Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today's Generation With Financial Literacy
Intuit to host Financial Literacy Forum with San Francisco 49ers' Christian McCaffrey
The company also launches its annual Intuit Hour of Finance Challenge inviting schools nationwide to help make today's generation the most financially confident yet
Intuit Inc. (NASDAQ:INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today its partnership with the NFL's Inspire Change Initiative and the San Francisco 49ers Foundation to host a Financial Literacy Forum for hundreds of Bay Area high school students.
As part of Super Bowl LX week, Intuit will introduce students to the core concepts of personal and business finance through its annual Super Bowl Financial Literacy Forum and kick off its annual Hour of Finance Challenge nationwide. Guided by its mission to power prosperity around the world, Intuit is committed to leveraging its platform to transform traditional ways of learning about finances into an active, hands-on journey to teach students everything from managing credit to building lasting wealth.
Financial Literacy Forum
The Forum will host San Francisco Bay Area high school students who will dive into real-world financial and business activities, from running a business, building strong credit, and understanding how taxes work, to designing eye-catching marketing campaigns through hands-on, interactive experiences designed to make learning fun.
Greg Johnson, Intuit's Chief Commercial Officer, will moderate an engaging conversation with San Francisco 49ers' running back, Christian McCaffrey about his own financial experience, reinforcing a powerful connection: the same habits that help teams perform at the highest level – planning, practice, and smart decision-making – are the same habits that build long-term financial confidence.
"Financial literacy is a foundational life skill, and it's never been more important to reach students early with learning that's practical and engaging," said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. "By teaming up with the NFL and the 49ers Foundation during Super Bowl week, we're meeting students in a moment that already captures their attention, and helping them build financial literacy, capability and confidence that enables future financial success."
"Access to financial education is fundamentally about access to opportunity," said Anna Isaacson, NFL Senior Vice President of Social Responsibility. "Through Inspire Change, the NFL is focused on breaking down systemic barriers that limit economic mobility, and partnerships like this allow us to meet young people where they are with tools that can have a lasting impact. By aligning this work with Super Bowl week, we're using the league's largest platform to advance equity beyond the field."
"For nearly 35 years, the 49ers Foundation has been committed to educating and empowering youth across the Bay Area, using the game of football as a catalyst for opportunity and growth," said Justin Prettyman, 49ers VP of Philanthropy and Executive Director of the 49ers Foundation. "By partnering with Intuit and the NFL during Super Bowl week, we're building upon that history by equipping the next generation with the financial knowledge and confidence they need to shape their futures."
Hour of Finance Challenge
Intuit is also kicking off its annual Hour of Finance Challenge, a nationwide movement inspiring educators to spend at least one hour teaching financial literacy in their classrooms this spring.
The Hour of Finance Challenge makes it easy for educators to teach core personal finance concepts using free, plug-and-play resources that can be completed in 60 minutes or less, with little to no prep time required. To register for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.
As part of the 2026 Challenge, Intuit is partnering with Next Gen Personal Finance (NGPF) to expand activity options and deepen educator engagement. In addition to Intuit's Credit Climber game that provides hands-on learning to students on how to build credit, educators can now choose to incorporate NGPF's Money Magic budgeting game, which challenges students to make trade-offs, set savings goals, and practice smart spending decisions through real-world scenarios. Together, Intuit and NGPF are helping educators bring financial literacy to life in ways that feel even more approachable, modern, and impactful.
Educators can run Hour of Finance activities with students anytime between February 23 and April 15 to complete the challenge, with opportunities to earn recognition and awards like certificates, badges, and cash awards for school supplies based on school participation.
Together, these initiatives reinforce Intuit's commitment to help 50 million students become financially literate, capable, and confident by 2030, leveraging the power of community partnership, cultural moments, and interactive learning to make financial education more engaging, and more accessible, for every student.
About Intuit for Education
The Financial Literacy Forum and Intuit Hour of Finance Challenge are powered by Intuit for Education, a free financial literacy program offering interactive personal and entrepreneurial finance curriculum for middle and high school students. The program is used by more than 8 million students nationwide and features more than 200 hours of customizable content, including simulations powered by TurboTax, Credit Karma, QuickBooks, and Mailchimp, and supports educators with free professional development resources such as webinars, conferences, and on-demand training.
To learn more about Intuit for Education, visit Intuit.com/education.
To register for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
About NFL Inspire Change
Inspire Change is the NFL's social justice initiative dedicated to removing barriers to opportunity across four key focus areas: education, economic advancement, police-community relations, and criminal justice reform. The initiative reflects the collective commitment of players, owners, and the League to drive meaningful, measurable progress in communities nationwide and help ensure equal opportunity for all. Since its founding in 2017, Inspire Change and the NFL Family have contributed to more than $460 million to support over 700 local nonprofits, more than 2,300 player and Legend matching grants, and 50 national partner grants working to break down systemic barriers and expand opportunity. To learn more about Inspire Change, visit nfl.com/inspirechange.
About 49ers Foundation
"For nearly 35 years, the 49ers Foundation has been committed to educating and empowering youth across the Bay Area, using the game of football as a catalyst for opportunity and growth," said Justin Prettyman, 49ers VP of Philanthropy and Executive Director of the 49ers Foundation. "By partnering with Intuit and the NFL during Super Bowl week, we're building upon that history by equipping the next generation with the financial knowledge and confidence they need to shape their futures."
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Media Contact
Intuit Inc.
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