TNL Mediagene Launches Integrated Crowdfunding Support Package, Leveraging Its 45+ Million Readers and E-Commerce Expertise
-TNL Mediagene has launched a one-stop crowdfunding packaged service offering in Japan, integrating its extensive media footprint, advertising and e-commerce expertise as well as its Digital Studio infrastructure to drive strong crowdfunding campaign outcomes for entrepreneurs
-Crowdfunding has evolved into a key marketing platform for pre-launching new products and building brands in recent years, helping startups to launch products and build brand awareness while gauging market interest. The purchase-type crowdfunding market in Japan is estimated to exceed 40 billion yen (approximately $275 million) annually
-Packaged service offering utilizes TNL Mediagene's proprietary "Brandformance" Content Commerce strategy to maximize campaign engagement and outcomes through high-quality storytelling across TNL Mediagene's 45+ million*1 monthly unique users
-TNL Mediagene provides end-to-end support, from platform assistance and content distribution across its media network to expert-led advertising management to drive successful crowdfunding campaigns
NEW YORK and TOKYO, July 17, 2025 /PRNewswire/ -- TNL Mediagene (NASDAQ:TNMG) (the "Company"), a Tokyo-based next-generation digital media and data group in Asia, today announced the launch of its integrated marketing support package for crowdfunding in Japan, mobilizing the Company's full suite of media assets, advertising and e-commerce expertise as well as its Digital Studio infrastructure. The Company also announced its plans to expand this service to Mandarin language markets and greater Asia in the future.
Background: The Challenges of a Growing and Sophisticated Crowdfunding Market
Crowdfunding has evolved into a key marketing platform for pre-launching new products and building brands in recent years, leading to an increase in large-scale crowdfunding projects. Purchase-type crowdfunding, also known as rewards-based crowdfunding, involves raising funds by offering products or services as a reward to backers, similar to pre-ordering items. It is a popular method for startups to launch products and build brand awareness quickly while gauging market interest. The purchase-type crowdfunding market in Japan is estimated to exceed 40 billion yen (approximately $275 million) annually.
Despite the significant opportunity crowdfunding offers entrepreneurs, achieving success in this competitive landscape requires more than simply listing a project on a platform – it demands both powerful outreach capabilities and sophisticated promotional strategies to reach the right target audience and generate awareness and engagement, which represents a significant challenge for many companies.
Our Strengths: Media Power × Storytelling × Commerce Experience
To solve these challenges, the Company developed its new crowdfunding packaged service offering based on its "Brandformance" approach, cultivated through years of media, advertising and e-commerce experience. "Brandformance", a proprietary Content Commerce strategy, is the philosophy that high-quality storytelling from the Company's media fosters deep brand empathy, which in turn leads to tangible results, or "performance," such as purchases.
-Media Power with 45+ million*1 Monthly Unique Users: As of 2025, the Company operates 25 specialized digital media brands, commanding a total reach of 189+ million*2 monthly digital footprints. Leveraging high user engagement, the Company delivers optimal communication tailored to client objectives.
-Storytelling That Resonates with Readers: The Company's core expertise lies in its ability to create high-quality content that fosters empathy and drives action by deeply understanding its 45+ million*1 monthly unique users. The Company has a proven track record of supporting B2C business expansion and content marketing for numerous companies.
-Extensive Experience in Content Commerce: In Japan specifically, the Company has operated a dedicated commerce team since 2015, managing the crowdfunding platform "Machi-ya" and other content-driven commerce businesses. The know-how in "creating purchases through stories," especially from the Company's affiliate business, forms the foundation of this new packaged service offering.
New Crowdfunding Packaged Service Offering Overview
This new crowdfunding packaged service offering is a one-stop service designed to maximize project value by leveraging the Company's full range of assets, expertise and support to maximize crowdfunding campaign engagement and outcomes.
-Crowdfunding Platform Support: Based on the Company's experience in guiding numerous projects to success, the Company provide hands-on support, from crafting compelling story designs to creating campaign pages that resonate with supporters.
-Powerful Project Media Promotion: The Company produces and distributes detailed articles, social media posts, and video content through its 25 digital media brands as well as its advertising networks.
-Professional Ad Placement and Management: Leveraging the Company's advertising expertise to execute precisely targeted display and social media advertising campaigns, the Company manages crowdfunding campaigns to maximize advertising effectiveness and efficiently achieve project goals.
"We are excited to launch our new crowdfunding packaged service offering that we've been developing and refining for some time now. This new service is based on our 'Brandformance' Content Commerce strategy and allows us to support entrepreneurs in driving successful crowdfunding campaigns and outcomes with precision by utilizing our leading media portfolio, advertising and e-commerce expertise developed over our 26-year operating history as well as our Digital Studio infrastructure. Purchase-type crowdfunding has become a culture of its own for bringing valuable products and services to the world quickly and effectively and we are happy to be a conduit for entrepreneurs to tap this market and achieve their campaign goals. We are confident that with the power of storytelling that our media has cultivated, we can connect the passion of creators and supporters," Co-Founder & President Motoko Imada commented.
The Company's commerce business operates within its Technology business unit. This business unit leverages advanced AI and data analytics to develop and optimize integrated advertising solutions, aiming to capture and grow revenue within the retail media market. The Technology business unit contributed $14.2 million to FY2024 consolidated revenue at a growth rate of 34% and comprised approximately 29% of total FY2024 consolidated revenue.
*1 Monthly unique users comprised the average monthly unique users of owned sites and social media platforms (YouTube + TikTok) based on the Company data for the twelve months ended March 31, 2025.
*2 Digital footprint comprised of average monthly views during the most recent available Company data for the twelve months ended March 31, 2025.
About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
Financial Data
The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene's annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.
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