Zelig Debuts AI-Powered 'Build a Look' Fashion Experience on REVOLVE
Real-Time Mix-and-Match and Digital Closets Redefine Product Discovery, Driving Conversion, Reducing Returns, and Delivering an Intuitive Shopping Journey
Zelig, the fastest AI-powered fashion platform, announced its collaboration with Revolve Group, Inc. (NYSE:RVLV), the next-generation fashion retailer for Millennials and Gen Z. Together, the companies are launching an experience that lets shoppers mix-and-match thousands of items to create looks on models in real time. Users are also able to create a digital closet on Revolve's e-commerce site.
This platform solves the biggest challenges in online shopping by reducing high return rates, improving product discovery and offering greater personalization. Zelig's patented AI renders garments on models with lifelike accuracy, capturing how fabrics drape, proportions shift, and textures layer using thousands of proprietary data points. By combining advanced GenAI and computer vision with the expertise of leading celebrity stylists, the platform empowers shoppers to create looks through interactive recommendations and occasion-based prompts.
Zelig's AI platform shows how individual pieces come together into cohesive, shoppable looks that inspire confidence and purchase intent. With its enhanced digital closet, shoppers can save both full outfits and single items, including purchased pieces, and use the virtual model try-on to see how new items integrate with their wardrobe, creating a dynamic, evolving view of their personal style over time.
"REVOLVE has always focused on serving the next generation of fashion consumers, who expect seamless, digital experiences every time they shop online," said Mike Karanikolas, Co-Founder and Co-CEO of REVOLVE. "Zelig's AI-powered styling brings our vision to life, enabling our customers to create an endless array of complete looks with confidence, which makes fashion discovery easier than ever. This innovation reflects our commitment to building the most engaging digital platform in fashion while leveraging exciting new technologies that will define the future of shopping."
Beyond boosting confidence and conversion, the platform helps reduce returns and waste, while providing REVOLVE with first-of-its-kind analytics that will further personalize the shopping experience. Early data shows that shoppers interacting with Zelig's technology spent three times longer on the site and converted at three times the rates of other consumers, while Zelig also achieved a double-digit reduction in returns.
"This isn't just an integration — it's a category-defining leap forward," said Sandy Sholl, CEO of Zelig. "With REVOLVE, a tech-building company known for leading innovation in the fashion industry, we're putting immersive AI directly into the shopper's hands and redefining the customer journey."
Key Features
- Interactive ‘Build a Look' enables shoppers to mix and match thousands of items in real-time and design their own personalized digital closets.
- Realistic garment simulation shows how garments behave—how fabrics drape, how proportions change on the body, and how textures layer together.
- AI-powered filters that surface outfits by occasion or season, making fashion discovery faster.
- Speed delivers the world's fastest on-body mix-and-match try-on experience.
- Performance increases shopping time, boosts conversion, and cuts e-commerce return volume.
"At REVOLVE, we're always looking to innovate at the intersection of fashion and technology. Zelig is the perfect partner for us — they don't just bring cutting-edge tech, but a deep understanding of fashion and how customers want to experience it," said Grace Hong, Chief Product Officer for REVOLVE.
Zelig's roadmap includes new proprietary visualization tools that deepen personalization, such as lifelike models in multiple poses, customizable avatars that reflect a shopper's features, and the ability to upload a photo for a truly personal try-on.
About Revolve Group
Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and hundreds of emerging, established, and owned brands.
About Zelig
Zelig is the world's fastest AI-powered fashion platform, transforming how consumers discover, style, and shop online. Its patented technology combines real-time mix-and-match, on-body garment simulation, digital closets, and intelligent recommendations to deliver a personalized, interactive shopping journey that boosts engagement, increases conversion, and reduces returns. Founded by Sandy Sholl and Adam Freede, Zelig recently raised $15 million in Series A funding led by Hilco Global to accelerate growth and innovation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251008971478/en/
Media Contacts:
For Zelig:
Danielle Poggi
Berns Communications Group
[email protected]