Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.
IPO Year: 1996
Exchange: NASDAQ
Website: forrester.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 10/30/2023 | Outperform → Mkt Perform | Barrington Research |
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Barrington Research downgraded Forrester Research from Outperform to Mkt Perform
Barrington Research resumed coverage of Forrester Research with a rating of Outperform and set a new price target of $50.00 from $44.00 previously
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Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester’s website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
China and the US will remain leaders in technology sovereignty, leaving most European and midsize countries dependent on external alliances to close capability gaps According to Forrester’s (NASDAQ:FORR) Global Sovereignty Forecast, 2025 To 2030, global technology sovereignty — a country’s ability to develop, operate, and secure critical technologies independently of foreign governments’ influence — will evolve slowly over the next five years. The average tech sovereignty score across all 14 countries assessed (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the UK, and the US) is expected to rise only minimally, from 39% in 2025 to 40%
While leaders are betting on growth, in the age of AI, spending more is no longer enough According to Forrester’s (NASDAQ:FORR) 2027 Budget Planning Guides, business and technology leaders are approaching 2027 with renewed confidence as they increasingly accept volatility as a permanent feature of the business environment. After a year of more cautious spending, more than 80% of leaders expect their budgets to increase over the next 12 months, with as many as one-quarter anticipating growth of 10% or more. But planning in the age of AI demands more than bigger budgets: Increasing investment without modernizing operating models, strengthening data foundations, and improving AI readiness wi
The event will help B2B leaders modernise their go-to-market strategies to navigate AI-enabled buyer autonomy Forrester (NASDAQ:FORR) today announced the full conference agenda for its B2B Forum EMEA 2026, taking place 28–29 September 2026 in London. Centered on the theme, "Hello, GTM Singularity," the event will bring together marketing, sales, product, customer success, and revenue leaders to address the collapse of traditional go-to-market (GTM) models. According to Forrester, approximately nine in 10 business buyers now use genAI or conversational search in the buying process. As AI-led discovery, changing buying behaviours, and increasingly complex buying networks continue to disrupt
New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era According to Forrester’s (NASDAQ:FORR) The State Of AI Inside US Marketing Agencies, 2026, a new report released today in partnership with 4As, AI is now pervasive across US marketing agencies: Nine in 10 agencies use generative AI, and half use agentic AI for marketing execution. Yet rapid adoption, combined with an industrywide focus on productivity and cost efficiency, is undermining marketing effectiveness, creativity, and long-term brand growth. The report further states that enhancing the productivity and impact of staff remains the pr
The Forums will equip technology leaders with the capabilities needed to operationalize AI and build high-performing IT organizations that deliver measurable business outcomes Forrester (NASDAQ:FORR) today announced the full conference agendas for its Technology & Innovation Forum Central (Austin, September 14–15, 2026), Technology & Innovation Forum EMEA (London, September 30–October 1, 2026), and Technology & Innovation Forum East (New York City, November 4–5, 2026). This year’s theme, "The IT Singularity," dives into the new AI era in which AI has become ubiquitous and no longer a competitive advantage on its own. To succeed, technology leaders including chief information officers, c
Awards recognise organisations for delivering measurable impact through cross-functional alignment Forrester (NASDAQ:FORR) today opened nominations for its 2026 B2B Return On Integration Honours and B2B Programmes Of The Year Awards for Europe, the Middle East, and Africa (EMEA). The awards recognize organisations that are driving measurable business impact through customer-obsessed growth strategies. Winners will be honoured at Forrester's B2B Forum EMEA, taking place in London, 28–29 September 2026. The B2B Return On Integration (ROI) Honours celebrate organisations that have successfully aligned marketing, revenue, product, and customer functions to deliver measurable outcomes and dr
Award honors organizations embedding security, privacy, and risk leadership principles to strengthen stakeholder trust and build enterprise resilience Forrester (NASDAQ:FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award. The award honors organizations that embrace the key concepts of Forrester's trust imperative to build safe and secure relationships with their customers, employees, and partners. Further, the award celebrates organizations that proactively assess and mitigate the risks of emerging technologies such as agentic AI using the principals of Forrester's AEGIS (Agentic AI Enterprise Guardrails For Information Security) framework to trans
Forrester Research, Inc. (NASDAQ:FORR) today announced financial results for the first quarter ended March 31, 2026, with contract value at $285.3 million, down 3% compared with the prior year. "We are seeing continued momentum in our metrics, which has allowed us to increase the low-to-midpoint range of our revenue guidance for 2026," said CEO and Chairman George F. Colony. "Furthermore, this quarter we improved Forrester AI capabilities, enabling clients to access Forrester's research from their systems and workflows — and to more easily incorporate our data and analysis into their emails, presentations, and documents. We are attacking the AI opportunity from two directions — using AI t
The agent empowers leaders with secure access to actionable research within their everyday tools Forrester (NASDAQ:FORR) today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely access trusted Forrester research and guidance directly within their daily workflows at no additional cost for existing license holders. This announcement follows Forrester's recent Microsoft Teams integration, continuing to redefine how clients engage with research and advisory firms. In today's fast‑moving, AI‑powered environment, leaders need more than information — they need reliable, actionable insights that they can apply with confidence. Today's launch
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Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester’s website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 30, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 31, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We empo
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 11, 2025. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory fi
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world. We
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. ET on July 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Forrester Research, Inc. (NASDAQ:FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here. Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be available on Forrester's website. About Forrester Research Forrester (NASDAQ:FORR) is one of the most influential research and advisory firms in the world.
