PRPL Purple Innovation Inc.

Purple Innovation Inc.

Home Furnishings

Consumer Discretionary

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It also offers sheets, mattress protectors, bed frames, seat cushions, and weighted blankets and duvets. The company markets and sells its products through direct-to-consumer online channels, retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through its factory outlet and the company owned showrooms. Purple Innovation, Inc. was founded in 2010 and is headquartered in Lehi, Utah.

IPO Year: 2015

Exchange: NASDAQ

Website: purple.com

Peers

$CSPR

Recent Analyst Ratings for Purple Innovation Inc.

Date	Price Target	Rating	Analyst
9/4/2024	$1.75 → $1.10	Outperform → Neutral	Wedbush
3/13/2024	$2.00 → $2.50	Neutral → Buy	ROTH MKM
11/10/2022	$4.00 → $6.00	Hold → Buy	Craig Hallum
3/2/2022	$5.50 → $4.50	Underperform	BofA Securities
3/2/2022	$10.00 → $5.00	Hold	Truist
3/2/2022	$9.00 → $6.00	Neutral	B. Riley Securities
3/2/2022	$10.00 → $6.50	Neutral	UBS
3/2/2022	$10.00 → $6.00	Buy → Neutral	ROTH Capital
3/2/2022	$22.00 → $16.00	Overweight	Keybanc
12/14/2021	$20.00 → $10.00	Outperform	Wedbush

See more ratings

Purple Innovation Inc.

Peers

Recent Analyst Ratings for Purple Innovation Inc.

Purple Innovation Inc. SEC Filings

Purple Innovation Inc. filed SEC Form 8-K: Submission of Matters to a Vote of Security Holders, Financial Statements and Exhibits

SEC Form EFFECT filed by Purple Innovation Inc.

SEC Form S-3 filed by Purple Innovation Inc.

SEC Form SD filed by Purple Innovation Inc.

Amendment: SEC Form SCHEDULE 13D/A filed by Purple Innovation Inc.

Purple Innovation Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Material Modification to Rights of Security Holders, Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Financial Statements and Exhibits

Purple Innovation Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

Purple Innovation Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation, Unregistered Sales of Equity Securities, Regulation FD Disclosure, Financial Statements and Exhibits

SEC Form 10-Q filed by Purple Innovation Inc.

SEC Form DEFA14A filed by Purple Innovation Inc.

Purple Innovation Inc. Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

SEC Form 3 filed by new insider Fiske Mcneil S. Jr

Chief Operating Officer Haynor Eric Scott converted options into 12,572 shares, increasing direct ownership by 6% to 225,607 units (SEC Form 4)

Chief Innovation Officer Hutchings Jeffrey Layne converted options into 9,827 shares, increasing direct ownership by 17% to 68,831 units (SEC Form 4)

SEC Form 4 filed by Director Coliseum Capital Management, Llc

Principal Accounting Officer Ulrich George Turner converted options into 6,576 shares and covered exercise/tax liability with 2,249 shares, increasing direct ownership by 18% to 28,139 units (SEC Form 4)

Chief Innovation Officer Hutchings Jeffrey Layne converted options into 16,881 shares, increasing direct ownership by 40% to 59,004 units (SEC Form 4)

Chief Operating Officer Haynor Eric Scott converted options into 21,101 shares, increasing direct ownership by 11% to 213,035 units (SEC Form 4)

Chief Financial Officer Vogensen Todd E. converted options into 24,116 shares and covered exercise/tax liability with 6,970 shares, increasing direct ownership by 56% to 47,868 units (SEC Form 4)

Chief Executive Officer Demartini Robert converted options into 80,386 shares and covered exercise/tax liability with 23,232 shares, increasing direct ownership by 7% to 879,514 units (SEC Form 4)

Chief People Officer Roddy Jack converted options into 16,881 shares, increasing direct ownership by 24% to 85,833 units (SEC Form 4)

Purple Innovation Inc. Insider Purchases

Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

Chief Executive Officer Demartini Robert bought $203,656 worth of shares (200,000 units at $1.02), increasing direct ownership by 43% to 663,669 units (SEC Form 4)

Ulrich George Turner bought $6,061 worth of shares (4,000 units at $1.52), increasing direct ownership by 31% to 16,874 units (SEC Form 4)