Primo Brands Helps Launch Pioneering Water Replenishment and Habitat Restoration Project Along Major California Rivers
In collaboration with River Partners, this transformative effort will help conserve water, restore habitat, and strengthen ecosystems and communities through long-term investment in climate resilience
TAMPA, Fla. and STAMFORD, Conn., Aug. 25, 2025 /PRNewswire/ - As part of its ongoing commitment to responsible water stewardship, Primo Brands Corporation (NYSE:PRMB), a leading branded beverage company in North America with a focus on healthy hydration and owner of the Arrowhead® Mountain Spring Water Brand, is joining forces with River Partners, a California conservation nonprofit driving large-scale river and floodplain restoration, to support an ambitious, multi-site project helping to revitalize key portions of the Sacramento and Feather rivers.
The initiative delivers increased water resilience while advancing other beneficial outcomes — including supporting wildlife habitat that seeks to improve biodiversity, climate resilience, flood safety, and renewed access to culturally significant natural resources for Tribal communities.
As part of the collaboration, Primo Brands is providing significant financial investment for a nearly 1,000-acre portfolio of multi-benefit floodplain sites River Partners plans to restore over the next three years. This restoration is expected to generate nearly 50,000 acre-feet, or more than 16 billion gallons of volumetric water benefits (VWBs), annually. That's roughly the amount of water 500,000 Californians use in a year.
The initiative is a notable private-public conservation partnership and exemplifies the next generation of corporate water stewardship.
"At Primo Brands, our mission is to Hydrate a Healthy America™. We do this through responsibly managing water resources and helping the communities where we live and operate," said Charles Fogg, Chief Sustainability Officer at Primo Brands. "Collaborating with River Partners allows us to advance our water replenishment goal of helping to restore 100% of water used or displaced by our operations in high-priority watersheds facing shared water challenges."
Delivering Measurable Impact
The project spans 10 key sites across the Sacramento River and Feather River watersheds, areas that are essential to a healthy water supply for California agriculture and other water-dependent industries, biodiversity, and vibrant communities. Collectively, the sites will:
- Provide nearly 50,000 acre-feet of volumetric water benefits (VWBs) per year.
- Restore nearly 1,000 acres of floodplain and side channel habitat along both the Sacramento River, California's largest river, and Feather River, which supplies water to approximately 27 million people and 750,000 acres of farmland throughout the state.
- Improve groundwater recharge by reconnecting rivers to restored floodplains.
- Reconnect miles of degraded river corridors critical to expanding important rearing and spawning habitat for endangered salmon.
"The Sacramento and Feather rivers are the lifeblood of California's water system and do so much for the state, like supporting vibrant communities, wildlife found nowhere else on Earth, and our world-class economy," said River Partners President Julie Rentner. "And, the state's rivers are in need of serious investment. Beyond real water outcomes, our partnership will deliver critical improvements for species on the brink, flood protection for vulnerable communities, access to restored lands for Tribes, and increased public health through access to the outdoors."
A Model for Scalable, Nature-Based Solutions
Primo Brands' investment in river restoration in the Sacramento Valley through River Partners highlights its commitment to water stewardship. With one of the largest on-the-ground river-restoration footprints of any nonprofit or firm in the western U.S., River Partners will apply its unique experience and expertise in maximizing multi-benefit restoration returns on this pioneering project.
Together, Primo Brands and River Partners are demonstrating the power of nature-based solutions to deliver meaningful, measurable impact on California's most urgent water issues, setting a powerful precedent for scalable, replicable approaches to safeguarding California's critical water supplies.
About Primo Brands
Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.
Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established "billion-dollar brands" Poland Spring® and Pure Life®, premium brands like Saratoga® and The Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified water brands including Primo Water® and Sparkletts®, and flavored and enhanced water brands like Splash Refresher™ and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases.
Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, and also directly reaches consumers through its Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America.
Primo Brands is a leader in reusable beverage packaging, helping to reduce waste through its multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum, and glass. Primo Brands has a portfolio of more than 80 springs and actively manages water resources to help assure a steady supply of quality, safe drinking water today and in the future. Primo Brands also helps conserve over 28,000 acres of land across the U.S. and Canada. Primo Brands is proud to partner with the International Bottled Water Association ("IBWA") in North America, which supports strict adherence to safety, quality, sanitation, and regulatory standards for the benefit of consumer protection. Primo Brands is committed to supporting the communities it serves, investing in local and national programs and delivering hydration solutions following natural disasters and other local community challenges.
Primo Brands employs more than 11,000 associates with dual headquarters in Tampa, Florida, and Stamford, Connecticut.
Learn more: www.primobrands.com/sustainability
About River Partners
River Partners brings life back to California's rivers. Founded in 1998, the leading nonprofit harnesses the power of restored riverways to create a thriving future for the state's environment and communities. Blending modern farming practices, cutting-edge science, and diverse alliances, River Partners reforests and reconnects entire river landscapes, critical wildlife corridors, and vast ecological regions at a bold pace and scale. The organization's statewide efforts result in lasting, tangible wins for wildlife, flood safety, climate resiliency, water conservation, healthy communities, and local economies. River Partners has the largest on-the-ground restoration footprint of any nonprofit or firm in the western U.S., having led hundreds of large-scale projects across nearly 20,000 acres throughout California.
Learn more: www.riverpartners.org
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