Fifth Third Employees Tackle Food Insecurity and Financial Access Nationwide for 35th Annual "Fifth Third Day"
Employees volunteer and give back to their communities across the U.S.
Today, employees across Fifth Third Bank's (NASDAQ:FITB) U.S. footprint will celebrate the 35th annual "Fifth Third Day" through service activities to help fight food insecurity and expand financial access within their local communities.
On Fifth Third Day (5/3 on the calendar), Fifth Third employees unite to pack millions of meals and support local hunger relief organizations. The day kicks off a month of volunteering activities across Fifth Third's U.S. footprint, focused on fighting food insecurity and expanding financial access and inclusion.
"Every year, this tradition reminds me of something simple and important: who we are is defined by how we show up — for our customers, for each other and for our communities," said Tim Spence, chairman, CEO and president of Fifth Third. "Today kicks off a month-long effort to provide millions of meals and expand financial access to the communities we serve. And following our merger with Comerica, we have an expanded footprint and a larger team, united in our desire to make a meaningful difference."
Since 1991, Fifth Third has celebrated its employees, customers and communities on its signature day, May 3. Because the date falls on a weekend this year, service activities begin on May 4 and will continue throughout May in support of local hunger relief organizations.
This year's Fifth Third Day reflects the Bank's expanded footprint following its merger with Comerica Bank, bringing the tradition to new communities for the first time. The day provides an opportunity for Fifth Third's existing and new employees to unite behind a common goal: helping address food insecurity and advancing financial access and inclusion among their friends and neighbors.
"According to Feeding America, 48 million people in the United States face food insecurity, including 1 in 5 children. Our efforts on Fifth Third Day and throughout the month of May can make a difference," said Kala Gibson, chief corporate responsibility officer for Fifth Third. "As Fifth Third and Comerica come together as the nation's ninth largest U.S. bank, this year's Fifth Third Day is special because it reflects our shared commitment to showing up for our communities where it matters the most."
Expanding financial access for local communities
For more than 20 years, the Fifth Third Financial Empowerment Mobile, commonly known as the eBus, has brought financial access, social services, and education directly into communities the Bank serves, especially in underserved areas.
The eBus will visit communities across Ohio on Fifth Third Day and throughout the month of May as part of a 10-state tour that runs through November.
In partnership with SpringFour, the eBus connects community members to vital human and social services organizations to address needs related to food savings, rental resources, childcare, employment services, small business support and more. Through its digital self-service financial wellness solution, SpringFour delivers access to more than 27,000 local, state, and national nonprofit and government resources across more than 25 categories.
Fifth Third and SpringFour reimagined and relaunched the eBus on Fifth Third Day in 2024. Over the past two years, the eBus has delivered more than 31,000 financial health referrals during more than 3,000 visits, connecting individuals and families to essential resources. Services are free and available to all, regardless of whether the visitor is a Fifth Third customer.
Supporting the next generation
Fifth Third's commitment to its communities also means investing in the next generation from the very beginning.
On May 3, Fifth Third surprised the families of babies born on Fifth Third Day at 53 select local hospitals across five cities – Chicago, Cincinnati, Detroit, Nashville, Orlando – with a gift of $1,053 to open a 529 college savings account.
Since 2017, Fifth Third Babies has delivered nearly $965,000 in 529 plan funding to the families of more than 900 babies born on Fifth Third Day across eight states, in partnership with Gift of College, Inc. Families also receive care packages from Fifth Third with gift cards and gifts for the new baby and parents.
From 5/3 through 5/29, the public has the opportunity to participate in a social media sweepstakes to win a Fifth Third Babies gift bag, including a $1,053 Gift of College card to be redeemed at GiftofCollege.com into a 529 college savings plan. Winners will be selected on 529 Day, or 5/29 on the calendar. More information and full sweepstakes rules are available online at 53.com/babies.1
1 NO PURCHASE NECESSARY. Sweepstakes open to legal residents of the U.S., excluding New York. At least 18 years old to enter. Odds of winning depend upon the number of eligible entries received. Void where prohibited. Sweepstakes begins May 3, 2026, at 12:00 AM EST and ends May 29, 2026, at 8:00 AM EST. For complete sweepstakes rules visit 53.com/babies. Sweepstakes is in no way sponsored, endorsed, administered by, or associated with, Meta Platforms, Inc.
About Fifth Third
Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation's highest performing regional bank, but to be the bank people most value and trust.
Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.
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Amanda Nageleisen (Media Relations)
amanda.nageleisen@53.com
Matt Curoe (Investor Relations)
matt.curoe@53.com | 513-534-2345