Bread Financial Holdings Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings Inc. in March 2022. Bread Financial Holdings Inc. was founded in 1996 and is headquartered in Columbus, Ohio.
IPO Year:
Exchange: NYSE
Website: https://www.breadfinancial.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 5/22/2026 | $104.00 | Buy | Loop Capital |
| 4/16/2026 | $91.00 | Underweight → Equal-Weight | Morgan Stanley |
| 2/5/2026 | $90.00 | In-line → Outperform | Evercore ISI |
| 1/8/2026 | $92.00 | Buy | UBS |
| 12/8/2025 | Peer Perform | Wolfe Research | |
| 12/4/2025 | $72.00 | Neutral → Underweight | Analyst |
| 7/14/2025 | $105.00 | Neutral → Buy | BTIG Research |
| 4/7/2025 | $33.00 | Overweight → Underweight | Morgan Stanley |
| 12/19/2024 | $35.00 → $76.00 | Underweight → Overweight | Morgan Stanley |
| 8/9/2024 | $54.00 | Neutral → Buy | BofA Securities |
S-8 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
8-K - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
8-K - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
CERT - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
8-A12B - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
8-K - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
424B5 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
8-K - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
FWP - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Subject)
424B5 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Filer)
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4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
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Loop Capital initiated coverage of Bread Financial with a rating of Buy and set a new price target of $104.00
Morgan Stanley upgraded Bread Financial from Underweight to Equal-Weight and set a new price target of $91.00
Evercore ISI upgraded Bread Financial from In-line to Outperform and set a new price target of $90.00
UBS initiated coverage of Bread Financial with a rating of Buy and set a new price target of $92.00
Wolfe Research resumed coverage of Bread Financial with a rating of Peer Perform
Analyst downgraded Bread Financial from Neutral to Underweight and set a new price target of $72.00
BTIG Research upgraded Bread Financial from Neutral to Buy and set a new price target of $105.00
Morgan Stanley downgraded Bread Financial from Overweight to Underweight and set a new price target of $33.00
Morgan Stanley upgraded Bread Financial from Underweight to Overweight and set a new price target of $76.00 from $35.00 previously
BofA Securities upgraded Bread Financial from Neutral to Buy and set a new price target of $54.00
Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4/A - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4/A - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4/A - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
4 - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Issuer)
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COLUMBUS, Ohio, June 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers, today announced the company's participation in the Morgan Stanley US Financials Conference on Wednesday, June 10. Bread Financial EVP and Chief Financial Officer Perry Beberman will participate in a fireside chat. The fireside chat will take place at 10:30 a.m. ET and will be broadcast live here. The fireside chat can also be accessed through Bread Financial's investor relations website. A replay of the webcast will be available for 90 days following t
NYSE issues a pre-market daily advisory direct from the trading floor.NEW YORK, May 19, 2026 /CNW/ -- The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins. Kristen Scholer delivers the pre-market update on May 19thThe stock market's recent run pauses as traders monitor Middle East news and corporate earnings.The NYSE is sponsoring the 2026 CNBC Disruptor 50, which shines a light on breakthrough innovation.AI firm Armada teams up with Johnson Controls and raises fresh funding in an oversubscribed Series B round.The Fourth Annual AA
COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedApril 30, 2026 For themonth endedApril 30, 2025 (dollars in millions)End-of-period credit card and other loans$18,123 $17,721 Average credit card and other loans$18,067 $17,712 Year-over-year change in average credit card and other loans 2.0% (1.6%)Net principal losses (1)$105 $114 Net pri
COLUMBUS, Ohio, May 05, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE:BFH) ("Bread Financial" or the "Company") announced today the pricing of its previously announced underwritten public offering of 4,800,000 depositary shares (the "Depositary Shares"), each representing a 1/40th interest in a share of its 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series B, par value $0.01 per share (the "Series B Preferred Stock"), with a liquidation preference of $25 per Depositary Share (equivalent to $1,000 per share of Series B Preferred Stock). In addition, pursuant to the underwriting agreement, dated May 5, 2026, between the Company and Morgan Stanley & Co.,
COLUMBUS, Ohio, May 05, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE:BFH) ("Bread Financial" or the "Company") announced today the launch of an underwritten public offering of depositary shares (the "Depositary Shares"), each representing a 1/40th interest in a share of its Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series B, par value $0.01 per share (the "Series B Preferred Stock"), with a liquidation preference of $25 per Depositary Share (equivalent to $1,000 per share of Series B Preferred Stock). The Company expects to apply to list the Depositary Shares on The New York Stock Exchange. The Company intends to use the net proceeds from the sale of the
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedMarch 31, 2026 For thethree months endedMarch 31, 2026 (dollars in millions)End-of-period credit card and other loans$18,135 $18,135 Average credit card and other loans$18,042 $18,283 Year-over-year change in average credit card and other loans 1.3% 0.7% Net principal losses$111 $331 N
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced its first quarter 2026 financial results. All earnings-related materials are now available at the company's investor relations website, here. Bread Financial President and Chief Executive Officer Ralph Andretta and Chief Financial Officer Perry Beberman will host a conference call at 8:30 a.m. ET today to discuss results. A link to the conference call will be available at the company's investor relations website, and a replay will also be available there following the c
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared quarterly dividends on its preferred and common stock for the second quarter of 2026. On the Company's 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (NYSE:BFH), the Board of Directors declared a quarterly cash dividend of $21.56 per share (equivalent to $0.539 per depositary share, each representing a 1/40th interest in a share of preferred stock). The dividend is payable on June 15, 2026 to preferred stockholders of
