DA Davidson reiterated coverage on Harley-Davidson with a new price target
$HOG
Motor Vehicles
Consumer Discretionary
DA Davidson reiterated coverage of Harley-Davidson with a rating of Buy and set a new price target of $25.00 from $30.00 previously
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| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 5/19/2026 | $12.00 → $15.00 | Underweight | Morgan Stanley |
| 3/11/2026 | $15.00 | Underweight | Wells Fargo |
| 2/12/2026 | $30.00 → $25.00 | Buy | DA Davidson |
| 11/25/2025 | $21.00 | Hold | Loop Capital |
| 11/10/2025 | $34.00 → $30.00 | Buy | DA Davidson |
| 10/27/2025 | $25.00 | Equal-Weight → Underweight | Morgan Stanley |
| 8/25/2025 | $31.00 → $34.00 | Buy | DA Davidson |
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
Morgan Stanley reiterated coverage of Harley-Davidson with a rating of Underweight and set a new price target of $15.00 from $12.00 previously
Wells Fargo initiated coverage of Harley-Davidson with a rating of Underweight and set a new price target of $15.00
DA Davidson reiterated coverage of Harley-Davidson with a rating of Buy and set a new price target of $25.00 from $30.00 previously
MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE:HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the InterContinental New York Barclay in New York, New York on Wednesday, June 3, 2026. President and Chief Executive Officer Artie Starrs and Head of Investor Relations Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.Company Background Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-OTHER) View original content to download multimedia:https://www.prnewswire.com/news-re
MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302779317.htmlSOURCE Harley-Davidson, Inc.
MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported first quarter 2026 results."We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health. We saw a 14% increase in retail performance in North America, which drove global retail sales growth of 8%, and achieved a 22% year-over-year reduction in global dealer inventories, as we continue to prioritize aligning wholesale with retail demand. We are energized by the positive early reception to our new RIDE marketing platform, and excited to activate against our new growth strategy, Back to the Bricks," said
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
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A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its HeritageMILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its foun
MILWAUKEE, Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Daniel Nova and Matt Reintjes, effective September 15, 2025. Mr. Nova currently serves as General Partner of Highland Capital Partners, a venture capital fund. Mr. Reintjes is President and Chief Executive Officer at YETI Holdings, Inc. (NYSE:YETI). "Daniel and Matt distinguished themselves during our search with their broad business expertise spanning commercial strategy, brand and product development, operations, supply chain, and finance. These are skills that will be invaluable to Harley-Davidson,
Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Generates proceeds of more than $230 million through sale of residual interests in certain securitized consumer loan receivables at a premium to par Residual interests sold represented aggregate retail loan receivables of approximately $2 billion and related debt of approximately $1.8 billion at June 30, 2025 MILWAUKEE, Aug. 25, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today
MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payable June 25, 2026 to the shareholders of record of the Company's common stock as of June 8, 2026.Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302779317.htmlSOURCE Harley-Davidson, Inc.
MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported first quarter 2026 results."We're pleased with our first quarter results, which reflect actions we've taken to drive demand and improve dealer health. We saw a 14% increase in retail performance in North America, which drove global retail sales growth of 8%, and achieved a 22% year-over-year reduction in global dealer inventories, as we continue to prioritize aligning wholesale with retail demand. We are energized by the positive early reception to our new RIDE marketing platform, and excited to activate against our new growth strategy, Back to the Bricks," said
Webcast Conference Call Scheduled for 8 a.m. CTMILWAUKEE, April 21, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its first quarter 2026 financial results and new strategic plan before market hours on Tuesday, May 5, 2026. The public is invited to attend an audio webcast from 8-9:30 a.m. CT.Harley-Davidson, Inc. senior management will discuss the Company's strategic plan, financial results, developments in the business, and updates to the Company's outlook.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/events-and-presentations/default.aspx . A rep