Genius Gourmet® Builds Momentum with SKIPPY®-Inspired Protein Snacks Across Grocery and Convenience
Following the successful introduction of its three SKIPPY®-inspired protein snack items earlier this year, Genius Gourmet® is building momentum as the lineup gains traction across key grocery retailers and expands into the convenience channel.
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The SKIPPY®-inspired lineup (Graphic: Genius Gourmet)
The SKIPPY®-inspired lineup includes:
- Genius Gourmet® SKIPPY® Crispy Protein Bar: a modern take on the classic crispy treat, made with SKIPPY® Natural Peanut Butter Spread and delivering 12 grams of protein (24% DV) with a craveable crunchy texture per serving.
- Genius Gourmet® SKIPPY® - Inspired Protein Nut Roll Bar: Combines crunchy peanuts, smooth peanut butter flavor, and a caramel-style coating with 11 grams of protein (18% DV) and zero grams of added sugar per serving.
- Genius Gourmet® SKIPPY® Wafer Protein Bar: Features crispy wafer layers and bold peanut butter flavor made with All-Natural SKIPPY® Peanut Butter Spread, delivering 15 grams of protein (30% DV) and zero grams of added sugar per serving.
Together, the lineup delivers nostalgic SKIPPY® peanut butter-inspired flavor across multiple textures and formats, designed to meet modern consumer demand for protein-forward snacks without sacrificing taste.
Genius Gourmet has recently expanded distribution of its SKIPPY®-inspired protein snacks at H-E-B and Central Market, reinforcing strong consumer demand and continued retailer confidence in the brand's indulgent-meets-functional positioning.
In parallel, Genius Gourmet is accelerating growth in the convenience channel through its expanding partnership with EG America, bringing SKIPPY®-inspired protein snacks to more on-the-go consumers nationwide.
"The response to the SKIPPY®-inspired items has been incredibly encouraging," said Lance Rankin, CEO of Genius Gourmet. "What we're seeing now is validation—expanded distribution, strong retail engagement, and real traction across both grocery and convenience."
Each item in the SKIPPY®-inspired lineup was developed to bridge familiar flavor with everyday functionality, offering consumers a range of snack experiences—from crispy treats to nut rolls to layered wafers—built for different occasions and retail environments.
"This phase is about momentum," said Pete Vas Dias, President of Genius Gourmet. "We introduced the SKIPPY®-inspired lineup months ago, and now retailers are leaning in. Expanded placement at H-E-B and Central Market, combined with partnering with EG America across all banners totaling over 1,000 stores, reflects where today's consumer is headed."
With continued expansion across grocery, convenience, and additional national accounts, Genius Gourmet remains focused on increasing access to better-for-you snacks that deliver on taste, performance, and trusted brand recognition.
About Genius Gourmet®
Genius Gourmet® is a fast-growing protein drink and snack brand delivering high-protein, low-sugar products without sacrificing taste. From sparkling clear protein drinks to protein bars, nut rolls, wafer bars, and innovative new formats, Genius Gourmet is redefining functional snacking for modern consumers nationwide.
About the SKIPPY® Brand
At its core, the SKIPPY® peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America's favorite peanut butters. SKIPPY® peanut butter, which was acquired by Hormel Foods Corporation (NYSE:HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY® products, visit peanutbutter.com.
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For retail, media, or distribution inquiries, contact:
Josh Christensen
Genius Gourmet Inc.
VP Marketing
[email protected]