Tractor Supply Marks 15 Years of 4health With a Weeklong Celebration of Savings
Trusted by millions of pet parents nationwide, 4health continues to deliver premium nutrition at an affordable price
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, is celebrating 4health's 15th birthday and everyone is invited! From August 25 through September 1, customers can enjoy special promotions on 4health dog and cat food, treats, supplements and more. 4health has been a trusted brand for Tractor Supply pet parents for 15 years, providing premium pet nutrition at an everyday value.
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Tractor Supply is celebrating 15 years of 4health, one of the retailer's most popular exclusive pet food brands, with a weeklong celebration of savings.
"Fifteen years ago, we introduced 4health to provide our pet customers with premium pet food packed with quality nutrition at a competitive price. It turned out to be just what our customers wanted," said Seth Estep, Executive Vice President, Chief Merchandising Officer at Tractor Supply. "Over the years, we've expanded and adapted our offerings to ensure that dogs and cats with a range of nutritional needs can enjoy the benefits of 4health. This brand is special to so many of us here at Tractor Supply, so it's only fitting that we have a special 15th birthday celebration to honor it."
Customers can enjoy 4health 15th birthday-themed promotions in store and online such as:
- 15% off any 4health dry cat food
- 15% off any 4health dry dog food*
- 15% off 4health nursing supplies
- 15% off 4health shampoos
- Get 15 cans of 4health wet cat food for $15 (3.5 oz & 5.5 oz), a savings of up to 20%
- Get 7 cans of 4health wet dog food for $15 (13.2 oz), a savings of up to 10%
The birthday celebration also includes several "buy one, get one" promotions, including buy one 4health supplement, get one 50% off; buy one package of 4health dog treats, get one 50% off; and buy one bag of 4health Untamed Dry Dog Food, get one 50% off.
Tractor Supply introduced 4health brand premium dog food nationwide in 2010, providing pet parents with optimal nutrition at nearly 25 percent less than national brands. Customers embraced the well-priced premium brand, with initial sales roughly 50 percent higher than predicted. Later that year, the Company expanded 4health to include dry cat food and wet dog food. Today, 4health is one of Tractor Supply's most popular exclusive brands, with more than 140 products and formulas fit for every pet.
4health varieties include Strive for active dogs, Untamed to satisfy a pet's "primal hunger" with premium proteins, Special Care for targeted nutrition, Wholesome Grains and Grain-Free. Earlier this year, Tractor Supply launched 4health Shreds, which combines crunchy kibble with high-protein shreds for an appealing texture that delivers balanced nutrition. 4health is manufactured in the U.S. following rigorous quality-control processes and contains carefully selected ingredients. 4health products are available exclusively at Tractor Supply and Petsense by Tractor Supply.
In addition to 4health, Tractor Supply offers Paws & Claws and Retriever exclusive pet food brands as well as nationally recognized brands of food, feed and treats. Tractor Supply also provides pet customers with a complete lineup of toys, accessories, supplies and pet services. With TractorSupplyRx, Tractor Supply's convenient and low-cost pet and animal pharmacy offering, customers can shop for pet and animal medications, enroll in automatic delivery and access expert pharmacy advice. Customers can also set up a subscription at TractorSupply.com to automatically refill their favorite pet products. Additional pet services include self-serve Pet Wash stations, PetVet animal clinics, bulk discounts, Buy Online Pickup In Store and more.
*15% discount excludes 4health Untamed Dry Dog Food varieties
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company's more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company's commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer's doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
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Mary Winn Pilkington (615) 440-4212
Chris Mainz (615) 647-1991
[email protected]