Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target

The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers.

Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its newly revamped Mineral Sun Care line, an upgraded sun care collection designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260630199914/en/

Native Mineral Sun Care collection.

The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.

By introducing an elevated sun care experience, the Mineral SPF line expands Native’s portfolio, encouraging existing customers to build out their routines while also attracting new users seeking approachable, high-quality mineral sunscreen options.

• Available Scents:
  • Pear & Coconut Water: Breezy notes of juicy pear, coconut, and rose petals
  • Tropical Breeze: Tropical blend of grapefruit, sweet berries, and soft florals
  • Vanilla Milk & Shea: Warm notes of rich shea, almond milk, and soft florals
  • Unscented: Unscented fragrance free bliss.
• Categories Include:
  • Zinc Oxide Sunscreen Spritz
  • Zinc Oxide Sunscreen Lotion
• Key Benefits Include:
  • Thoughtfully made with limited ingredients
  • Dermatologist-tested
  • Designed for sensitive skin
  • Lightweight & non-greasy
  • No white cast
• Formula Details:
  • Broad Spectrum SPF 30
  • 100% mineral SPF with no hidden chemical SPF boosters, like Butyloctyl Salicylate (BOS)
  • Made with NO:
    • Butyloctyl Salicylate (BOS)
    • Oxybenzone
    • Octinoxate
    • Avobenzone
    • Octisalate
    • Octocrylene
    • Homosalate
    • Parabens
    • Phthalate
    • Phenoxyethanol

Consumers are increasingly seeking sun care that goes beyond basic protection, looking for products that deliver both high performance and ingredients they can feel good about using everyday. Native developed its new Mineral Sun Care to meet this demand, combining effective, no-tradeoff sun protection with clean, thoughtful formulated ingredients designed for daily wear. The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.

"Sun care is no longer just about occasional use–it’s become an essential part of daily routines," said Christopher Talbott, Chief Executive Officer at Native. "With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust. It’s about making daily SPF simple, approachable, and seamlessly integrated into your routine—now available conveniently at Target."

Native Mineral Sun Care is available now at:

• Nativecos.com
• Target stores nationwide and Target.com, Amazon.com, and other major retailers
• MSRP: $19.99

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260630199914/en/

Media Contact

Autumn Communications, native@autumncommunications.com