Domo Gives Admins New Control Over Agents and How Data Is Delivered Across the Business

Domo expands its platform with new capabilities that help administrators manage, govern, and deliver data experiences and agentic AI at scale

Domo (NASDAQ:DOMO) today introduced a set of new capabilities that give administrators more control over how data is delivered across the business and how AI agents are built and deployed from that data. Announced at the company's annual Domopalooza conference, the announcement addresses how organizations manage access, organize content, and deliver consistent data experiences.

As data products, applications, and AI-driven workflows become part of daily operations, administrators are taking on a more operational role. They are expected not only to manage access, but to ensure data is delivered in a way that works for the people using it.

"The hardest part of managing data at scale isn't access. It's making sure people see the right thing, in the right way, at the right time," said Ben Schein, Chief Analytics Officer and SVP of Product at Domo. "That depends on governance being built into how data is delivered, not layered on afterward. Administrators are responsible for delivering data that is secure and tailored to how people actually work, and these updates give them the tools to do that with more precision and less friction."

Solving a Persistent Admin Challenge

At the center of the announcement is User Impersonation, a new capability that allows authorized administrators to view and interact with Domo as another user. The feature addresses one of the most common and time-consuming challenges in enterprise data platforms: diagnosing issues tied to a specific user's permissions and data access.

User Impersonation was the most requested feature on Domo's Ideas Exchange, reflecting a widespread need among customers for faster troubleshooting and validation. With this capability, administrators can quickly understand what a user sees, identify issues, and resolve them without relying on screenshots or back-and-forth communication.

The feature is currently in progress and expected to be available early in the second half of this year.

Extending Data Beyond the Platform

Domo also introduced Native App Distribution, which allows organizations to deploy Domo applications as standalone, branded mobile apps in the Apple App Store and Google Play.

Instead of requiring users to navigate a full analytics environment, this allows organizations to deliver focused, role-specific applications to executives, partners, and frontline teams where they are already working. The result is a more direct path between data and action, particularly for users who rely on mobile access in the field.

Native App Distribution is expected to be available in beta this summer.

Governance Across Complex Data Environments

Domo also introduced updates designed to simplify how governance is applied consistently across datasets, particularly for organizations managing large and distributed data environments.

Global PDP Policies allow administrators to define a single data access policy and apply it across multiple datasets, reducing duplication and keeping policies consistent across datasets. Column masking with calculated field support is now generally available and it extends policy enforcement into more complex data models, ensuring that derived fields follow the same governance rules as source data.

Together, these capabilities simplify how organizations enforce data access controls while maintaining flexibility in how data is modeled and used.

Shaping the Data Experience

Domo also introduced new tools that help administrators shape how users interact with data across the platform.

Nav Configs, now generally available, enable administrators to define consistent navigation experiences for specific groups or across the entire organization. As organizations create more apps and insights, this helps prevent content sprawl and ensures users can quickly find what matters most.

Workspaces, now expanded to a broader beta, allow teams to create curated content hubs with organized folders and key assets. These hubs act as central destinations for specific functions, teams, or initiatives.

From Gatekeeper to Orchestrator

Administrators are increasingly responsible for how data is delivered, not just how it is secured. As AI-driven workflows and AI agents expand across the business, that responsibility is growing in both scope and complexity. That shift requires tools that unify governance, distribution, and experience design in a single system.

Domo's approach focuses on giving administrators a more consistent way to manage that complexity. By combining governance, distribution, and experience design within one platform, organizations can scale their data efforts while maintaining control.

For more information about these capabilities and other announcements from Domopalooza, visit www.domo.com/news.

About Domo

Domo is an AI and Data Products Platform that helps companies of all sizes leverage data and AI to drive value in today's data-driven world. Built around our customers' preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, Domo's business strategy, product release plans, and opportunities. Forward-looking statements are subject to risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption "Risk Factors" and elsewhere in our filings with the SEC, including, without limitation, the Annual Report on Form 10-K filed with the SEC on April 4, 2025 and subsequent filings with the SEC. All information provided in this release and in the attachments is as of the date hereof.

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Domo Contact

Cory Edwards

VP Corporate Communications

PR@domo.com