Amendment: SEC Form SC 13G/A filed by The Lovesac Company

11/12/24 10:32:10 AM ET

Other Specialty Stores

Consumer Discretionary

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SC 13G/A 1 filing.txt SCHEDULE 13G Amendment No.6 LOVESAC COMMON STOCK Cusip #54738L109 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [x] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) Cusip #54738L109 Item 1: Reporting Person - FMR LLC Item 2: (a) [ ] (b) [ ] Item 4: Delaware Item 5: 2,333,401 Item 6: 0 Item 7: 2,333,801 Item 8: 0 Item 9: 2,333,801 Item 11: 14.999% Item 12: HC Cusip #54738L109 Item 1: Reporting Person - Abigail P. Johnson Item 2: (a) [ ] (b) [ ] Item 4: United States of America Item 5: 0 Item 6: 0 Item 7: 2,333,801 Item 8: 0 Item 9: 2,333,801 Item 11: 14.999% Item 12: IN Item 1(a). Name of Issuer: LOVESAC Item 1(b). Address of Issuer's Principal Executive Offices: TWO LANDMARK SQUARE, SUITE 300 STAMFORD, CT 06901 USA Item 2(a). Name of Person Filing: FMR LLC Item 2(b). Address or Principal Business Office or, if None, Residence: 245 Summer Street, Boston, Massachusetts 02210 Item 2(c). Citizenship: Not applicable Item 2(d). Title of Class of Securities: COMMON STOCK Item 2(e). CUSIP Number: 54738L109 Item 3. This statement is filed pursuant to Rule 13d-1(b) or 13d-2(b) or (c) and the person filing, FMR LLC, is a parent holding company in accordance with Section 240.13d-1(b)(1)(ii)(G). (Note: See Exhibit A). Item 4. Ownership (a) Amount Beneficially Owned: 2,333,801 (b) Percent of Class: 14.999% (c) Number of shares as to which such person has: (i) sole power to vote or to direct the vote: Please see the responses to Items 5 and 6 on the cover page (ii) shared power to vote or to direct the vote: 0 (iii) sole power to dispose or to direct the disposition of: 2,333,801 (iv) shared power to dispose or to direct the disposition of: 0 Item 5. Ownership of Five Percent or Less of a Class. Not applicable. Item 6. Ownership of More than Five Percent on Behalf of Another Person. One or more other persons are known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the COMMON STOCK of LOVESAC. The interest of Fidelity Small Cap Growth Fund, in the COMMON STOCK of LOVESAC, amounted to 1,199,015 shares or 7.706% of the total outstanding COMMON STOCK at September 30, 2024. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company. See attached Exhibit A. Item 8. Identification and Classification of Members of the Group. Not applicable. Item 9. Notice of Dissolution of Group. Not applicable. Item 10. Certifications. By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. November 8, 2024 Date /s/ Stephanie J. Brown Signature Stephanie J. Brown Duly authorized under Power of Attorney effective as of January 3, 2023, by and on behalf of FMR LLC and its direct and indirect subsidiaries* * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 10, 2023, accession number: 0000315066-23-000003. Exhibit A Pursuant to the instructions in Item 7 of Schedule 13G, the following table lists the identity and Item 3 classification, if applicable, of each relevant entity that beneficially owns shares of the security class being reported on this Schedule 13G. Entity ITEM 3 Classification FIAM LLC IA Fidelity Management & Research Company LLC * IA * Entity beneficially owns 5% or greater of the outstanding shares of the security class being reported on this Schedule 13G. Abigail P. Johnson is a Director, the Chairman and the Chief Executive Officer of FMR LLC. Members of the Johnson family, including Abigail P. Johnson, are the predominant owners, directly or through trusts, of Series B voting common shares of FMR LLC, representing 49% of the voting power of FMR LLC. The Johnson family group and all other Series B shareholders have entered into a shareholders' voting agreement under which all Series B voting common shares will be voted in accordance with the majority vote of Series B voting common shares. Accordingly, through their ownership of voting common shares and the execution of the shareholders' voting agreement, members of the Johnson family may be deemed, under the Investment Company Act of 1940, to form a controlling group with respect to FMR LLC. This filing reflects the securities beneficially owned, or that may be deemed to be beneficially owned, by FMR LLC, certain of its subsidiaries and affiliates, and other companies (collectively, the "FMR Reporters"). This filing does not reflect securities, if any, beneficially owned by certain other companies whose beneficial ownership of securities is disaggregated from that of the FMR Reporters in accordance with Securities and Exchange Commission Release No. 34-39538 (January 12, 1998). RULE 13d-1(k)(1) AGREEMENT The undersigned persons, on November 8, 2024, agree and consent to the joint filing on their behalf of this Schedule 13G in connection with their beneficial ownership of the COMMON STOCK of LOVESAC at September 30, 2024. FMR LLC By /s/ Stephanie J. Brown Stephanie J. Brown Duly authorized under Power of Attorney effective as of January 3, 2023, by and on behalf of FMR LLC and its direct and indirect subsidiaries* Abigail P. Johnson By /s/ Stephanie J. Brown Stephanie J. Brown Duly authorized under Power of Attorney effective as of January 26, 2023, by and on behalf of Abigail P. Johnson** * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 10, 2023, accession number: 0000315066-23-000003. ** This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 31, 2023, accession number: 0000315066-23-000038.

