Zebra Technologies Celebrates 10 Year Anniversary of PartnerConnect Program
Company marks a decade of channel-first commitment, partner growth, and customer-centric innovation
Zebra Technologies Corporation (NASDAQ:ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today is celebrating the 10th anniversary of its Zebra™ PartnerConnect program. Zebra launched the program in 2016, unifying its global channel partners under a single, comprehensive program designed to foster growth, profitability, and success for the entire ecosystem.
For a decade, Zebra has demonstrated an unwavering commitment to its more than 10,000 active channel partners globally. The PartnerConnect program provides a proven model for partner advancement, equipping resellers, distributors, independent software vendors (ISVs), systems integrators (SIs), alliances and solution partners with the tools and resources necessary to grow their businesses and increase profitability.
"The longevity and success of our PartnerConnect program underscore our deep commitment to a channel-first business strategy," said Bill Cate, Vice President, Marketing, Portfolio & Ecosystems, Zebra Technologies. "Partners represent an integral part of Zebra's success, extending our reach and enabling us to better serve our shared customers with solutions that digitize, automate and embed intelligence into frontline operations everywhere."
The program structure complements numerous business models, providing differentiated rewards that help partners succeed and showcase their unique capabilities in the market. This powerful combination of Zebra's solutions and the specialized expertise of its partners has resulted in a decade of innovation across connected frontline, asset visibility and automation solutions.
Over the last 10 years, the PartnerConnect program has continuously evolved to empower partners and adapt to market needs. Key milestones include:
- Introduction of strategic specializations: The program expanded to include specialized tracks for Small and Medium-Sized Businesses (SMB) and the Public Sector. It also features tracks for emerging technologies like RFID and machine vision, enabling partners to develop and showcase their expertise in key vertical markets.
- Prestigious industry recognition: The program's success is consistently recognized by the industry, recently earning a prestigious 5-star rating in the 2026 CRN® Partner Program Guide.
- Expansion of the partner ecosystem: The program drives a collaborative environment where partners work together, combining their unique expertise to create more comprehensive and powerful solutions that solve the complex needs of the customer.
The program helps partners leverage Zebra's award-winning portfolio of hardware, software, and automation solutions, which give customers real-time insight, connected collaboration, and optimized workflows. By equipping the frontline of business with these digital tools, Zebra and its partners help organizations realize the vision of digitized, automated, and intelligent operations.
Together with its partners, Zebra delivers the foundation for intelligent operations – where data, automation and AI transform frontline workflows. This collaboration creates new ways of working that improve productivity and empower organizations across key industries like retail, healthcare, manufacturing, and transportation and logistics.
KEY TAKEAWAYS
- Zebra marks the 10th anniversary of its PartnerConnect program, celebrating a decade of shared success with its global partner ecosystem.
- The program reinforces Zebra's channel-first strategy, reflecting a deep commitment to its more than 10,000 partners worldwide.
- PartnerConnect provides a proven model for partner growth, enabling businesses to increase profitability by delivering solutions that connect the frontline as well as provide asset visibility and intelligent automation.
WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ:ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what's next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Matt Towson
Zebra Technologies
+1-773-454-5396
matt.towson@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com