Coffee Dose Scales from 88 Square Feet to an Eight-Figure Brand Supported by Square
The specialty coffee brand is leveraging Square's commerce platform across four Southern California locations, with two additional openings planned for 2026
Square today announced that Coffee Dose, a specialty coffee brand and dining destination founded in 2018 by Jeni and Oscar Castro, is further expanding with Square as its unified commerce platform. Coffee Dose operates four locations across Southern California and is opening two additional concepts this year: Coffee Dose Brunch Club in Encinitas in June 2026, and a 3,600-square-foot flagship in Palm Springs in the fall. Square's infrastructure is utilized across live locations and will support the brand's new venues as it scales.
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Photo of Coffee Dose Brunch Club taken by Jordan Shiley
Founded in 2018 with no coffee industry experience but an ambitious commitment to clean ingredients and irreverent branding, the Castro's have built a loyal following around their nontraditional approach. Customers seek out Coffee Dose's distinct menu of therapeutic lattes, house-made syrups, ingredients including charcoal and collagen, and seed oil free, vegan- and keto-friendly food. Since first onboarding Square in 2021, Coffee Dose has scaled from an 88 square foot pop-up occupying the corner of a hair salon into an eight-figure hospitality company, with each location in its growing portfolio possessing a unique identity.
A Commerce Platform Built for Continued Growth
Coffee Dose operates a range of quick-service restaurant (QSR) concepts: a flagship café, a drive-thru called MicroDose, and a walk-up café inside a pink shipping container called Dose in the Box. Across each location, Coffee Dose relies on Square to seamlessly manage operations and maintain a cohesive overview. With two boundary-pushing concepts coming this year, Coffee Dose is further leveraging Square for its ease of use, reporting and analytics capabilities, and partner integrations.
"I don't see Square as just our point-of-sale system," said Jeni Castro, Co-Founder and CEO of Coffee Dose. "I see it as a partner that helps me scale my business in the most impactful way. The tools are easy for my team to use, the data and reporting help us make informed decisions across locations, and we can bring Square into each new opening without starting from scratch. That matters a lot when you're growing as quickly as we are and have a thousand details to keep organized."
Coffee Dose's Square usage spans a blend of hardware and software, including Square Register, Square Handheld, Kitchen Display System (KDS), online ordering for menu items and merchandise, gift cards, and loyalty. This ecosystem gives Coffee Dose operators the tools to run high-volume counter service, manage order flow across channels, and maintain critical customer engagement programs. The Per Diem integration is another key component of Coffee Dose's technology stack, enabling mobile order-ahead and loyalty rewards for guests. From their café counter to a drive-thru lane to a walk-up shipping container window, Square's platform supports all of the brand's formats under a single account structure, giving Coffee Dose centralized visibility into sales, inventory, and customer data regardless of location model.
Supporting a Multi-Format, Multi-Location Operation
As Coffee Dose brings its Encinitas Brunch Club and Palm Springs flagship to life in 2026, both locations will run on Square from day one. The Palm Springs location, at 3,600 square feet on an acre of desert land, will be the brand's largest destination to date and will include a drive-thru and walk-up window, in addition to full interior service – a multi-channel format that maximizes the flexibility Square was designed to unlock.
"Coffee Dose has built a popular, multi-location business that requires a technology platform able to keep pace across distinct formats: from a diner, to a café, to a drive-thru venue," said James Schonzeit, Head of Food & Beverage at Square. "They came to Square in 2021 and have grown significantly since. With two more openings this year, Square gives them the operational foundation to expand with confidence while preserving their standout brand identity across new concepts."
To learn more about how Square powers coffee and food and beverage (F&B) businesses, visit squareup.com/restaurants.
About Coffee Dose
Coffee Dose is a specialty coffee and dining destination founded in 2018 by Jeni and Oscar Castro in Costa Mesa, California. The brand operates four locations across Orange County, with two additional concepts, in Encinitas and Palm Springs, CA, opening in 2026. Coffee Dose is known for its house-made syrups, Rx Lattes, and proprietary Anti Bitch Blend roast, and serves a menu of seed oil free, vegan- and keto-friendly food alongside its core beverage program. For more information, visit coffeedose.cafe.
About Square
Square helps businesses turn transactions into connections and businesses into neighborhood favorites.
In 2009, Square started with a simple invention – the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.
Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.
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