GoPro, Inc. develops and sells cameras, drones, and mountable and wearable accessories in the United States and internationally. The company offers cloud connected HERO7 Silver, HERO7 Black, HERO8 Black, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; GoPro, a subscription service that offers cloud-based storage solutions and enables subscribers to access, edit, and share content, as well camera protection plans; Quik, a video editing application; and GoPro App, a mobile app that allows users to share and edit their photos and videos. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gears. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
IPO Year: 2014
Exchange: NASDAQ
Website: gopro.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 2/8/2024 | $2.00 | Outperform → Neutral | Wedbush |
| 12/12/2023 | $4.20 → $3.00 | Equal-Weight → Underweight | Morgan Stanley |
| 11/4/2022 | Outperform → Perform | Oppenheimer | |
| 11/4/2022 | $9.00 → $6.00 | Overweight → Neutral | JP Morgan |
| 2/28/2022 | $12.00 | Buy | Jefferies |
| 12/13/2021 | $11.00 → $13.50 | Neutral → Outperform | Wedbush |
| 11/18/2021 | $13.00 → $15.00 | Neutral → Overweight | JP Morgan |
| 11/11/2021 | $9.80 → $11.00 | Underweight → Equal-Weight | Morgan Stanley |
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4 - GoPro, Inc. (0001500435) (Issuer)
4 - GoPro, Inc. (0001500435) (Issuer)
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4 - GoPro, Inc. (0001500435) (Issuer)
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4 - GoPro, Inc. (0001500435) (Issuer)
4 - GoPro, Inc. (0001500435) (Issuer)
4 - GoPro, Inc. (0001500435) (Issuer)
424B3 - GoPro, Inc. (0001500435) (Filer)
424B3 - GoPro, Inc. (0001500435) (Filer)
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EFFECT - GoPro, Inc. (0001500435) (Filer)
POS AM - GoPro, Inc. (0001500435) (Filer)
S-1/A - GoPro, Inc. (0001500435) (Filer)
8-K - GoPro, Inc. (0001500435) (Filer)
SD - GoPro, Inc. (0001500435) (Filer)
144 - GoPro, Inc. (0001500435) (Subject)
8-K - GoPro, Inc. (0001500435) (Filer)
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Wedbush downgraded GoPro from Outperform to Neutral and set a new price target of $2.00
Morgan Stanley downgraded GoPro from Equal-Weight to Underweight and set a new price target of $3.00 from $4.20 previously
Oppenheimer downgraded GoPro from Outperform to Perform
JP Morgan downgraded GoPro from Overweight to Neutral and set a new price target of $6.00 from $9.00 previously
Jefferies initiated coverage of GoPro with a rating of Buy and set a new price target of $12.00
Wedbush upgraded GoPro from Neutral to Outperform and set a new price target of $13.50 from $11.00 previously
JP Morgan upgraded GoPro from Neutral to Overweight and set a new price target of $15.00 from $13.00 previously
Morgan Stanley upgraded GoPro from Underweight to Equal-Weight and set a new price target of $11.00 from $9.80 previously
Morgan Stanley reiterated coverage of GoPro with a rating of Underweight and set a new price target of $8.90 from $7.90 previously
UBS Group reiterated coverage of GoPro with a rating of Sell and set a new price target of $6.00 from $3.00 previously
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MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition — the World's Smallest, Lightest, and Most Rugged 8K and 4K Open Gate Cinema Cameras — Are Available Now; Ecosystem of Made-for-MISSION 1 Mounts and Accessories Also Available NowSAN MATEO, Calif., May 28, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) announced that its new MISSION 1 Series cameras, mounts, and accessories are now available on retail shelves around the world and for purchase online at GoPro.com. Watch the cinematic MISSION 1 Series launch film on GoPro's YouTube channel, shot 100% on the new MISSION 1 Series cameras. The MISSION 1 Series are the world's smallest, lightest, and most
SAN MATEO, Calif., and LA PAZ, Mexico, May 26, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) and Dive with Buddy, Inc. today announced the launch of GoPro Escapes—a new collection of exclusive, creator-led group dive travel experiences now available for online booking at BookWithBuddy.com and on the Buddy mobile app. GoPro Escapes are curated multi-day dive trips hosted by GoPro Athletes, underwater storytellers, and professional dive guides in top global destinations chosen for marine life, visibility, and adventure. Each escape offers small-group experiences of 10–40 guests, with comprehensive packages covering accommodations, guided dives, workshops, and the signature GoPro experience.T
MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition Deliver Category-Leading Image Quality, Runtime, and Thermal Performance with a New 50MP 1" Sensor, GP3 Processor, and Up To 8K60 / 4K240 VideoA Full Ecosystem of Made-for-MISSION 1 Mounts and Accessories – Including the Point-and-Shoot Grip, M-Series ND Filters, Enduro 2 Battery, Protective Housing, and More – Is Also Available for Pre-OrderWatch the Cinematic MISSION 1 Series Launch Film On GoPro's YouTube Channel, Shot 100% On the New MISSION 1 Series CamerasSAN MATEO, Calif., May 21, 2026 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) announced that several products from its new suite of MISSION 1 Series cameras, mounts, and acce
SAN MATEO, Calif., May 13, 2026 /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ:GPRO) today announced that it has retained Houlihan Lokey, Inc. ("Houlihan Lokey"), a leading global investment bank with strong ties into defense and consumer sectors, to serve as its financial advisor as the Company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro's May 11 announcement that it has initiated a process to evaluate several unsolicited inbound strategic inquiries from parties across various sectors, including defense, consumer and financial.
Revenue of $99 million Subscription and Service Revenue of $27 millionNew MISSION 1 Series of Cameras Positions GoPro to Compete at the High End of the Digital Imaging MarketSAN MATEO, Calif., May 11, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its first quarter ended March 31, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com. In a separate release, GoPro announced today that its Board of Directors has authorized the Company to engage in a process to review strategic alternatives, and to engage a financial advisor to assist with that process.
SAN MATEO, Calif., May 11, 2026 /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ: GPRO) today announced that its Board of Directors has authorized the Company to engage in a strategic process, and to engage a financial advisor to assist with that process. During the review process, the Board expects to evaluate a range of strategic alternatives that could include a sale of the company or merger, aimed at maximizing value for stockholders. In authorizing this process, the Board plans to work with independent financial and legal advisors. The Board and management team remain fully committed to acting in the best interests of the Company and its stakeholders throughout this evalua
Recognized by RedShark News, ProductionHUB, and CineD—Leading Media Outlets Covering the Professional Production Industry for Innovation and Excellence in Camera TechnologySAN MATEO, Calif., April 27, 2026 /PRNewswire/ -- GoPro (NASDAQ:GPRO) today announced that its MISSION 1 Series of cameras—the world's smallest, lightest, and most rugged 8K and 4K Open Gate, high frame rate cinema cameras—have been recognized with three prestigious awards at the 2026 NAB Show, the industry's premier event for broadcast, media, and entertainment professionals. Built around a new 50MP 1" sensor and GoPro's new, ultra‑efficient GP3 processor, the MISSION 1 Series was named one of six recipients of the RedSha
SAN MATEO, Calif., April 24, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that it will release its financial results for the first quarter ended March 31, 2026 after the market closes on Monday, May 11, 2026. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
Reserve Your MISSION 1 or MISSION 1 PRO at GoPro.com and Receive the New Point-and-Shoot Grip for Free with Purchase While Supplies LastSAN MATEO, Calif., April 20, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced pricing for its new MISSION 1 Series of cameras—the world's smallest, lightest, and most rugged 8K and 4K Open Gate, high frame rate cinema cameras. Built around a new 50MP 1" sensor and GoPro's new, ultra‑efficient GP3 processor, the MISSION 1 Series delivers category‑leading image quality, frame rates, runtimes, and thermal performance in an ultra‑compact, durable design. GoPro is currently showcasing the MISSION 1 Series at the NAB tradeshow in Las Vegas through
The World's Smallest, Lightest, Most Rugged Cinema Cameras Designed for Any Mission:MISSION 1 PRO— Featuring a Cutting-Edge 50MP 1" Sensor; Incredible Low-Light Performance; 8K60, 4K240, and 1080p960 Ultra-High Frame Rates; 8K30 and 4K120 Open Gate Video Capture; and New GP3 Processor Delivering Category-Leading Image Quality, Battery Runtime, and Thermal Performance for Extreme Use CasesMISSION 1 PRO ILS— A New Class of Ultra-Compact Mirrorless Cinema Camera with the Same GP3 Processor and 1" Sensor as MISSION 1 PRO, Compatible with Micro Four Thirds (MFT) Lenses for Expanded Cinematic VersatilityMISSION 1— Same as MISSION 1 PRO, but with 8K30 Video Capture; 4K120 Open Gate; 4K120 and 1080p
