Nature Made® Tops U.S. News & World Report Best OTC Medicine & Health Products 2026 Rankings with More No. 1 Products Than Any Other Brand
Nature Made was Named the No. 1 Vitamin Brand by U.S. News & World Report and Recognized Across a Total of 14 Categories in the 2026 Survey
Nature Made, the leading national vitamin and supplement broadline brand with over 50 years of expertise in delivering high quality products with ingredients backed by science, has been recognized among the 2026-2027 Best OTC Medicine & Health Products by U.S. News & World Report, the global authority in health care rankings and consumer advice.
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Nature Made was Named the No. 1 Vitamin Brand by U.S. News & World Report and Recognized Across a Total of 14 Categories in the 2026 Survey
In a continued partnership with global market research firm The Harris Poll, U.S. News surveyed 357 pharmacists and 129 dermatologists practicing in the United States in March 2026.
Nature Made earned the most No. 1 rankings this year, topping the lists of 12 categories and further reinforcing its position as the #1 Pharmacist Recommended vitamin and supplement brand.* Pharmavite, the makers of Nature Made, was also recognized among the leading companies overall, ranking second for the most No. 1 products across categories.
Nature Made earned #1 rankings in the following categories:
- Vitamin Brand
- Fertility Supplements
- Diabetic Multivitamins
- Anti-Stress Supplements (Anti-Anxiety)
- Vitamin B12 Supplements
- Vitamin C Supplements
- Vitamin D Supplements
- Energy Supplements
- Ashwagandha Supplements
- Fish Oil/Omega-3 Supplements
- Potassium Supplements
- Turmeric Supplements
"Being recognized by U.S. News & World Report across a range of categories, including top rankings in stress relief, energy, and several key letter vitamins is a meaningful honor for Nature Made and Pharmavite - it reflects the confidence both healthcare professionals and consumers place in our brand," said Pharmavite CEO Jeff Boutelle. "We remain committed to providing high-quality products with science-backed ingredients that support health and wellness journeys at every stage of life."
To determine the rankings, the panel of pharmacists and dermatologists were randomly assigned categories and were then asked to rank the three brands in each category that they were most likely to recommend to consumers. U.S. News awarded the designations of Best OTC Medicine & Health Products only to those brands that satisfy U.S. News' statistical assessment of performance on the survey.
"When a consumer walks into a pharmacy, they are often met with an overwhelming wall of options," said Shanley Chien, senior editor of health at U.S. News. "By highlighting the brands that pharmacists and dermatologists consistently recommend to their own patients, we take the guesswork out of the equation. This year's winners represent the brands that experts trust most for efficacy and patient care."
U.S. News reminds consumers to seek professional medical advice before adding a new product to their or their child's health routine.
Explore more of the latest over-the-counter product rankings at U.S. News. Visit Facebook, Instagram, LinkedIn, Threads, TikTok and X using #BestOTCProducts.
Nature Made's full range of offerings are available on the brand's website, as well as online and in-store through major retailers nationwide. To learn more, visit NatureMade.com.
About Nature Made®
Nature Made® is a leading national vitamin and supplement broadline brand, with over 50 years of expertise in delivering high quality products with ingredients that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia's (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).
About Pharmavite LLC
Pharmavite is a pioneer in the health and wellness industry, earning the trust of consumers, healthcare professionals and retailers by developing innovative vitamin and supplement solutions backed by science that adhere to strict manufacturing practices. Through its Nature Made®, Bonafide®, Nature Made® Wellblends, Equelle®, MegaFood®, and Uqora® brands, Pharmavite is dedicated to helping people live healthier, more vital lives. Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd. Visit www.pharmavite.com and follow us on LinkedIn for the latest news and information about Pharmavite and its brands.
About U.S. News & World Report
U.S. News & World Report is the global leader for journalism that empowers consumers, citizens, business leaders and policy officials to make confident decisions in all aspects of their lives and communities. A multifaceted media company, U.S. News provides unbiased rankings, independent reporting and analysis, and consumer advice to millions of people on USNews.com each month. A pillar in Washington for more than 90 years, U.S. News is the trusted home for in-depth and exclusive insights on education, health, politics, the economy, personal finance, travel, automobiles, real estate, careers and consumer products and services.
About The Harris Poll
The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world's leading brands. With a global research reach of more than ninety countries, The Harris Poll offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release. The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. The Harris Poll is a Stagwell (NASDAQ:STGW) company. www.theharrispoll.com
*Based on a survey of pharmacists who recommend branded vitamins and supplements
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Haya Kaylani
hkaylani@pharmavite.com