• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishGo to App
    Quantisnow Logo

    © 2026 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI superconnector for talent & startupsNEWLLM Arena
    Legal
    Terms of usePrivacy policyCookie policy

    Black Gen Zers and Millennials Are Half As Likely to Own Their Home As White Counterparts

    2/3/26 8:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance
    Get the next $RKT alert in real time by email

    Redfin reports 14% of Black Gen Zers and 32% of Black millennials own their home, roughly half the rate of white Gen Zers and millennials

    One in seven (14.2%) Black Gen Zers own their home nationwide, compared to nearly one in three (31.6%) white Gen Zers. That's according to a new report from Redfin, the real estate brokerage powered by Rocket.

    The gap is similar for millennials: 32% of Black millennials own their home, compared to 66.6% of white millennials.

    Homeownership Rate Has Declined For Black Gen Zers and Millennials, Risen For White Gen Zers and Millennials

    Black Gen Zers' homeownership rate was 16.3% in 2023, compared to 14.2% today. Black millennials' rate was roughly 33% in 2023, compared to 32% now. The homeownership rate declined for Black Gen Zers and millennials because many people in those categories who formed a new household—such as by moving out of a parent's home—ended up renting rather than buying.

    For white Gen Zers, the homeownership rate has risen from 29.7% in 2023 to 31.6% today; white millennials saw the rate increase from 65.3% to 66.6%.

    It's Hard to Afford a Home. It's Especially Hard For Young, Black People.

    The overall homebuying landscape has been difficult over the last few years due to high home prices, high mortgage rates, and widespread economic uncertainty. That's particularly true for young Americans, who typically have less money than their older counterparts.

    And among those young Americans, it is typically more difficult for Black people than white people to afford a home. There are several reasons for that:

    • The racial wage and wealth gap. The typical Black worker in the U.S. earns 79 cents for every dollar earned by a white worker. For every $100 in wealth held by white households, Black households have $15. That makes it harder to save money for a down payment and to afford monthly mortgage payments.
    • The employment gap. The unemployment rate is 7.1% for Black men, roughly double the 3.7% rate for white men. It's a similar story for women; the unemployment rate for Black women is 6.7%, compared to 3.2% for white women.
    • Discriminatory policies. Past policies like redlining and discriminatory housing covenants caused generations of Black families to miss out on gaining wealth through owning valuable property. Today, there are still systemic barriers to homeownership for Black families; for example, Black homebuyers are twice as likely to have their mortgage applications rejected than white homebuyers.
    • Family money gap. Black families are less likely than white families to have generational, inherited wealth. That makes it harder to buy homes. For example, a recent Redfin survey conducted by Ipsos found that 9% of recent Black homebuyers used a cash gift from family for their down payment, compared to 15% of recent white homebuyers.
    • Credit scores. The median credit score for Black Americans is lower than it is for white Americans, which makes it more challenging to get a mortgage.

    "Black millennials and Gen Zers are bearing the brunt of the racial homeownership gap because since they have reached homebuying age, the country has faced significant financial challenges and a major housing supply shortage," said Redfin Chief Economist Daryl Fairweather. "Young Black Americans started out behind their white counterparts because they're less likely to have property and money passed down from their families because of historical discrimination in housing and employment. Now they are coming of age during turbulent economic times that have impacted Black workers more than white workers. The Black unemployment rate rose to nearly 17% during both the Great Recession and the pandemic, compared to 9% and 14%, respectively, for white Americans."

    Narrowing the racial homeownership gap would require not only things like increasing the supply of relatively affordable starter homes in the U.S., which would benefit all young Americans, but policy changes that would make a meaningful difference for Black buyers. Things like down-payment assistance, first-time buyer programs, affordable homeownership programs, and better access to fair, affordable credit could help Gen Z and millennial Black buyers get their foot in the door.

    The bright spot for homebuyers is that we expect affordability to start improving this year, as wages grow faster than home prices and mortgage rates tick down. Buyers also hold negotiating power.

    Overall, Gen Z and Millennial Homeownership Rates Are Ticking Up

    A separate Redfin analysis found that overall, Gen Z and millennial homeownership rates ticked up in 2025. This data, which breaks down that generational data by race, suggests that young white homebuyers drove the increase.

    And per another Redfin analysis, the overall homeownership rate for Black families is sitting at its lowest level since 2021. Nationwide, 43.9% of Black Americans owned their home as of mid-2025, down from 45.3% a year earlier. For comparison, 74% of white Americans owned their home, down slightly from 74.4% a year earlier.

