Introducing the New DoorDash Ads: AI-Powered Tools and Acquisition of Ad Tech Platform Symbiosys to Help Restaurants and Brands Grow
DoorDash scales global ad tech, giving businesses more control, sharper insights, and broader reach across markets.
Key Takeaways
- Launches its most significant update, featuring new AI-powered products to help restaurants and brands drive measurable growth for their businesses.
- DoorDash and Wolt Ads serve 150,000+ advertisers in 30+ countries, a leading global growth engine for local commerce.
- Acquires Symbiosys to expand offsite advertising capabilities across search, social, and display with closed-loop measurement.
DoorDash (NASDAQ:DASH), one of the world's leading local commerce platforms, is launching its most significant update to its advertising platform to date, introducing a new suite of AI-powered tools and announcing the acquisition of ad tech platform Symbiosys to expand offsite advertising capabilities. Symbiosys is a next-generation retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. These updates reflect DoorDash's bold investment in global ad technology—empowering businesses with greater control, clearer results and insights on their performance, and new ways to connect with customers both on and beyond the platform.
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Your Door To More Moments
Today, more than 150,000 advertisers — from global CPG leaders and Fortune 500 retailers to local restaurants — use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. In 2024, DoorDash and Wolt Ads crossed an annualized advertising revenue run rate of over $1 billion across the 30+ countries where we operate. Reaching this scale in just three years makes us the fastest-growing retail media network in history and a leading global growth engine driving local commerce.
"We're building the future of local commerce advertising," said Toby Espinosa, VP of Ads at DoorDash. "With new product capabilities, AI-powered tools, and Symbiosys' offsite reach, businesses of any size can now connect with high-intent consumers seamlessly. Moving forward, every business from local owner-operators to the largest global brands will have the opportunity to grow on DoorDash and beyond with the click of a button."
What's New and Upcoming in DoorDash Ads
For Restaurants
- AI Tooling For Campaigns, Targeting, and Discounts: SMB restaurant merchants provide us with their goals, targets, and budget, and then our AI solutions will do the heavy lifting to create customized campaigns that deliver results.
- Interest Targeting and Category Share Insights on Ads Manager: Leveraging new insights, restaurants can grow their reputation in specific food categories to expand their core customer base.
- Report Builder: Easily track marketing spend with access to detailed reports, custom insights, and summaries across channels.
- Financial Reconciliation: Providing more granular data in financial reporting, including marketing spend details, to help merchants reconcile financials easily.
Brands
- Sponsored Brand Enhancements: Stand out to consumers scrolling in-app with engaging new creative visuals like video formats, display images, and product carousels.
- Ads Manager Reporting Metrics: Gain deeper insights and measure brand impact with Brand Halo Metrics. Track engagement and performance with Video View Metrics.
- Expanding Sponsored Product Ads to Global Search: Reach consumers actively searching for specific items within categories such as Alcohol, Retail, and more, making it easier for people to find exactly what each brand offers.
Grow Offsite Reach
- The acquisition of Symbiosys, valued at $175 million, brings more offsite advertising opportunities to the DoorDash Ads platform. Symbiosys' self-serve platform lets advertisers run campaigns across search, social, and display, all integrated with DoorDash's closed-loop measurement system.
- With Symbiosys, brands can reach consumers beyond the DoorDash app and help drive incremental off-platform sales with greater transparency and control.
To explore the new tools, visit the new DoorDash Ads website. For more information on Wolt Ads, visit the Wolt Ads website.
About DoorDash
DoorDash (NASDAQ:DASH) is one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may," "aim," "will," "should," "expect," "plan," "try," "anticipate," "could," "would," "intend," "target," "project," "contemplate," "believe," "estimate," "predict," "potential," or "continue" or the negative of these words or other similar terms or expressions that concern our expectations, strategies, plans, or intentions. Forward-looking statements in this release include, but are not limited to, (i) DoorDash's product offerings, capabilities and features as well as the expected impact of DoorDash's product offerings, capabilities and features on merchants and advertisers and (ii) plans, objectives and expectations with respect to future operations of, and integration with, Symbiosys. Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected. The forward-looking statements contained in this release are also subject to other risks and uncertainties that could cause actual results to differ from the results predicted, including those more fully described in our filings with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our quarterly reports on Form 10-Q. All forward-looking statements in this release are based on information available to DoorDash and assumptions and beliefs as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.
Any unreleased product capabilities or features referenced in this or other press releases, presentations or public statements are only intended to outline DoorDash's general product direction and are not a commitment to deliver any specific capability or feature, which may not be released on time or at all. The development, release, and timing of any capabilities or features remains at the sole discretion of DoorDash.
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