Optavise and Rula Partner to Improve Workforce Access to Mental Health Services
Partnership underscores shared commitment to workforce wellness and reduced barriers to behavioral healthcare
CARMEL, Ind., Oct. 1, 2025 /PRNewswire/ -- Optavise, a leading provider of employee benefits services, offering personalized expert guidance backed by technology, today announced a strategic partnership with Rula, a nationwide behavioral healthcare provider group dedicated to making high-quality mental healthcare accessible to all.
Through this partnership, Optavise Clear clients can access Rula's extensive network of licensed behavioral health professionals, making it easier for employees and their families to connect with care when they need it most. The solution is available at no additional cost to Optavise Clear clients.
"Optavise is proud to partner with Rula to expand access to mental health services for today's workforce, making it easier for employees to receive support when they need it most," said Joshua Madson, Head of Worksite Strategy at Optavise. "Our partnership reinforces our commitment to helping employers and employees make better health and financial decisions. By integrating Rula's behavioral health solution into Optavise Clear, organizations can deliver a more comprehensive benefits experience that supports overall workforce wellness and employee satisfaction."
The collaboration further strengthens Optavise Clear's comprehensive solution by enhancing mental healthcare access for employees, simplifying their wellness experience and providing a streamlined connection to trusted care.
Key benefits provided through the partnership include:
- An in-network behavioral health solution for employees and their family members ages 5+.
- Rapid appointment availability—typically within three days for talk therapy.
- A guided scheduling experience with automatic multi-appointment booking, ensuring continuity of care.
- Rigorous clinical quality standards backed by Rula's evidence-based, outcome-driven approach to care.
Rula's mission is to create a world where every person can access high-quality mental health care, with over 21,000 licensed providers and more than 170 million people covered through in-network partnerships. Rula is dedicated to making the mental healthcare journey easier by treating the whole person, not just the symptoms.
"At Rula, we believe that mental health care should be as accessible and seamless as any other essential health service," said Gabe Diop, co-founder of Rula. "We thank Optavise for their partnership and shared commitment to helping employees and their families connect with trusted providers when they need it most."
About Optavise
Optavise provides personalized employee benefits solutions to help employers and their employees optimize their benefits and make better health and financial decisions. Optavise offers a unique combination of innovative technology, flexible voluntary benefits, and experts who educate and communicate with employees about their benefits. A part of the CNO Financial Group (NYSE:CNO) family of brands, Optavise operates through direct sales to employers and a nationwide network of more than 10,000 broker partners and over 600 dedicated agents that serve nearly 20,000 employers. For more information, visit Optavise.com.
About Rula
Rula is the best way for individuals, couples, and families to get in-network mental health care that delivers progress. With a diverse network of more than 21,000 licensed providers, nationwide next-day therapy and psychiatric availability, and 24/7 crisis support, Rula meets people wherever they are on their mental health journey. Patients match with a best-fit provider in minutes, confirm their out-of-pocket insurance costs, attend their telehealth sessions, and track improvement all within a single easy-to-use platform. And when they need support, Rula's team is there to provide live help from real humans. Rula Health accepts most major insurance networks, including Aetna/CVS, Anthem/Elevance, Cigna/Evernorth, Kaiser, United Healthcare/Optum, and many Blue Cross and/or Blue Shield plans, covering over 170M lives across the US. Learn more at Rula.com.
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SOURCE Optavise