Climbing Into His 90s: Dr. Art Ulene and CareScout Challenge Assumptions About Aging
Former TODAY Show medical correspondent to climb Mt. Kilimanjaro in July
CareScout today announced an initiative with Dr. Art Ulene, the nationally recognized physician and former TODAY Show medical correspondent, tied to his planned July ascent of Mount Kilimanjaro at age 89 – a climb that will culminate as he turns 90. The partnership centers on a simple but expansive idea: showing what's possible at any age.
The engagement will use Ulene's Kilimanjaro climb as a national storytelling moment aimed at reframing how Americans think about aging – moving the conversation away from limitation and toward preparation, agency, and continued purpose. The effort aligns with CareScout's mission to help individuals and families navigate aging with greater clarity and confidence.
"Far too often, aging is framed around decline and limitation, and CareScout wants to play a part in changing that narrative," said Samir Shah, CEO of CareScout. "We're focused on helping people think earlier, plan better, and approach aging with confidence. Art Ulene embodies that shift. At almost 90, he's still setting ambitious goals, showing that much of what's possible later in life can be shaped by mindset, preparation, and purpose."
Ulene, who spent more than two decades translating complex medical issues for millions of viewers on TODAY, sees the climb as a continuation of the work he's always cared about. Now, the focus is on how preparation, perspective, and purpose shape the way people age.
"Aging isn't something that just happens to you, it's something you participate in," said Dr. Art Ulene. "This climb isn't about defying age, it's about preparation, perspective, and staying engaged with life. CareScout understands that aging well starts long before you need help, and that's why this partnership makes sense."
The initiative will include national and local media engagement, digital storytelling, and community moments tied to Ulene's training, climb, and reflections, using his experience to help reshape how Americans think about aging, longevity, and care.
To stay up to date on Ulene's journey, follow along on CareScout's social media channels, including on Instagram, Facebook and LinkedIn.
About CareScout
CareScout helps older adults and their families navigate the aging journey, find, and fund quality care. Inspired by a mission to simplify and dignify the aging experience, we're building an integrated ecosystem of care and funding solutions. To learn more about CareScout, visit www.CareScout.com. CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE:GNW). CareScout is the marketing name for CareScout Holdings, Inc., its affiliates and entities. Affiliates and entities are solely and separately responsible for their own financial and contractual obligations.
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