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NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- MarketNewsUpdates News Commentary A recent report from ResearchAndMarkets said that the U.S. augmented reality and virtual reality in healthcare market size which was estimated at USD 1.03 billion in 2024 is projected to grow at a CAGR of 15.4% from 2025 to 2030. It said that advancements in healthcare IT infrastructure and increased venture capital investment, fueled by numerous start-ups and government programs such as NIH and FDA initiatives, support AR/VR research. In addition, the declining cost of head-mounted devices, rising demand from telemedicine, chronic disease care, and minimally invasive surgery, and integration with AI and 5G tech
SAN MATEO, Calif., July 30, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced a new opt-in program that enables U.S. subscribers to monetize their GoPro cloud-based video content by making it available to help train AI models. GoPro subscribers can opt-in to make their user-generated content (UGC) available for license to leading technology companies seeking diverse, real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn 50% of the license revenue that GoPro expects to generate on their behalf. Participation is
SAN MATEO, Calif., June 5, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) is pleased to announce the appointment of Mike Dennison to GoPro's Board of Directors. Mr. Dennison's appointment became effective on June 3 of this year. "We are thrilled to welcome Mike Dennison to GoPro's Board of Directors," said Nicholas Woodman, GoPro's founder and CEO. "In addition to his deep understanding of global manufacturing and product innovation, Mike brings a wealth of operational, strategic and brand leadership experience to GoPro's Board." Mike Dennison, as CEO of Fox Factory Hol
SAN MATEO, Calif., June 5, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) is pleased to announce the appointment of Emily Culp to GoPro's Board of Directors. Ms. Culp's appointment became effective on June 3 of this year. "We are excited to welcome Emily Culp to GoPro's Board of Directors," said Nicholas Woodman, GoPro's founder and CEO. "Emily is an experienced Chief Marketing Officer and board advisor with hands-on experience across a broad range of consumer businesses. We expect Emily to have a positive impact on GoPro's business and welcome her aboard." Emily Culp s
Mike Dennison and Emily Culp Nominated to Join Board of Directors SAN MATEO, Calif., April 8, 2025 /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ:GPRO) ("GoPro" or "Company") is pleased to announce the appointment of Mick Lopez to GoPro's Board of Directors, effective immediately. "We are excited to welcome Mick Lopez to GoPro's Board of Directors," said Nicholas Woodman, GoPro's founder and CEO. "He is an experienced CFO and board partner with strategic and financial governance expertise that will greatly benefit GoPro." Mr. Lopez, a seasoned financial expert, brings decades of e
SAN MATEO, Calif., Nov. 14, 2023 /PRNewswire/ -- Today, GoPro (NASDAQ:GPRO) announced that Vince Nakayama has joined the company as Senior Vice President of Engineering, effective immediately. Mr. Nakayama will provide strategic leadership across GoPro's engineering organization, including hardware, software, and cloud—helping to drive innovation to the next level. With this new hire, GoPro reaffirms its commitment to delivering a world-class and TAM-expanding hardware and software ecosystem of products and services to its global customers. "Vince's impressive track record and
SAN MATEO, Calif., Oct. 12, 2021 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that Shaz Kahng, a distinguished corporate leader and advisor, has joined GoPro's Board of Directors. Ms. Kahng brings a wealth of executive experience to GoPro's board – her career highlights include holding several leadership roles at Nike, including Global General Manager of Nike Cycling and President/CEO at Lucy Activewear. "We are excited and fortunate to welcome Shaz Kahng to GoPro's Board. Her entrepreneurial instincts and experience driving strategy for major consumer brands wil
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Revenue of $99 million Subscription and Service Revenue of $27 millionNew MISSION 1 Series of Cameras Positions GoPro to Compete at the High End of the Digital Imaging MarketSAN MATEO, Calif., May 11, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its first quarter ended March 31, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com. In a separate release, GoPro announced today that its Board of Directors has authorized the Company to engage in a process to review strategic alternatives, and to engage a financial advisor to assist with that process.