    The Racial Homeownership Gap Is Smaller But Still Significant For Older Americans

    There's also a substantial racial homeownership gap for older generations.

    Just over half (53.1%) of Black Gen Xers own their home, while the rate is 80.6% for white Gen Xers. And three in five (60.4%) Black baby boomers own their home, compared to 85.5% of white baby boomers.

    In percent terms, the racial homeownership gap is smaller for older Americans. Overall, homes were more affordable for baby boomers and Gen Xers when they were young; even buyers who faced discrimination were in a much less expensive and less competitive market than today. But there is still a profound gap, stemming largely from the factors noted above, like historically discriminatory policies and the racial income gap.

    To view the full report, including charts and methodology, please visit: https://www.redfin.com/news/homeownership-rate-by-race-2025

    About Redfin

    Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE:RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin's clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.

    You can find more information about Redfin and get the latest housing market data and research at Redfin.com/news. For more information about Rocket Companies, visit RocketCompanies.com.

    View source version on businesswire.com: https://www.businesswire.com/news/home/20260203168282/en/

    Contact Redfin

    Redfin Journalist Services:

    Kenneth Applewhaite

    [email protected]

    Get the next $RKT alert in real time by email

    Crush Q1 2026 with the Best AI Superconnector

    Stay ahead of the competition with Standout.work - your AI-powered talent-to-startup matching platform.

    AI-Powered Inbox
    Context-aware email replies
    Strategic Decision Support
    Get Started with Standout.work

    Recent Analyst Ratings for
    $RKT

    DatePrice TargetRatingAnalyst
    1/12/2026$24.00Neutral
    Analyst
    12/19/2025$25.00Buy
    Jefferies
    11/13/2025$25.00Outperform
    Oppenheimer
    9/10/2025$24.00Neutral → Buy
    BofA Securities
    8/19/2025$25.00Buy
    BTIG Research
    8/14/2025$16.00Equal-Weight
    Morgan Stanley
    4/8/2025$14.00Underweight → Equal Weight
    Barclays
    4/2/2025$16.00Hold → Buy
    Deutsche Bank
    More analyst ratings

    $RKT
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    View All

    Analyst resumed coverage on Rocket Companies with a new price target

    Analyst resumed coverage of Rocket Companies with a rating of Neutral and set a new price target of $24.00

    1/12/26 8:18:29 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Jefferies initiated coverage on Rocket Companies with a new price target

    Jefferies initiated coverage of Rocket Companies with a rating of Buy and set a new price target of $25.00

    12/19/25 8:50:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Oppenheimer initiated coverage on Rocket Companies with a new price target

    Oppenheimer initiated coverage of Rocket Companies with a rating of Outperform and set a new price target of $25.00

    11/13/25 9:16:47 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Press Releases

    Fastest customizable press release news feed in the world

    View All

    Luxury Home Prices Keep Climbing Despite Sluggish Demand

    Luxury home prices rose 4.6% in December—more than triple the gain in non luxury prices. Only two major metro areas saw declines. Redfin agents say a lack of quality inventory is propping up prices; the supply of luxury homes for sale posted the slowest growth since April. Pending sales of luxury homes fell 1.1%—the biggest drop since June—compared with a 0.6% decline in non luxury sales. The median luxury home sale price in America rose 4.6% year over year to $1.31 million in December, according to a new report from Redfin (redfin.com), the real estate brokerage powered by Rocket. By comparison, non luxury prices rose 1.4% to $375,000—the slowest growth in records dating back to

    2/3/26 8:30:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Black Gen Zers and Millennials Are Half As Likely to Own Their Home As White Counterparts

    Redfin reports 14% of Black Gen Zers and 32% of Black millennials own their home, roughly half the rate of white Gen Zers and millennials One in seven (14.2%) Black Gen Zers own their home nationwide, compared to nearly one in three (31.6%) white Gen Zers. That's according to a new report from Redfin, the real estate brokerage powered by Rocket. The gap is similar for millennials: 32% of Black millennials own their home, compared to 66.6% of white millennials. Homeownership Rate Has Declined For Black Gen Zers and Millennials, Risen For White Gen Zers and Millennials Black Gen Zers' homeownership rate was 16.3% in 2023, compared to 14.2% today. Black millennials' rate was roughly 33