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Date

Price Target

Rating

Analyst

6/17/2024

$36.00 → $38.00

Buy

Maxim Group

4/17/2024

$36.00

Buy

Maxim Group

3/29/2023

$32.00 → $36.00

Buy

ROTH MKM

9/10/2021

$100.00 → $105.00

Buy

Roth Capital

9/10/2021

$98.00 → $102.00

Buy

BTIG

Amendment: SEC Form SC 13G/A filed by The Lovesac Company

11/12/24 10:32:10 AM ET

$LOVE

Other Specialty Stores

Consumer Discretionary

Get the next $LOVE alert in real time by email

Date

Price Target

Rating

Analyst

6/17/2024

$36.00 → $38.00

Buy

Maxim Group

4/17/2024

$36.00

Buy

Maxim Group

3/29/2023

$32.00 → $36.00

Buy

ROTH MKM

9/10/2021

$100.00 → $105.00

Buy

Roth Capital

9/10/2021

$98.00 → $102.00

Buy

BTIG

Amendment: SEC Form SC 13G/A filed by The Lovesac Company

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Amendment: SEC Form SC 13G/A filed by The Lovesac Company

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Insider Trading

EVP and CFO Siegner Keith R. was granted 3,189 shares and covered exercise/tax liability with 1,478 shares, increasing direct ownership by 13% to 15,375 units (SEC Form 4)

Director Mclallen Walter Field bought $35,251 worth of shares (1,950 units at $18.08), increasing direct ownership by 5% to 40,000 units (SEC Form 4)

Director Mclallen Walter Field bought $35,415 worth of shares (2,000 units at $17.71), increasing direct ownership by 6% to 38,050 units (SEC Form 4)

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Press Releases

The Lovesac Company Appoints Alan Boehme to Its Board of Directors

LOVESAC AND VAN LEEUWEN UNVEIL LIMITED-EDITION COLLABORATION AHEAD OF NATIONAL ICE CREAM DAY

Lovesac Expands PillowSac Chair Line with New Frame Finishes to Mark First Anniversary

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SEC Filings

The Lovesac Company filed SEC Form 8-K: Leadership Update, Regulation FD Disclosure, Financial Statements and Exhibits

SEC Form SCHEDULE 13G filed by The Lovesac Company

SEC Form SCHEDULE 13G filed by The Lovesac Company

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Insider Purchases

Director Mclallen Walter Field bought $35,251 worth of shares (1,950 units at $18.08), increasing direct ownership by 5% to 40,000 units (SEC Form 4)

Director Mclallen Walter Field bought $35,415 worth of shares (2,000 units at $17.71), increasing direct ownership by 6% to 38,050 units (SEC Form 4)

Director Mclallen Walter Field bought $122,520 worth of shares (5,000 units at $24.50), increasing direct ownership by 26% to 24,540 units (SEC Form 4)

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Analyst Ratings

Maxim Group reiterated coverage on Lovesac with a new price target

Maxim Group initiated coverage on Lovesac with a new price target

ROTH MKM reiterated coverage on Lovesac with a new price target

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Financials

The Lovesac Company Reports First Quarter Fiscal 2026 Financial Results

The Lovesac Company Announces First Quarter Conference Call Date

The Lovesac Company Reports Fourth Quarter And Fiscal 2025 Financial Results

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Leadership Updates

The Lovesac Company Appoints Alan Boehme to Its Board of Directors

The Lovesac Company Appoints Heidi Cooley as Chief Brand and Marketing Officer

OMNI Retail Enterprises Names Industry Leader Sharon M. Leite CEO

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Large Ownership Changes