought $221,334 worth of shares (133,334 units at $1.66), increasing direct ownership by 25% to 668,311 units (SEC Form 4)

President Salaman Michael bought $103,413 worth of shares (85,465 units at $1.21), increasing direct ownership by 6% to 1,639,313 units (SEC Form 4)

$GRWG
Press Releases

GrowGeneration to Participate in the Oppenheimer 26th Annual Consumer Growth and E-Commerce Conference on June 10, 2026

GrowGeneration Reports First Quarter 2026 Financial Results

GrowGeneration Announces First Quarter 2026 Earnings Release Conference Call for May 12, 2026

$GRWG
Analyst Ratings

GrowGeneration downgraded by Oppenheimer

GrowGeneration upgraded by Craig Hallum with a new price target

GrowGeneration downgraded by Alliance Global Partners with a new price target

$GRWG
SEC Filings

SEC Form 10-Q filed by GrowGeneration Corp.

GrowGeneration Corp. filed SEC Form 8-K: Regulation FD Disclosure, Financial Statements and Exhibits

SEC Form DEF 14A filed by GrowGeneration Corp.

$GRWG
Leadership Updates

Zoned Properties Announces the Appointment of Jody Kane to the Board of Directors

GrowGeneration Announces Retirement of Tony Sullivan, EVP, and COO

GrowGeneration Appoints Becky Gebhardt as SVP Marketing and E-commerce

$GRWG
Financials

GrowGeneration Reports First Quarter 2026 Financial Results

GrowGeneration Announces First Quarter 2026 Earnings Release Conference Call for May 12, 2026

GrowGeneration Reports Fourth Quarter and Full Year 2025 Financial Results

$GRWG
Large Ownership Changes

Amendment: SEC Form SC 13G/A filed by GrowGeneration Corp.

Amendment: SEC Form SC 13G/A filed by GrowGeneration Corp.