Hot Wheels® Taps World Champion Quarterback Russell Wilson & Son Win Wilson for New Speed Snap™ Track System Campaign Launch
Father-Son Duo Stars in "Snap to Play" Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels®, the number one selling toy in the world*, is partnering with World Champion quarterback, philanthropist, and entrepreneur Russell Wilson and his five-year-old son, Win Wilson, for a campaign featuring the new Hot Wheels Speed Snap™ Track System.
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Father-Son Duo Stars in "Snap to Play" Campaign Celebrating Easier Assembly Allowing for Seamless, Independent Play
The Hot Wheels Speed Snap Track System is the brand's most significant track innovation since the brand's inception in 1968. Designed to transform the way kids build and play, the simple snap-together design enables kids as young as three to build tracks independently, meaning kids can get to playing faster and easier than ever before, while elevating the play experience and encouraging creativity.
"In football, every great play starts with the snap, and at home, it's no different. One snap, and its game on with my kids," said World Champion quarterback and father, Russell Wilson. "Being a dad is one of the greatest joys in life and I love watching my kids grow. I love how the Hot Wheels brand helps my kids build confidence and express their creativity with the new Speed Snap Track System. The track is designed to allow kids to set it up and clean it up all on their own, which is a win for parents too!"
"We are thrilled to partner with Russell and his son Win to bring the ‘snap' to life and launch our biggest track upgrade in over 30 years," said Ted Wu, Global Head of Vehicles and Building Sets. "As both a legendary quarterback and devoted dad, Russell was the perfect fit for this campaign. Just like in football, one snap is all it takes to set epic, high-speed action in motion, and the Hot Wheels Speed Snap Track System makes it faster, easier, and more fun than ever to kick off playtime."
The full "Snap to Play" spot featuring Wilson and his son, Win, can be viewed on YouTube.com/Mattel. New tracks and playsets featuring the Hot Wheels Speed Snap Track System can be purchased online at Walmart, Target, and Amazon now, with additional products rolling out in stores across mass retailers in October. The initial product line includes the Triple Loop Speed Kit and Boosted Jump Speedway, which tap into kids' imagination with customizable layouts, as well as Straight Track Packs for kids to connect their sets and take the fun to the next level. The Hot Wheels Speed Snap Track System starts at an SRP of $3.23** and features a wide variety of track sets and additional accessories to build and expand play. Mattel plans to expand the Hot Wheels Speed Snap Track offering even further in the years to come.
To continue the celebration of the new Hot Wheels Speed Snap Track System, Mattel produced an original content series where kids' challenge creativity, experimentation and competition collide. Track Creator Showdown debuted on the Hot Wheels YouTube channel on Sept. 5, and new episodes will be released weekly on Fridays. Armed with the new Hot Wheels Speed Snap tracks and playsets, and a variety of household materials, the contestants must overcome creative challenges and time constraints to be the first team to complete the goal. Along the way, Track Creator Showdown harnesses kids' love of play to encourage problem-solving, teamwork, and limitless imagination, making it a fun, fast adventure kids can replicate at home. Fans can check out the new series at YouTube.com/HotWheels.
For the latest information and to explore the future of track play, please visit hotwheels.com.
*Per Circana, The Hot Wheels die-cast car is the #1 selling toy in the world
Source: Circana, LLC, Retail Tracking Service, G10 (US,CA,BR,SP,IT,GE,UK,FR,AU,MX), Total Toys, Projected USD, JAN – DEC 2024
**Current SRP; prices may vary
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About Russell Wilson
Russell Wilson is a World Champion quarterback and one of his generation's most influential athletes. Currently, Wilson is entering his 14th NFL season, as one of the first black quarterbacks to start for the New York Giants. A 10-time Pro Bowler currently ranked fifth all-time in career passer rating, and with over 121 career wins, establishing his place as one of the league's premier players and champions. Off the field, Wilson's commitment to philanthropic work led him to establishing the Why Not You Foundation, a non-profit organization dedicated to motivating and empowering today's youth. In recognition of his philanthropic impact, Wilson earned the 2020 NFL Walter Payton Man of the Year Award and the 2022 Bart Starr Award. Alongside his wife, he has co-founded clothing brands Good Man Brand and The House of LR&C, and formed television and digital production company, Why Not You Productions. He is the proud husband to Ciara and father to their children Future, Sienna, Win, and Amora.
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