| ☐ | Preliminary Proxy Statement | ||||
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| ☐ | Definitive Proxy Statement | ||||
| ☒ | Definitive Additional Materials | ||||
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| Your Vote Counts! THE HERSHEY COMPANY 2026 Annual Meeting Vote by May 4, 2026 11:59 PM ET. For shares held in a Plan, vote by April 30, 2026 11:59 PM ET. THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 V90313-P42009 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the 2026 Annual Meeting of Stockholders. This is an important notice regarding the availability of proxy materials for the Annual Meeting to be held on May 5, 2026. Get informed before you vote View the Notice of 2026 Annual Meeting and Proxy Statement, 2025 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to April 21, 2026. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Smartphone users Point your camera here and vote without entering a control number Vote Virtually at the Meeting* May 5, 2026 10:00 a.m. EDT Virtually at: www.virtualshareholdermeeting.com/HSY2026 *Please check the meeting materials for any special requirements for meeting attendance. Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Stockholder Meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: 1a. Christopher W. Brandt For 1b. Timothy W. Curoe For 1c. Huong Maria T. Kraus For 1d. Deirdre A. Mahlan For 1e. Barry J. Nalebuff For 1f. Kevin M. Ozan For 1g. Guy Persaud For 1h. Marie Quintero-Johnson For 1i. Cordel Robbin-Coker For 1j. Harold Singleton III For 1k. Kirk Tanner For 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2026. For 3. Approve named executive officer compensation on a non-binding advisory basis. For NOTE: Such other business as may properly come before the meeting or any adjournment thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. V90314-P42009 | Your Vote Counts! THE HERSHEY COMPANY 2026 Annual Meeting Vote by May 4, 2026 11:59 PM ET. For shares held in a Plan, vote by April 30, 2026 11:59 PM ET. THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 V90315-Z91720 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the 2026 Annual Meeting of Stockholders. This is an important notice regarding the availability of proxy materials for the Annual Meeting to be held on May 5, 2026. Get informed before you vote View the Notice of 2026 Annual Meeting and Proxy Statement, 2025 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to April 21, 2026. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to [email protected]. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. For complete information and to vote, visit www.ProxyVote.com Control # Vote Virtually at the Meeting* May 5, 2026 10:00 a.m. EDT Virtually at: www.virtualshareholdermeeting.com/HSY2026 *Please check the meeting materials for any special requirements for meeting attendance. Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Stockholder Meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: 1a. Timothy W. Curoe For 1b. Huong Maria T. Kraus For 1c. Deirdre A. Mahlan For 1d. Barry J. Nalebuff For 1e. Kevin M. Ozan For 1f. Marie Quintero-Johnson For 1g. Cordel Robbin-Coker For 1h. Harold Singleton III For 1i. Kirk Tanner For 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2026. For 3. Approve named executive officer compensation on a non-binding advisory basis. For NOTE: Such other business as may properly come before the meeting or any adjournment thereof. Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Delivery Settings”. V90316-Z91720 | ||||