Date	Price Target	Rating	Analyst
8/25/2025	$31.00 → $34.00	Buy	DA Davidson
1/23/2025	$34.00 → $31.00	Neutral	Citigroup
1/21/2025	$40.00 → $33.00	Overweight → Equal-Weight	Morgan Stanley
12/31/2024	$40.00 → $36.00	Neutral	Robert W. Baird
10/2/2024	$44.00 → $40.00	Outperform → Neutral	Robert W. Baird
4/23/2024	$50.00	Overweight	Morgan Stanley
7/21/2023	$38.00 → $47.00	Neutral → Buy	DA Davidson
7/13/2023	$49.00 → $40.00	Neutral	UBS

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$HOG
Press Releases

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Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Aug. 27, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the third quarter of 2025. The dividend is payable September 24, 2025 to the shareholders of record of the Company's common stock as of September 10, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302540370.html SOURCE Harley-Davidson, Inc.

8/27/25 4:00:00 PM ET

$HOG

Motor Vehicles

Consumer Discretionary

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Generates proceeds of more than $230 million through sale of residual interests in certain securitized consumer loan receivables at a premium to par Residual interests sold represented aggregate retail loan receivables of approximately $2 billion and related debt of approximately $1.8 billion at June 30, 2025 MILWAUKEE, Aug. 25, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today

8/25/25 5:00:00 PM ET

$HOG

$KKR

Motor Vehicles

Consumer Discretionary

Investment Managers

Finance

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

MILWAUKEE, Wis., Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. ("Topgolf") subsidiary.   "Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations," said Troy Alstead, Presiding Director. "His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both h

8/4/25 7:00:00 AM ET

$HOG

Motor Vehicles

Consumer Discretionary

$HOG
Leadership Updates

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Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

8/25/25 5:00:00 PM ET

$HOG

$KKR

Motor Vehicles

Consumer Discretionary

Investment Managers

Finance

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

8/4/25 7:00:00 AM ET

$HOG

Motor Vehicles

Consumer Discretionary

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

MILWAUKEE, July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported second quarter 2025 results and announced a transaction entered into by its subsidiary, Harley-Davidson Financial Services. "While our second quarter results continue to be impacted by a challenging commercial environment for discretionary products and an uncertain tariff situation, we are extremely pleased to announce a strategic partnership for HDFS with KKR and PIMCO that generates significant value for Harley-Davidson on all levels," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "Our strategic partners have valued the HDFS business at a

7/30/25 7:00:00 AM ET

$HOG

Motor Vehicles

Consumer Discretionary

$HOG
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Harley-Davidson, Inc. Declares Dividend

8/27/25 4:00:00 PM ET

$HOG

Motor Vehicles

Consumer Discretionary

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its second quarter 2025 financial results before market hours Wednesday, July 30, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/event

7/10/25 8:48:00 AM ET

$HOG

Motor Vehicles

Consumer Discretionary

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payable June 18, 2025 to the shareholders of record of the Company's common stock as of June 2, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302455880.html SOURCE Harley-Davidson, Inc.

5/14/25 6:00:00 PM ET

$HOG

Motor Vehicles

Consumer Discretionary

Harley-Davidson, Inc. Declares Dividend

Crush Q3 2025 with the Best AI Superconnector

Recent Analyst Ratings for
$HOG

Harley-Davidson, Inc. Declares Dividend

Crush Q3 2025 with the Best AI Superconnector

Recent Analyst Ratings for
$HOG

$HOG
Analyst Ratings

DA Davidson reiterated coverage on Harley-Davidson with a new price target

Citigroup reiterated coverage on Harley-Davidson with a new price target

Harley-Davidson downgraded by Morgan Stanley with a new price target

$HOG
Press Releases

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

$HOG
Insider Purchases

Director Masood Rafeh bought $49,756 worth of shares (2,068 units at $24.06), increasing direct ownership by 78% to 4,705 units (SEC Form 4)

$HOG
SEC Filings

Amendment: SEC Form SCHEDULE 13G/A filed by Harley-Davidson Inc.

Harley-Davidson Inc. filed SEC Form 8-K: Regulation FD Disclosure, Financial Statements and Exhibits

SEC Form 10-Q filed by Harley-Davidson Inc.

$HOG
Insider Trading

Director Masood Rafeh bought $49,756 worth of shares (2,068 units at $24.06), increasing direct ownership by 78% to 4,705 units (SEC Form 4)

SEC Form 3 filed by new insider Beck Bryan Andrew

Director Sylvester Maryrose converted options into 4,188 shares, increasing direct ownership by 24% to 21,875 units (SEC Form 4)

$HOG
Leadership Updates

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

$HOG
Financials

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Harley-Davidson, Inc. Declares Dividend

$HOG
Large Ownership Changes

Amendment: SEC Form SC 13G/A filed by Harley-Davidson Inc.

SEC Form SC 13G/A filed by Harley-Davidson Inc. (Amendment)

SEC Form SC 13G/A filed by Harley-Davidson Inc. (Amendment)

Harley-Davidson, Inc. Declares Dividend

Crush Q3 2025 with the Best AI Superconnector

Recent Analyst Ratings for $HOG

Harley-Davidson, Inc. Declares Dividend

Crush Q3 2025 with the Best AI Superconnector

Recent Analyst Ratings for $HOG

$HOG Analyst Ratings

DA Davidson reiterated coverage on Harley-Davidson with a new price target

Citigroup reiterated coverage on Harley-Davidson with a new price target

Harley-Davidson downgraded by Morgan Stanley with a new price target

$HOG Press Releases

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

$HOG Insider Purchases

Director Masood Rafeh bought $49,756 worth of shares (2,068 units at $24.06), increasing direct ownership by 78% to 4,705 units (SEC Form 4)

$HOG SEC Filings

Amendment: SEC Form SCHEDULE 13G/A filed by Harley-Davidson Inc.

Harley-Davidson Inc. filed SEC Form 8-K: Regulation FD Disclosure, Financial Statements and Exhibits

SEC Form 10-Q filed by Harley-Davidson Inc.

$HOG Insider Trading

Director Masood Rafeh bought $49,756 worth of shares (2,068 units at $24.06), increasing direct ownership by 78% to 4,705 units (SEC Form 4)

SEC Form 3 filed by new insider Beck Bryan Andrew

Director Sylvester Maryrose converted options into 4,188 shares, increasing direct ownership by 24% to 21,875 units (SEC Form 4)

$HOG Leadership Updates

Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables

Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO

$HOG Financials

Harley-Davidson, Inc. Declares Dividend

Harley-Davidson, Inc. To Report Second Quarter 2025 Results on July 30, 2025

Harley-Davidson, Inc. Declares Dividend

$HOG Large Ownership Changes

Amendment: SEC Form SC 13G/A filed by Harley-Davidson Inc.

SEC Form SC 13G/A filed by Harley-Davidson Inc. (Amendment)

SEC Form SC 13G/A filed by Harley-Davidson Inc. (Amendment)

Recent Analyst Ratings for
$HOG

Recent Analyst Ratings for
$HOG

$HOG
Analyst Ratings

$HOG
Press Releases

$HOG
Insider Purchases

$HOG
SEC Filings

$HOG
Insider Trading

$HOG
Leadership Updates

$HOG
Financials

$HOG
Large Ownership Changes