Rooted in the brand's signature aesthetic, debut style balances elevated design with effortless, all-day wear
Warby Parker Inc. (NYSE:WRBY), a lifestyle brand focused on vision for all, today unveiled its first Intelligent Eyewear frame designed for all-day, everyday wear. The debut style combines Warby Parker's distinctive approach to design with Google's leadership in AI and Samsung's mobile leadership to create beautifully crafted eyewear that seamlessly enhances everyday life.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519092381/en/
For more than 16 years, Warby Parker has redefined how consumers shop for glasses by pairing meticulous, timeless design with exceptional customer experiences. This year, the company will apply that same philosophy to a new category—one that reimagines the role glasses can play in people's daily lives.
"Glasses are the most personal technology we use, and are the very first thing people notice about you," said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. "As we integrate advanced technology into our products, we're staying true to the principles that define great eyewear: beautiful design, precision optics, and exceptional comfort in frames built for all-day, everyday wear."
To craft its inaugural Intelligent Eyewear assortment, the brand drew from its expansive archive of styles created by their New York City design team along with years of proprietary fit and comfort data. The debut style—a classic, rounded silhouette—draws inspiration from Warby Parker's most recognizable and beloved silhouettes, designed to complement a range of face shapes and personal styles.
"These glasses give you powerful new tools, but they're designed to feel intuitive and unobtrusive so you can stay focused on the people and moments in front of you," said Neil Blumenthal, Co-Founder and Co-CEO of Warby Parker. "Every detail and curve was considered for extended, everyday use, from the fit and balance of the frame to enhanced grip and stability."
The new frame is constructed from ultra-lightweight, flexible nylon in a custom dark green hue. The interior temple was crafted with a semi-translucent finish that subtly reveals and celebrates the integrated technology, while preserving a streamlined appearance.
Built in partnership with Google and Samsung, the frames feature Gemini and work with Android XR to provide contextual, real-time assistance. Wearers will be able to access information, manage daily tasks, navigate their surroundings, communicate seamlessly, and interact with the apps they already use every day, without interrupting the moments in front of them.
Alongside its partners, Warby Parker plans to launch its first line of Intelligent Eyewear this fall. The initial assortment will feature multiple optical and sun styles and will support a broad range of prescriptions and lens options. The collection reflects Warby Parker's belief that personal expression and choice remain central to the future of wearable technology.
To learn more, visit warbyparker.com/intelligent-eyewear.
About Warby Parker
Warby Parker (NYSE:WRBY) was founded in 2010 with a mission to inspire and impact the world with vision, purpose, and style–without charging a premium for it. Headquartered in New York City, the co-founder-led lifestyle brand pioneers ideas, designs products, and develops technologies that help people see, from designer-quality prescription glasses (starting at $95) and contacts, to eye exams and vision tests available online and in its 337 retail stores across the U.S. and Canada. Warby Parker aims to demonstrate that businesses can scale, do well, and do good in the world. Ultimately, the Company believes in vision for all, which is why for every pair of glasses or sunglasses sold, a pair is distributed to someone in need through its Buy a Pair, Give a Pair program. To date, Warby Parker has worked alongside its nonprofit partners to distribute more than 25 million glasses to people in need.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may relate to, but are not limited to, expectations regarding the development, features, functionality, and launch of new products; the anticipated benefits of our partnerships; and management's plans, priorities, initiatives and strategies. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "toward," "will," or "would," or the negative of these words or other similar terms or expressions. You should not put undue reliance on any forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all.
Forward-looking statements are based on information available at the time those statements are made and are based on current expectations, estimates, forecasts, and projections as well as the beliefs and assumptions of management as of that time with respect to future events. These statements are subject to risks and uncertainties, many of which involve factors or circumstances that are beyond our control, that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this press release may not occur and actual results could differ materially from those anticipated or implied in the forward-looking statements. These risks and uncertainties include our ability to manage our future growth effectively; our expectations regarding cost of goods sold, gross margin, channel mix, customer mix, and selling, general, and administrative expenses; potential disruptions to our supply chain; changes to U.S. or other countries' trade policies and tariff and import/export regulations; our reliance on our information technology systems and enterprise resource planning systems for our business to effectively operate and safeguard confidential information; our ability to invest in and incorporate new technologies into our products and services; risks related to our use of artificial intelligence; our ability to engage our existing customers and obtain new customers; our ability to expand in-network access with insurance providers; planned new retail stores in 2026 and going forward; an overall decline in the health of the economy and other factors impacting consumer spending, such as recessionary conditions, inflation, infectious diseases, government instability, and geopolitical unrest; our ability to compete successfully; our ability to manage our inventory balances and shrinkage; the growth of our brand awareness; our ability to recruit and retain optometrists, opticians, and other vision care professionals; the effects of seasonal trends on our results of operations; our ability to stay in compliance with extensive laws and regulations that apply to our business and operations; our ability to adequately maintain and protect our intellectual property and proprietary rights; our reliance on third parties for our products, operations and infrastructure; our duties related to being a public benefit corporation; the ability of our Co-Founders and Co-CEOs to exercise significant influence over all matters submitted to stockholders for approval; the effect of our multi-class structure on the trading price of our Class A common stock; our ability to collaborate with partners with successful results; our ability to recognize the anticipated benefits from partnerships, including with Google and Samsung; the increased expenses associated with being a public company; and risks related to climate change and severe weather. Additional information regarding these and other risks and uncertainties that could cause actual results to differ materially from the Company's expectations is included in our most recent reports filed with the SEC on Form 10-K and Form 10-Q, which may be obtained by visiting the SEC's website at www.sec.gov. Except as required by law, we do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260519092381/en/
Investor Relations:
Jaclyn Berkley, Head of Investor Relations
investors@warbyparker.com
Media:
Ali Weltman
ali@derris.com