Live Leadership Updates
Bennett to utilize his expertise in leading successful public companies to drive contract value growth at Forrester Forrester (NASDAQ:FORR) today announced the appointment of Bob Bennett, a serial entrepreneur with extensive experience in leading profitable high-growth technology companies, to its board, effective immediately. Bob joins the board following the appointment of Cory Munchbach, a marketing strategy and technology expert. These additions bring Forrester's board of directors to nine members, with incumbent member Gretchen Teichgraeber retiring in May. Bob co-founded InvoiceCloud, a leading web-based provider of electronic bill presentment and payment solutions, where he and h
NEW YORK, March 1, 2024 /PRNewswire/ -- S&P Dow Jones Indices ("S&P DJI") will make the following changes to the S&P 500, S&P 100, S&P MidCap 400, and S&P SmallCap 600 indices effective prior to the open of trading on Monday, March 18, to coincide with the quarterly rebalance. The changes ensure each index is more representative of its market capitalization range. All companies being added to the S&P 500 are more representative of the large-cap market space, all companies being added to the S&P MidCap 400 are more representative of the mid-cap market space, and all companies being added to the S&P SmallCap 600 are more representative of the small-cap market space. The companies being removed
CAMBRIDGE, Mass., Dec. 19, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Nate Swan as chief sales officer, effective January 3, 2023. A veteran technology sales leader, Swan has expertise in building and scaling organizations to drive revenue growth. At Forrester, he will use his expertise in leading global high-growth organizations to scale the business, drive sustained double-digit contract value growth, and build a high-performing sales organization. "Nate has more than 20 years of sales experience in the research industry and is the ideal candidate to lead Forrester into its next era of growth," said George F. Colony, Forrester's chairman and chief execu
Wassenaar Brings More than 30 Years' Experience in Enterprise Software, Security, IoT and Cloud Leadership from Puppet, New Relic, VMware, and Accenture JFrog Ltd. ("JFrog") (NASDAQ:FROG), the Liquid Software company and creators of the JFrog DevOps Platform, today announced former Puppet CEO, Yvonne Wassenaar, will join its Board of Directors and its Compensation Committee. With over 30 years of experience in enterprise software, cybersecurity, and cloud-native technologies, Wassenaar brings to JFrog a wealth of industry expertise and go-to-market acceleration strategies that will help drive the company's advancement in the DevOps, security, and IoT markets. This press release features mu
CAMBRIDGE, Mass., March 15, 2022 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Warren Romine, founder and managing director of Orchard Knob Capital, LLC, to its board, effective March 15, 2022. An investment banker with more than 20 years of experience, Romine focuses on maximizing clients' corporate liquidity and investment alternatives at his current firm. "I am thrilled to welcome Warren to Forrester's board," said George F. Colony, Forrester's chairman and chief executive officer. "As we scale our company and continue to drive contract value growth, we look forward to benefiting from Warren's deep expertise in leading investment banking, finance, and M&A func
CAMBRIDGE, Mass., Aug. 4, 2021 /PRNewswire/ -- Forrester (NASDAQ:FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he led financial planning and analysis (FP&A) and procurement as vice president. With extensive experience across all finance functions, including corporate strategy, finance operations, and investor relations, he will help the company accelerate its financial performance and achieve its goal of sustained double-digit contract value (CV) growth. "Chris is joining Forrester at an exciting time — our CV growth engine is accelerating, our consulting and events businesses are t
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