Warby Parker Launches Warby Parker Sport, Expanding into the Performance Eyewear Category
The new collection brings together technical performance and signature style, designed to move with you—on the course, on the run, and everywhere in between.
Warby Parker Inc. (NYSE:WRBY), a lifestyle brand focused on vision for all, announced the launch of Warby Parker Sport, a new category of performance eyewear. As the brand's most advanced performance offering, this collection seamlessly bridges the gap between everyday style and sport-specific functionality.
"We've never believed performance and great design have to be trade-offs. Our goal with Warby Parker Sport was to make approachable performance eyewear that transitions seamlessly from everyday wear to active moments," said Dave Gilboa, Co-Founder and Co-CEO.
The launch reflects Warby Parker's continued expansion into new use cases for eyewear, as customers increasingly look for products that keep up with multi-dimensional lifestyles. It also builds on the brand's growing presence in sports culture, including its multi-year partnership with quarterback Arch Manning.
"Most performance eyewear isn't designed with prescription wearers in mind. With Warby Parker Sport, we focused on advanced optics, lightweight materials, and a fit that supports comfort, clarity, and stability across a range of activities," added Neil Blumenthal, Co-Founder and Co-CEO.
About the collection
Crafted in Italy, Warby Parker Sport features five frame styles, each made from a flexible, lightweight nylon that enhances comfort. All frames include secure, no-slip nose pads and concealed spring hinges for added durability. The collection also incorporates advanced lens technology, developed to enhance vision across a range of environments. The new performance polarized lenses reduce horizontal glare by up to 55%—without distorting digital screens—while improving clarity and contrast:
- Gray lenses for true color and glare reduction, ideal for water and road
- Rosewood lenses for enhanced contrast and reduced eye fatigue, ideal for trails and snow
- Brown lenses for depth and contrast, ideal for field sports and fishing
In addition to the dedicated Sport frames, these advanced lenses can be added to any non-Sport Warby Parker sun frame, offering customers greater flexibility and customization.
The launch campaign captures the collection on a group of athletes and creators who embody an active lifestyle, including runners Victoria Paris and Victoria Bennie, and golfer Roger Steele.
Warby Parker Sport is available starting at $195 in both prescription and non-prescription options, both online at WarbyParker.com and in Warby Parker retail locations nationwide. As always, for every pair purchased, a pair of eyeglasses is distributed to someone in need.
About Warby Parker
Warby Parker (NYSE:WRBY) was founded in 2010 with a mission to inspire and impact the world with vision, purpose, and style–without charging a premium for it. Headquartered in New York City, the co-founder-led lifestyle brand pioneers ideas, designs products, and develops technologies that help people see, from designer-quality prescription glasses (starting at $95) and contacts, to eye exams and vision tests available online and in its 323 retail stores across the U.S. and Canada. Warby Parker aims to demonstrate that businesses can scale, do well, and do good in the world. Ultimately, the Company believes in vision for all, which is why for every pair of glasses or sunglasses sold, it distributes a pair to someone in need through its Buy a Pair, Give a Pair program. To date, Warby Parker has worked alongside its nonprofit partners to distribute more than 25 million glasses to people in need.
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