Hilton's Luxury and Lifestyle Portfolios Reach 1,000th Hotel Milestone with Nearly 500 More Hotels in the Pipeline
Company expects to add three new luxury and lifestyle hotels per week in 2025
Hilton announces signing of NoMad Detroit in partnership with Ford Motor Company, bringing the luxury lifestyle brand to iconic Michigan Central Station
With recent openings in Paris, Cape Town, Dallas, Osaka, Costa Rica, Jordan, and more, Hilton's luxury and lifestyle brands have opened their 1,000th hotel globally. This milestone follows a record year of growth for Hilton, punctuated by strategic partnerships, acquisitions and nearly 100,000 rooms added to Hilton's portfolio. With almost 500 luxury and lifestyle hotels in the pipeline, including today's announcement for NoMad Detroit, Hilton continues to demonstrate the momentum and opportunity for its brands in this segment of the market.
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NoMad Detroit is among the latest additions to Hilton's fast-growing pipeline of luxury and lifestyle hotels globally. Expected to open in 2027, the new hotel will anchor the west side of The Station at Michigan Central and the top five floors of the building's tower. Credit: Jason Keen
"Our ultimate goal is to serve travelers for any stay occasion, anywhere in the world they want to be," said Chris Nassetta, president and CEO, Hilton. "Our luxury and lifestyle portfolios are an essential part of this strategy, and today we marked an important milestone as we strive to have the best hotel brands in these categories across the globe. We look forward to continuing to build on our momentum with the expected opening of three new luxury and lifestyle hotels per week this year."
In 2025, Hilton expects to add more than 150 luxury and lifestyle hotels around the world. Upcoming openings include the highly anticipated Waldorf Astoria New York, Waldorf Astoria Rabat Salé, Conrad Athens The Ilisian and Conrad Hamburg, the first LXR Hotels & Resorts in India, and the debut of Curio Collection by Hilton in Thailand, paving the way for the brand's 200th hotel milestone later this year. Recent openings have included Waldorf Astoria Costa Rica Punta Cacique; Waldorf Astoria Osaka; Sax Paris, LXR Hotels & Resorts; Signia by Hilton Amman; Canopy by Hilton Cape Town Longkloof; Tempo by Hilton Raleigh; and The Radical Asheville, Tapestry Collection by Hilton.
Momentum for New Luxury and Lifestyle Signings
Hilton so far this year has added more than 100 future luxury and lifestyle hotels to its development pipeline, building on the recent additions of the NoMad and Graduate by Hilton brands and the launch of a new exclusive partnership with Small Luxury Hotels of the World (SLH). Recent signings across this expanded portfolio include:
- NoMad: In recent weeks, Hilton announced the planned debut for NoMad in Singapore and today announced the signing of NoMad Detroit. This is in addition to more than 15 deals in various stages of development globally. NoMad Detroit will be housed within The Station at Michigan Central, a 30-acre tech and cultural hub and part of an ambitious effort to revitalize Detroit's historic, once-abandoned passenger rail station. In partnership with Ford Motor Company, NoMad's careful renovation of The Station will connect the rich history and diverse innovation ecosystem of Michigan Central Station and the City of Detroit with NoMad's global spirit.
- Graduate by Hilton: New hotels are planned in markets including Boulder, Colorado, and Syracuse, New York, in close proximity to major universities, with more than 50 additional deals in various stages of development. Among these projects are plans to expand the brand beyond the United States and United Kingdom to university-anchored towns around the world.
- Small Luxury Hotels of the World: Hilton's exclusive partnership with Small Luxury Hotels of the World expanded this year, with 50 additional hotels recently added, bringing the number of unique, individual SLH properties now available to Hilton guests to approximately 450. Additions this year include Nobu Hotel Warsaw, Dylan Hotel, Dublin in Ireland, VISTA Lago di Como and Namia River Retreat in Vietnam.
Other recent signings across Hilton's luxury and lifestyle brands include new Waldorf Astoria properties in Turks and Caicos and Texas Hill Country; an LXR Hotels & Resorts property in Hiroshima, Japan; the first Signia by Hilton hotels announced in Asia and Africa; the international expansion of Tempo by Hilton, with debuts planned in Canada and EMEA; and entries for the Canopy by Hilton brand in Tokyo and Italy.
To learn more about Hilton's growing portfolio, visit stories.hilton.com.
About Hilton
Hilton (NYSE:HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements include, but are not limited to, statements related to our expectations regarding the performance of our business, future financial results, liquidity and capital resources and other non-historical statements. In some cases, you can identify these forward-looking statements by the use of words such as "outlook," "believes," "expects," "forecasts," "potential," "continues," "may," "will," "should," "could," "seeks," "projects," "predicts," "intends," "plans," "estimates," "anticipates" or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties including, among others, risks inherent to the hospitality industry; macroeconomic factors beyond our control, such as inflation, changes in interest rates, challenges due to labor shortages or disputes and supply chain disruptions; the loss of key senior management personnel; competition for hotel guests and management and franchise contracts; risks related to doing business with third-party hotel owners; performance of our information technology systems; growth of reservation channels outside of our system; risks of doing business outside of the U.S.; risks associated with conflicts in Eastern Europe and the Middle East; uncertainty resulting from U.S. and global political trends, tariffs and other policies, including potential barriers to travel, trade and immigration and other geopolitical events; and our indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found under the section entitled "Part I—Item 1A. Risk Factors" of our Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which is filed with the Securities and Exchange Commission (the "SEC") and is accessible on the SEC's website at www.sec.gov. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in this press release and in our filings with the SEC. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as required by law.
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Jake Woodley
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