TNL Mediagene (NASDAQ: TNMG) Launches Business Insider Taiwan, Bringing Popular Business Media Brand to Market of Over 1 Billion Mandarin Speakers Globally
-Business Insider Taiwan officially launched on September 1, targeting the market of over 1 billion Mandarin speakers globally
-The platform features three content pillars—video documentaries, podcast interviews and interactive feature reports—tailored to Gen Z and young professionals
-Builds upon the Company's successful Business Insider Japan media properties that generate 6.7 million average monthly unique users and 23 million average monthly views
-Launch of Business Insider Taiwan is part of the Company's multilingualization strategy of bringing existing media properties to new language markets
NEW YORK and TOKYO, Sept. 2, 2025 /PRNewswire/ -- TNL Mediagene (NASDAQ:TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the official launch of Business Insider Taiwan on September 1, a business media platform targeting the market of over 1 billion Mandarin speakers globally. The platform features three pillars of original content; video documentaries, podcast interviews, and interactive feature reports; and offers in-depth insights into global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovation.
Business Insider is a leading global news brand renowned for its coverage of business, technology, lifestyle and innovation. The Company has had a successful partnership with Business Insider for several years through Business Insider Japan and the associated Money Insider, Tech Insider and Life Insider media properties. These properties drive approximately 6.7 million1 average monthly unique users and 23 million1 average monthly views in Japan, providing significant engagement and extensive monetization opportunities for the Company through sponsored content, advertising and affiliate marketing revenue streams. Through Business Insider Taiwan, this premium content is now presented in Mandarin and supplemented with localized insights from the Taiwan editorial team. The platform is designed to provide insightful, actionable business-related journalism in a format appreciated by Gen Z and young professional audiences.
"We are excited to see the official launch of Business Insider Taiwan, bringing this substantial and engaging business media property to Mandarin speaking audiences globally. Our mission is to seamlessly connect business, technology, lifestyle and innovation insights through a curated blend of carefully selected global features with locally contextualized perspectives, while also launching original coverage from Taiwan to spark dialogue between global trends and local voices," April Lin, Editor-in-Chief of Business Insider Taiwan, commented.
"Building on the success of our popular Business Insider Japan media property and its associated properties, we are proud to be extending its reach to Mandarin speaking audiences today with the official launch of Business Insider Taiwan. We believe Business Insider Taiwan offers a special mix of informative and engaging content in a format that resonates with audiences globally. The launch of Business Insider Taiwan reflects our focus on the opportunities presented by the large and lucrative global Mandarin language market and is also an example of our multilingualization initiatives where we are bringing proven media properties into new language markets via a mix of translation and localized content, allowing us to scale media properties rapidly and efficiently. We look forward to building a cross-Asia platform that connects generational perspectives and inspires the future of business innovation," Co-Founder & President Motoko Imada commented.
*1Measured by Google Analytics for the period 2024/5-2025/4. Figures are a sum of onsite and external media figures.
About Business Insider Taiwan
Business Insider Taiwan delivers the latest business news, industry trends, technological innovations and international financial reporting. Through in-depth analysis of both global and local developments, Mandarin speaking readers worldwide gain critical business intelligence and actionable insights for decision-making.
https://www.businessinsider.tw/
About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co., Ltd. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
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