    2/3/26 8:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Redfin Reports Homebuyers Are Scoring the Biggest Discounts in 13 Years

    The typical buyer who scored a home for below the list price in 2025 got a 7.9% discount—the largest since 2012. Nearly two-thirds of all homebuyers got discounts last year—the highest share since 2019. The typical homebuyer who purchased a home for below the list price in 2025 got a 7.9% discount—the largest since 2012, according to a new report from Redfin (redfin.com), the real estate brokerage powered by Rocket. This is based on a Redfin analysis of annual MLS data comparing original list prices with final sale prices. In dollar terms, the typical homebuyer who paid less than the list price in 2025 got a $31,592 discount, which we calculated by applying the 7.9% average disco

    2/2/26 8:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    SEC Filings

    View All

    Rocket Companies Inc. filed SEC Form 8-K: Results of Operations and Financial Condition

    8-K - Rocket Companies, Inc. (0001805284) (Filer)

    2/3/26 4:37:14 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SCHEDULE 13G/A filed by Rocket Companies Inc.

    SCHEDULE 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    1/16/26 9:44:07 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation, Other Events

    8-K - Rocket Companies, Inc. (0001805284) (Filer)

    12/22/25 5:09:17 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew bought $8,746 worth of shares (634 units at $13.79), increasing direct ownership by 0.09% to 707,528 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/28/24 5:00:54 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $10,884 worth of shares (786 units at $13.85), increasing direct ownership by 0.11% to 706,894 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/26/24 6:29:51 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew bought $8,648 worth of shares (622 units at $13.90), increasing direct ownership by 0.09% to 706,108 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    6/21/24 5:36:23 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    View All

    Director Rizik Matthew sold $114,430 worth of shares (5,000 units at $22.89), decreasing direct ownership by 0.48% to 1,038,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/13/26 4:03:39 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $106,374 worth of shares (5,000 units at $21.27), decreasing direct ownership by 0.48% to 1,043,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/9/26 4:26:28 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Director Rizik Matthew sold $105,048 worth of shares (5,000 units at $21.01), decreasing direct ownership by 0.47% to 1,048,536 units (SEC Form 4)

    4 - Rocket Companies, Inc. (0001805284) (Issuer)

    1/7/26 4:03:20 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Leadership Updates

    Live Leadership Updates

    View All

    Bentley Systems Set to Join S&P MidCap 400 and Western Union to Join S&P SmallCap 600

    NEW YORK, Oct. 1, 2025 /PRNewswire/ -- Bentley Systems Inc. (NASD: BSY) will replace Western Union Co. (NYSE:WU) in the S&P MidCap 400, and Western Union will replace Mr. Cooper Group Inc. (NASD: COOP) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, October 6. Rocket Companies Inc. (NYSE:RKT) acquired Mr. Cooper Group in a deal that closed today, October 1. Western Union's market capitalization is more representative of the small-cap market space. Following is a summary of the changes that will take place prior to the open of trading on the effective date: Effective Date Index Name        Action Company Name Ticker GICS Sector October 6, 2025   S&P MidCap

    10/1/25 6:03:00 PM ET
    $BSY
    $RKT
    $SPGI
    Computer Software: Prepackaged Software
    Technology
    Finance: Consumer Services
    Finance

    Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with Real Stories

    TORONTO, Aug. 12, 2025 /PRNewswire/ -- Viral Nation, a global leader in social-first transformation, today announced it has been named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses. Rocket will leverage Viral Nation's influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media's glossy facade. At a time when nearly 80% of social media users turn to their

    8/12/25 9:00:00 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    Regional Management Corp. Appoints Julie Booth to Its Board of Directors

    Regional Management Corp. (NYSE:RM), a diversified consumer finance company, today announced the appointment of Julie Booth to its Board of Directors, effective immediately. Ms. Booth most recently served as Chief Financial Officer and Treasurer of Rocket Companies (NYSE:RKT) ("Rocket"), the Detroit-based fintech platform company with mortgage, real estate, and personal finance businesses. Ms. Booth's appointment increases the size of Regional Management's Board of Directors from eight directors to nine directors. Ms. Booth will serve as a member of the Audit Committee of Regional Management's Board of Directors. "We are excited to welcome Julie to our Board," said Maria Contreras-Sweet,

    3/13/25 4:15:00 PM ET
    $RKT
    $RM
    Finance: Consumer Services
    Finance

