SEC Form SC 13G/A filed by Taboola.com Ltd. (Amendment)

2/9/23 12:39:51 PM ET

Computer Software: Programming Data Processing

Technology

Get the next $TBLA alert in real time by email

SC 13G/A 1 filing.txt SCHEDULE 13G Amendment No.1 TABOOLA.COM LTD COMMON STOCK Cusip #M8744T106 Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [x] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) Cusip #M8744T106 Item 1: Reporting Person - FMR LLC Item 2: (a) [ ] (b) [ ] Item 4: Delaware Item 5: 0 Item 6: 0 Item 7: 0 Item 8: 0 Item 9: 0 Item 11: 0.000% Item 12: HC Cusip #M8744T106 Item 1: Reporting Person - Abigail P. Johnson Item 2: (a) [ ] (b) [ ] Item 4: United States of America Item 5: 0 Item 6: 0 Item 7: 0 Item 8: 0 Item 9: 0 Item 11: 0.000% Item 12: IN Item 1(a). Name of Issuer: TABOOLA.COM LTD Item 1(b). Address of Issuer's Principal Executive Offices: 16 MADISON SQUARE WEST, 7TH FL. NEW YORK, NY 10010 USA Item 2(a). Name of Person Filing: FMR LLC Item 2(b). Address or Principal Business Office or, if None, Residence: 245 Summer Street, Boston, Massachusetts 02210 Item 2(c). Citizenship: Not applicable Item 2(d). Title of Class of Securities: COMMON STOCK Item 2(e). CUSIP Number: M8744T106 Item 3. This statement is filed pursuant to Rule 13d-1(b) or 13d-2(b) or (c) and the person filing, FMR LLC, is a parent holding company in accordance with Section 240.13d-1(b)(1)(ii)(G). (Note: See Exhibit A). Item 4. Ownership (a) Amount Beneficially Owned: 0 (b) Percent of Class: 0.000% (c) Number of shares as to which such person has: (i) sole power to vote or to direct the vote: Please see the responses to Items 5 and 6 on the cover page (ii) shared power to vote or to direct the vote: 0 (iii) sole power to dispose or to direct the disposition of: 0 (iv) shared power to dispose or to direct the disposition of: 0 Item 5. Ownership of Five Percent or Less of a Class. If this statement is being filed to report the fact that as of the date hereof, the reporting person has ceased to be the beneficial owner of any of the class of securities, check the following (X). Item 6. Ownership of More than Five Percent on Behalf of Another Person. Not applicable. Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company. See attached Exhibit A. Item 8. Identification and Classification of Members of the Group. Not applicable. Item 9. Notice of Dissolution of Group. Not applicable. Item 10. Certifications. By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing orinfluencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. Signature After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. February 9, 2023 Date /s/ Stephanie J. Brown Signature Stephanie J. Brown Duly authorized under Power of Attorney effective as of January 3, 2023, by and on behalf of FMR LLC and its direct and indirect subsidiaries* * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 10, 2023, accession number: 0000315066-23-000003. Exhibit A Abigail P. Johnson is a Director, the Chairman and the Chief Executive Officer of FMR LLC. Members of the Johnson family, including Abigail P. Johnson, are the predominant owners, directly or through trusts, of Series B voting common shares of FMR LLC, representing 49% of the voting power of FMR LLC. The Johnson family group and all other Series B shareholders have entered into a shareholders' voting agreement under which all Series B voting common shares will be voted in accordance with the majority vote of Series B voting common shares. Accordingly, through their ownership of voting common shares and the execution of the shareholders' voting agreement, members of the Johnson family may be deemed, under the Investment Company Act of 1940, to form a controlling group with respect to FMR LLC. This filing reflects the securities beneficially owned, or that may be deemed to be beneficially owned, by FMR LLC, certain of its subsidiaries and affiliates, and other companies (collectively, the "FMR Reporters"). This filing does not reflect securities, if any, beneficially owned by certain other companies whose beneficial ownership of securities is disaggregated from that of the FMR Reporters in accordance with Securities and Exchange Commission Release No. 34-39538 (January 12, 1998). RULE 13d-1(k)(1) AGREEMENT The undersigned persons, on February 9, 2023, agree and consent to the joint filing on their behalf of this Schedule 13G in connection with their beneficial ownership of the COMMON STOCK of TABOOLA.COM LTD at December 30, 2022. FMR LLC By /s/ Stephanie J. Brown Stephanie J. Brown Duly authorized under Power of Attorney effective as of January 3, 2023, by and on behalf of FMR LLC and its direct and indirect subsidiaries* Abigail P. Johnson By /s/ Stephanie J. Brown Stephanie J. Brown Duly authorized under Power of Attorney effective as of January, 26, 2023, by and on behalf of Abigail P. Johnson** * This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 10, 2023, accession number: 0000315066-23-000003. ** This power of attorney is incorporated herein by reference to Exhibit 24 to the Schedule 13G filed by FMR LLC on January 31, 2023, accession number: 0000315066-23-000038.

