Monsters Cereals Celebrate 55 Years of Halloween Memories with an Encore Collaboration in Partnership with The Jim Henson Company
It’s the most spooktacular time of year — Count Chocula, Boo Berry and Franken Berry are returning to the cereal aisle with new limited-edition packaging featuring puppets from Jim Henson’s Creature Shop!
General Mills is pouring a bowl of bewitching fun with the return of the limited-edition Monsters Cereals. This year marks the 55th anniversary of Count Chocula, Boo Berry and Franken Berry and to celebrate, the iconic cereals are returning with newly designed packaging and the reimagined puppets created by The Jim Henson Company, first introduced last year.
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The limited-edition Monsters Cereals from General Mills and The Jim Henson Company creep back to grocery store shelves nationwide late this summer.
Over the years, the Monsters have become a beloved tradition — from larger-than-life mascots to sought after collectibles — always signaling the start of the haunting Halloween season. This year, super fans can score a limited-edition fuzzy Count Chocula cereal box, designed to replicate the fleece-like texture of the puppets, available exclusively on Walmart.com for $7.76 starting October 1st.
"For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls," said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. "Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company's creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves."
"Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic," said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. "And new this Halloween, we're giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet."
The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month.
Whether this is your first time celebrating the season with the trio or your 55th, Monsters Cereals ensures your Halloween is full of enchanting moments with every spoonful. For more information, follow @generalmills and @hensoncompany on Instagram and Facebook.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
About The Jim Henson Company
The Jim Henson Company has remained an established leader in family entertainment for over 70 years and is recognized as an innovator in puppetry, animatronics, and digital animation. The Company’s most recent credits include the Amazon Kids+ series Jim Henson’s Monster Dance, the PBS KIDS special Wowsabout, the hit holiday special for Apple TV The First Snow of Fraggle Rock, and the Emmy-nominated Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip for Disney+, as well as the Oscar®-winning Guillermo Del Toro’s Pinocchio for Netflix, and the Emmy®-winning Fraggle Rock: Back to the Rock for Apple TV. Other television credits include Slumberkins and Harriet the Spy for Apple TV; Dinosaur Train, Splash and Bubbles, and Sid the Science Kid all for PBS; Earth to Ned for Disney+; and the Netflix series Word Party and the Emmy-winning The Dark Crystal: Age of Resistance. Iconic catalogue titles include Fraggle Rock, The Storyteller, Farscape, and the ground-breaking fantasy classics The Dark Crystal and Labyrinth.
Headquartered in Los Angeles with additional locations in New York and London, the Company is also home to Jim Henson’s Creature Shop™, a pre-eminent puppet and creature-building group and industry leader in puppeteered digital animation, with international film, television, theme park, and advertising clients.
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General Mills Communications
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Shane Ramsay
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