    $RKT
    Financials

    Live finance-specific insights

    View All

    Rocket Companies Announces Third Quarter 2025 Results

    Generated Q3'25 total revenue, net of $1.61 billion and adjusted revenue of $1.78 billion. Adjusted revenue came in above the high end of our guidance rangeReported Q3'25 GAAP net loss of $124 million and adjusted net income of $158 millionDelivered Q3'25 adjusted EBITDA of $349 millionDETROIT, Oct. 30, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE:RKT) ("Rocket Companies" or the "Company"), the Detroit-based homeownership platform company including mortgage, real estate, title and personal finance businesses, today announced results for the third quarter ended September 30, 2025. RKT) is a Detroit-based fintech platform

    10/30/25 4:05:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Rocket Companies to Announce Third Quarter 2025 Results on October 30, 2025

    DETROIT, Oct. 16, 2025 /PRNewswire/ -- Rocket Companies, Inc. (NYSE: RKT) ("Rocket Companies" or "the Company"), the Detroit-based fintech platform including mortgage, real estate, title and personal finance businesses, today announced that the Company will issue its third quarter 2025 earnings on October 30, 2025. Leadership will host a conference call to discuss results at 4:30 p.m. ET on that date. A press release detailing the Company's results will be issued prior to the call. RKT) is a Detroit-based fintech platform company including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Rocket

    10/16/25 4:29:00 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Mr. Cooper Group Inc. Stockholders Approve Merger Agreement with Rocket Companies, Inc.

    Mr. Cooper Group Inc. (NASDAQ:COOP) ("Mr. Cooper" or the "Company") today announced that at a special meeting of Company stockholders held earlier today, its stockholders voted to adopt the Company's merger agreement with Rocket Companies, Inc. ("Rocket") (NYSE:RKT). As previously announced, under the terms of the merger agreement, Mr. Cooper stockholders are entitled to receive 11 shares of Rocket Class A common stock for each share of Mr. Cooper common stock. Additionally, Mr. Cooper may declare and pay a dividend of $2.00 per share of Mr. Cooper common stock prior to the effective time of the transaction. The final voting results of the Company's special meeting will be reported in a

    9/3/25 4:00:00 PM ET
    $COOP
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    View All

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/14/24 2:20:13 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Amendment: SEC Form SC 13G/A filed by Rocket Companies Inc.

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    11/12/24 10:34:15 AM ET
    $RKT
    Finance: Consumer Services
    Finance

    SEC Form SC 13G/A filed by Rocket Companies Inc. (Amendment)

    SC 13G/A - Rocket Companies, Inc. (0001805284) (Subject)

    2/14/24 4:24:45 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    $RKT
    Insider purchases explained

    Analytical look into recent insider purchases

    View All

    Breaking: Stock Acquired at Rocket Companies Inc. on Jun 21

    Recently, there has been a series of insider purchases at Rocket Companies Inc. by Director Rizik Matthew. On 2024-06-21, Director Rizik Matthew made a purchase of $8,648 worth of shares, acquiring 622 units at a price of $13.90. This transaction increased his direct ownership by 0.09% to 706,108 units, as reported in SEC Form 4. This purchase indicates confidence from an insider in the company's prospects. Building up to this latest purchase, Rizik Matthew had also bought shares in the previous month. On 2024-05-31, he acquired $4,375 worth of shares (317 units at $13.80), increasing his direct ownership by 0.05% to 702,497 units. Following this, he made purchases on 2024-06-05, 2024-06-07

    6/22/24 7:57:56 PM ET
    $RKT
    Finance: Consumer Services
    Finance

    Insider Analysis: Purchase at Rocket Companies Inc. on Jun 7

    Rizik Matthew, a prominent figure at Rocket Companies Inc., has been steadily increasing his direct ownership in the company through a series of insider purchases over the past couple of months. The most recent purchase, which took place on June 7, 2024, saw Rizik Matthew acquiring $8,630 worth of shares, equivalent to 602 units at $14.34 per share. This transaction resulted in a marginal increase in his direct ownership by 0.09%, bringing his total direct ownership to 703,727 units as reported in the SEC Form 4. When we examine the pattern of Rizik Matthew's insider purchases leading up to the latest transaction, we can observe a consistent trend of incremental increases in direct ownershi

    6/10/24 12:42:26 AM ET
    $RKT
    Finance: Consumer Services
    Finance