Get the next $TBLA alert in real time by email

Recent Analyst Ratings for

$TBLA

Date	Price Target	Rating	Analyst
12/19/2025	$6.00	Buy	Rosenblatt
10/7/2025		Neutral	BTIG Research
5/8/2025	$4.00	Neutral → Buy	B. Riley Securities
2/27/2025		Mkt Outperform → Mkt Perform	Citizens JMP
2/27/2025	$5.00 → $4.00	Buy → Neutral	B. Riley Securities
2/26/2025		Outperform → Perform	Oppenheimer
7/5/2024	$6.00 → $5.00	Buy	Needham
4/24/2024	$5.25	Buy	B. Riley Securities

More analyst ratings

SEC Form SC 13G/A filed by Taboola.com Ltd. (Amendment)

2/9/23 12:39:51 PM ET

$TBLA

Computer Software: Programming Data Processing

Technology

Get the next $TBLA alert in real time by email

Recent Analyst Ratings for

$TBLA

Date	Price Target	Rating	Analyst
12/19/2025	$6.00	Buy	Rosenblatt
10/7/2025		Neutral	BTIG Research
5/8/2025	$4.00	Neutral → Buy	B. Riley Securities
2/27/2025		Mkt Outperform → Mkt Perform	Citizens JMP
2/27/2025	$5.00 → $4.00	Buy → Neutral	B. Riley Securities
2/26/2025		Outperform → Perform	Oppenheimer
7/5/2024	$6.00 → $5.00	Buy	Needham
4/24/2024	$5.25	Buy	B. Riley Securities

More analyst ratings

SEC Form SC 13G/A filed by Taboola.com Ltd. (Amendment)

Crush Q1 2026 with the Best AI Superconnector

Recent Analyst Ratings for
$TBLA

SEC Form SC 13G/A filed by Taboola.com Ltd. (Amendment)

Crush Q1 2026 with the Best AI Superconnector

Recent Analyst Ratings for
$TBLA

$TBLA
Press Releases

Taboola Announces Inclusion in Russell 3000® and 2000® Index

New Study Finds 76% of Advertisers See Performance Gains from Agentic AI; 86% Would Allocate Up to a Quarter of Advertising Budget to the Open Web with the Right Agentic AI Solution

Taboola to Participate in Upcoming Investor Conferences

$TBLA
Insider Trading

Large owner Apollo Management Holdings Gp, Llc sold $52,800,000 worth of Non-Voting Ordinary Shares (12,000,000 units at $4.40) (SEC Form 4)

Large owner Apollo Management Holdings Gp, Llc sold $52,800,000 worth of Non-Voting Ordinary Shares (12,000,000 units at $4.40) (SEC Form 4)

Chief Financial Officer Walker Stephen C covered exercise/tax liability with 113,071 units of Ordinary Shares, decreasing direct ownership by 3% to 3,160,434 units (SEC Form 4) to satisfy tax liability

$TBLA
SEC Filings

Amendment: SEC Form SCHEDULE 13D/A filed by Taboola.com Ltd.

SEC Form 10-Q filed by Taboola.com Ltd.

Taboola.com Ltd. filed SEC Form 8-K: Results of Operations and Financial Condition, Regulation FD Disclosure, Financial Statements and Exhibits

$TBLA
Insider Purchases

Chairman of the Board Limon Zvi bought $707,500 worth of Ordinary Shares (250,000 units at $2.83) (SEC Form 4)

Director Limon Zvi bought $470,132 worth of Ordinary Shares (168,506 units at $2.79) (SEC Form 4)

Founder and CEO Singolda Adam bought $334,182 worth of Ordinary Shares (123,771 units at $2.70), increasing direct ownership by 0.86% to 14,586,714 units (SEC Form 4)

$TBLA
Analyst Ratings

Rosenblatt initiated coverage on Taboola with a new price target

BTIG Research initiated coverage on Taboola

Taboola upgraded by B. Riley Securities with a new price target

$TBLA
Leadership Updates

Taboola Announces Inclusion in Russell 3000® and 2000® Index

India Today Group Becomes First in APAC to Launch Taboola's DeeperDive Gen AI Answer Engine

Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web, Connecting Readers with Unique Publisher Content, Empowering Publishers to Defy Abuse by Gen AI Search

$TBLA
Financials

Taboola to Announce First Quarter Financial Results on May 6, 2026

Taboola to Announce Fourth Quarter & Full Year 2025 Financial Results on February 25, 2026

Taboola Reports Strong Q3 2025 Financial Results, Surpassing High-End of Guidance; Raises Full-Year Outlook

$TBLA
Large Ownership Changes

Amendment: SEC Form SC 13G/A filed by Taboola.com Ltd.