SAN MATEO, Calif., April 24, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that it will release its financial results for the first quarter ended March 31, 2026 after the market closes on Monday, May 11, 2026. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
2025 Revenue of $652 millionFourth Quarter Revenue of $202 million2025 Subscription and Service Revenue of $106 millionGP3 Next-Generation AI-Enabled Processor Set to Power New Cameras Beginning in Q2 2026SAN MATEO, Calif., March 5, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its fourth quarter and full year ended December 31, 2025, and posted management commentary, including forward-looking guidance, in the investor relations section of its website at https://investor.gopro.com. "In 2025, we maintained subscription and service revenue of $106
SAN MATEO, Calif., Feb. 5, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that it will release its financial results for the fourth quarter and year ended December 31, 2025, after the market closes on Thursday, March 5, 2026. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
Revenue was $163 million Cash Flow from Operations was $12 million, a $14 million Improvement Year-over-Year SAN MATEO, Calif., Nov. 6, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its third quarter ended September 30, 2025, and posted management commentary, including forward-looking guidance, in the investor relations section of its website at https://investor.gopro.com. "Q3 marked a meaningful step forward in our strategy to diversify, grow and restore profitability to GoPro's business," said Nicholas Woodman, GoPro's founder and CEO. "We su
SAN MATEO, Calif., Oct. 16, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that it will release its financial results for the third quarter ended September 30, 2025, after the market closes on Thursday, November 6, 2025. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
Revenue was $153 million Gross Margin Improved to 36.0% from 30.7% Year-over-Year SAN MATEO, Calif., Aug. 11, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its second quarter ended June 30, 2025, and posted management commentary, including forward-looking guidance, in the investor relations section of its website at https://investor.gopro.com. "The initiatives we undertook in 2024 to reduce operating expenses and improve gross margin are beginning to deliver meaningful results. In Q2 2025, year-over-year, we improved gross margin to 36.0%, up
SAN MATEO, Calif., Aug. 4, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced it entered into a second lien credit agreement (the "Second Lien Credit Agreement") providing for a secured term loan in an aggregate principal amount of $50 million from Farallon Capital Management, L.L.C., and certain of its affiliates ("Farallon"). The company closed the debt financing as part of a strategic initiative to bolster its balance sheet and placed approximately $94 million in escrow to repay the convertible debt maturing in November 2025. "This debt financing underscores our disci
SAN MATEO, Calif., July 23, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced that it will release its financial results for the second quarter ended June 30, 2025, after the market closes on Monday, August 11, 2025. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
Revenue of $134 million, at High-end of Guidance Subscription and Service Revenue Up 4% Year-over-Year to $27 million SAN MATEO, Calif., May 12, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) announced financial results for its first quarter ended March 31, 2025, and posted management commentary, including forward-looking guidance, in the investor relations section of its website at https://investor.gopro.com. "Our Q1 results reflect our commitment to reducing operating expenses, down 26% year-over-year, improving subscription ARPU, up 5% year-over-year, and further diversify
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