e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
IPO Year: 2016
Exchange: NYSE
Website: elfcosmetics.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 2/7/2025 | $158.00 → $74.00 | Buy → Neutral | UBS |
| 2/7/2025 | $153.00 → $70.00 | Overweight → Equal-Weight | Morgan Stanley |
| 2/7/2025 | $170.00 → $80.00 | Buy → Neutral | DA Davidson |
| 1/13/2025 | $139.00 → $153.00 | Equal-Weight → Overweight | Morgan Stanley |
| 12/13/2024 | $165.00 | Buy | Goldman |
| 12/12/2024 | $133.00 | Hold | Deutsche Bank |
| 10/16/2024 | $210.00 → $130.00 | Buy | Truist |
| 9/10/2024 | $175.00 | Buy | B. Riley Securities |
| 9/9/2024 | $230.00 → $190.00 | Buy | BofA Securities |
| 7/18/2024 | $210.00 → $230.00 | Neutral → Outperform | Robert W. Baird |
Personalized tool democratizes access to color analysis for every eye, lip, and face. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces "color e.l.f.nalysis"—a global, immersive digital experience for personalized beauty. With this tool, users can discover makeup shades that harmonize with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to their individual color story. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250615017634/en/e.l.f. Cosmetics, launches "color e.l.f.nalysis"—a global, immersive digital experience for personalized beauty. Wi
Builds on the brand's multi-year engagement with the National Women's Soccer League e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout National Women's Soccer League clubs—San Diego Wave FC and Kansas City Current—through immersive, fan-first experiences that bring beauty, sport and community together. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250610959683/en/Building on the brand's multi-year engagement with the National Women's Soccer League, e.l.f. Cosmetics is teaming up with the San Diego Wave FC and Kansas
Hosted by Marie Faustin and featuring Meghan Trainor, Heidi N' Closet, and more—this SPF PSA by e.l.f. Made is bringing heat with humor e.l.f. SKIN, a brand from e.l.f. Beauty (NYSE:ELF), is putting SPF denial on notice with the premiere of "Sunhinged," a comedy roast of epic proportions—directed at none other than the Sun itself. Debuting Saturday, June 14, this hilariously hot special is hosted by comedy star Marie Faustin and features an e.l.f. Made original lineup including Andrea Jin, Jon Rudnitsky, Meghan Trainor and Heidi N' Closet. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250609334584/en/e.l.f. SKIN roasts the su
Full year Fiscal 2025 net sales grew 28%, reflecting another year of industry-leading growth Q4 marked 25th consecutive quarter of net sales growth and market share gains Announced agreement to acquire rhode, a fast-growing beauty brand founded by Hailey Bieber e.l.f. Beauty (NYSE:ELF) today announced results for the three and twelve months ended March 31, 2025. "In this dynamic environment, we continue to deliver industry-leading results. In Fiscal 2025, we grew net sales 28%, gained 190 basis points of market share in the U.S. and continued our international expansion strategy," said Tarang Amin, e.l.f. Beauty's Chairman and Chief Executive Officer. "We believe we have the right s
Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty's portfolio of brands that disrupt norms, shape culture and connect communities e.l.f. Beauty (NYSE:ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/202505286133
e.l.f. and Widger Team Up to Launch Roblox Game Jam: Sailing with Phoenix e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), joined forces with an unexpected but inspiring partner to celebrate and elevate the stories of dream chasers and rule breakers: Oliver Widger captivated social media with his daring journey across the Pacific Ocean with his cat, Phoenix. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250526501044/en/e.l.f. Cosmetics joined forces with Oliver Widger, who captivated social media with his daring journey across the Pacific Ocean with his cat, Phoenix. In the spirit of adventure, they are teaming up to
e.l.f. Beauty (NYSE:ELF) announced today that Chairman and Chief Executive Officer, Tarang Amin, will participate in a fireside chat at Deutsche Bank's dbAccess Global Consumer Conference in Paris on Thursday, June 5, 2025 at 9:15am CEST (3:15am ET). The webcast will be broadcasted live at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. For those unable to listen to the live broadcast, an archived version will be available at the same location. About e.l.f. Beauty e.l.f. Beauty (NYSE:ELF) is fueled by a belief that anything is e.l.f.ing possible. e.l.f. is a different kind of company that disrupts norms, shapes culture and connects communities, through positi
The brand is making power moves towards its commitment to Empower.Legendary.Females. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), is speeding into NASCAR's Coca-Cola 600 this weekend with a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250521636169/en/e.l.f. is speeding into NASCAR's Coca-Cola 600 this weekend with Power Grip Garage, a jumbo-sized activation in celebration of its partnership with professional race car driver Katherine Legge. With this immersive, larger-than-life experience showcasing the Jumbo
e.l.f. Beauty (NYSE:ELF) today announced that it will hold a webcast to discuss its fourth quarter fiscal 2025 results on Wednesday, May 28, 2025 at 4:30 p.m. Eastern Time. A press release detailing the Company's results will be issued prior to the webcast, which will be hosted by Tarang Amin, Chairman and Chief Executive Officer, and Mandy Fields, Senior Vice President and Chief Financial Officer. The webcast will be broadcasted live at https://investor.elfbeauty.com/stock-and-financial/events-and-presentations. For those unable to listen to the live broadcast, an archived version will be available at the same location. About e.l.f. Beauty e.l.f. Beauty (NYSE:ELF) is fueled by a belief
These retail launches are the latest development in the brand's international growth strategy e.l.f. Beauty, the bold disruptor with a kind heart, is further expanding e.l.f. Cosmetics and e.l.f. SKIN in The Netherlands and Belgium. Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.'s mission to make the best in beauty accessible to every eye, lip and face. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250514225093/en/e.l.f. Beauty expands presence in The Netherlands and Belgium with entry into KRUIDVAT and TREKPLEISTER drugstores. These retail launches mark another step forward in e.l.f.'s mission to m
UBS downgraded e.l.f. Beauty from Buy to Neutral and set a new price target of $74.00 from $158.00 previously
Morgan Stanley downgraded e.l.f. Beauty from Overweight to Equal-Weight and set a new price target of $70.00 from $153.00 previously
DA Davidson downgraded e.l.f. Beauty from Buy to Neutral and set a new price target of $80.00 from $170.00 previously
Morgan Stanley upgraded e.l.f. Beauty from Equal-Weight to Overweight and set a new price target of $153.00 from $139.00 previously
Goldman initiated coverage of e.l.f. Beauty with a rating of Buy and set a new price target of $165.00
Deutsche Bank initiated coverage of e.l.f. Beauty with a rating of Hold and set a new price target of $133.00
Truist reiterated coverage of e.l.f. Beauty with a rating of Buy and set a new price target of $130.00 from $210.00 previously
B. Riley Securities initiated coverage of e.l.f. Beauty with a rating of Buy and set a new price target of $175.00
BofA Securities reiterated coverage of e.l.f. Beauty with a rating of Buy and set a new price target of $190.00 from $230.00 previously
Robert W. Baird upgraded e.l.f. Beauty from Neutral to Outperform and set a new price target of $230.00 from $210.00 previously