Say Yes to New Honey Nut Cheerios Protein Cereal with Limited-Edition Buzz-worthy Blind-Box Ring Collection
America's number one cereal brand is teaming up with Ashley Iaconetti Haibon to introduce the newest flavor of Cheerios Protein, Honey Nut, and "Honey Nuts For You" rings
Between short-lived flings and endless choices that don’t fit their lifestyle, protein seekers have been stuck playing the field for far too long. Cheerios Protein cereal, now available in Honey Nut flavor, is the one you’ve been waiting for — an easy way to add 8g of protein per serving to any moment with the taste people already love.
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Nothing says "I do" like the limited-edition "Honey Nuts For You" blind-box ring collection, celebrating the new Honey Nut Cheerios Protein cereal.
With a little help from its iconic mascot Buzz, the cereal is turning the timeless Cheerios shape into the ultimate symbol of commitment: a ring.
Tapping into the blind-box cultural trend and the feeling that comes with finding "the one," Cheerios is releasing a limited-edition "Honey Nuts For You" ring collection, featuring four iconic designs, including the covetable 8K gold-plated collectible:
- 8K O-fficial: This ring takes it straight to forever with an 8K gold-plated design inspired by the cereal’s 8g of protein per serving.
- Little Spoon: A cute and cozy ode to the spoonful that started it all, this silver ring features your favorite cereal-eating utensil.
- Bee Mine: Striped like the loveable Buzz, this black-and-yellow ring will make your heart grow wings.
- Hive Found the One: With a rose-gold honeycomb pattern and honey-colored enamel, this ring is sure to bee a keeper.
"At Cheerios, we are always looking at how we can innovate by solving problems and delivering joy to consumers," said Emilie Knox, Vice President and Business Unit Director for Cheerios at General Mills. "For decades, Honey Nut Cheerios and Buzz have provided spoonfuls of joy to families everywhere, and now with new Honey Nut Cheerios Protein, they'll have another delicious reason to fall for a familiar favorite — with 8g of Protein in every serving."
To hard launch the new proteinship (yes, a relationship with protein), Honey Nut Cheerios is teaming up with reality TV star Ashley Iaconetti Haibon to debut the new collection. As a fan-favorite known for her on-air journey to find the one and never settle, she’s bringing her expertise and love for Honey Nut Cheerios to the dining table in this new partnership that’s a perfect match.
"You could say I know a thing or two about searching for the one, and when you finally find it, you never let it go," said Ashley Iaconetti Haibon. "Honey Nut Cheerios has been a staple in my pantry for as long as I can remember. It’s a nostalgic taste that instantly takes me back, and now Honey Nut Cheerios Protein brings that same comfort with a little extra protein boost to help me and my family take on whatever the day has in store."
Honey Nut Cheerios Protein is also debuting a new ad campaign, which comes to life in a 30-second hero film, "The One." In the spot, a weary shopper is struck with love-at-first sight with the protein option she’s been waiting for. Buzz plays wingman in her grocery aisle, reinforcing that Cheerios delivers great taste and protein in one bowl. The campaign will roll out across OLV, CTV, YouTube, linear and social platforms.
Grab a limited-edition "Honey Nuts For You" bundle that includes a surprise ring from the collection and a box of the new Honey Nut Cheerios Protein cereal, for $8 at http://honeynutsforyou.cheerios.com beginning June 23 at 1 p.m. ET, with a second chance to lock down the one on June 30 at 1 p.m. ET, while supplies last.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
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General Mills Communications
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Edelman
Shane Ramsay
shane.ramsay@edelman.com