COLUMBUS, Ohio, April 07, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions will host a conference call on Thursday, Apr. 23, 2026, at 8:30 a.m. ET to discuss the company's first quarter 2026 results. Conference Call/Webcast InformationParticipants can register in advance here, and the conference call will be available at the company's investor relations website. Analysts planning to participate in the Q&A can register in advance here. Additionally, there will be several slides accompanying the webcast. Please go to the website at least 15 minutes prior to
Reimagined loyalty program and new credit card offerings provide more ways to earn, save, and "fund your fun"New benefits include exclusive savings, personalized rewards, and seamless access across stores, online and app platformsKATY, Texas, March 20, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (NASDAQ:ASO), a leading full-line sporting goods and outdoor recreation retailer, today announced the national rollout of the new myAcademy Rewards Mastercard® Credit Card, and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial (NYSE:BFH). The refreshed myAcademy Rewards program delivers value to every m
Live Leadership Updates
Veteran technology executive Allegra Driscoll joins Bread Financial as Executive Vice President and CTO Driscoll brings 20+ years leading tech strategy and implementation at top global financial service companies with a proven track record of driving business outcomes and leading large-scale transformation and innovation initiatives Bread Financial™ (NYSE:BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that Allegra Driscoll has been named executive vice president and chief technology officer. Ms. Driscoll joins Bread Financial from American Express, where she most recently served as SVP, Chief Infor
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COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedApril 30, 2026 For themonth endedApril 30, 2025 (dollars in millions)End-of-period credit card and other loans$18,123 $17,721 Average credit card and other loans$18,067 $17,712 Year-over-year change in average credit card and other loans 2.0% (1.6%)Net principal losses (1)$105 $114 Net pri
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedMarch 31, 2026 For thethree months endedMarch 31, 2026 (dollars in millions)End-of-period credit card and other loans$18,135 $18,135 Average credit card and other loans$18,042 $18,283 Year-over-year change in average credit card and other loans 1.3% 0.7% Net principal losses$111 $331 N
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced its first quarter 2026 financial results. All earnings-related materials are now available at the company's investor relations website, here. Bread Financial President and Chief Executive Officer Ralph Andretta and Chief Financial Officer Perry Beberman will host a conference call at 8:30 a.m. ET today to discuss results. A link to the conference call will be available at the company's investor relations website, and a replay will also be available there following the c
COLUMBUS, Ohio, April 23, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared quarterly dividends on its preferred and common stock for the second quarter of 2026. On the Company's 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (NYSE:BFH), the Board of Directors declared a quarterly cash dividend of $21.56 per share (equivalent to $0.539 per depositary share, each representing a 1/40th interest in a share of preferred stock). The dividend is payable on June 15, 2026 to preferred stockholders of
COLUMBUS, Ohio, April 07, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions will host a conference call on Thursday, Apr. 23, 2026, at 8:30 a.m. ET to discuss the company's first quarter 2026 results. Conference Call/Webcast InformationParticipants can register in advance here, and the conference call will be available at the company's investor relations website. Analysts planning to participate in the Q&A can register in advance here. Additionally, there will be several slides accompanying the webcast. Please go to the website at least 15 minutes prior to
COLUMBUS, Ohio, March 11, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedFebruary 28, 2026 For themonth endedFebruary 28, 2025 (dollars in millions)End-of-period credit card and other loans$18,081 $17,949 Average credit card and other loans$18,275 $18,141 Year-over-year change in average credit card and other loans 1% (2%)Net principal losses$108 $120 Net pr
COLUMBUS, Ohio, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's Net principal loss rate and Delinquency rate for the periods indicated: For themonth endedJanuary 31, 2026 For themonth endedJanuary 31, 2025 (dollars in millions)End-of-period credit card and other loans$18,386 $18,366 Average credit card and other loans$18,531 $18,530 Year-over-year change in average credit card and other loans —% (2%)Net principal losses$111 $123 Net princ
COLUMBUS, Ohio, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company's net loss rate and delinquency rate for the periods indicated: For themonth endedDecember 31, 2025 For thethree months endedDecember 31, 2025 (dollars in millions)End-of-period credit card and other loans$18,805 $18,805 Average credit card and other loans$18,474 $17,961 Year-over-year change in average credit card and other loans (1%) (1%)Net principal losses$116 $336 Net los
COLUMBUS, Ohio, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced its fourth quarter and full year 2025 financial results. All earnings-related materials are now available at the company's investor relations website, here. Bread Financial President and Chief Executive Officer Ralph Andretta and Chief Financial Officer Perry Beberman will host a conference call at 8:30 a.m. ET today to discuss results. A link to the conference call will be available at the company's investor relations website, and a replay will also be available there f
COLUMBUS, Ohio, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Bread Financial® Holdings, Inc. (NYSE:BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared quarterly dividends on its preferred and common stock for the first quarter of 2026. On the Company's 8.625% Non-Cumulative Perpetual Preferred Stock, Series A (NYSE:BFH), the Board of Directors declared a quarterly cash dividend of $26.35 per share (equivalent to $0.65875 per depositary share, each representing a 1/40th interest in a share of preferred stock). The dividend is payable on March 16, 2026 to preferred stockholders of rec
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SC 13G/A - BREAD FINANCIAL HOLDINGS, INC. (0001101215) (Subject)