CHEEZ-IT® SNAP'D® TEAMS UP WITH REALITY TV ROYALTY PHAEDRA PARKS TO DROP THIS SEASON'S HOTTEST SNACK-INSPIRED ACCESSORY

5/20/25 9:00:00 AM ET

Packaged Foods

Consumer Staples

Get the next $K alert in real time by email

Introducing the limited-edition Cheez-It^® Snap'd^® Back Bag–where crunchy chips get the reality TV treatment, inspired by Parks' iconic snap backs and packed with crispy comebacks

CHICAGO, May 20, 2025 /PRNewswire/ -- Prepare to dial up your snack and style game with a partnership that's serving looks and flavor. Cheez-It^® Snap'd^®—the chip baked with 100% real cheese and known for its crispy bite–is teaming up with reality TV icon and queen of snap backs, Phaedra Parks, to unveil the Cheez-It Snap'd Back Bag. Designed for fans who live for drama and demand a snack that matches their energy, this limited-edition snack-inspired accessory is made to dial up the drama and satisfy cravings, on screen and off.

"In my world, a snap back is more than a comeback—it's a lifestyle," said Parks. "Teaming up with Cheez-It Snap'd to create this over-the-top bag? It's giving drama, it's giving delicious, it's giving diva. Whether you're snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!"

Drawing inspiration from Parks' most unforgettable one-liners, this first-of-its-kind Snap'd Back Bag is made with 100% real shade and styled with reality TV flair. A playful twist on the classic Cheez-It Snap'd bag, this statement-making roll-top bag features a secure snap closure—perfect for keeping your drama (and snacks) in check. Decked out in signature Cheez-It red and gold and stamped with one of Parks' iconic quotes, this accessory is designed to pair perfectly with your favorite bag of baked, not fried, Cheez-It Snap'd chips. This eye-catching piece proves that being extra isn't just accepted—it's celebrated. Because darling, even your snack deserves a little sparkle.

"Cheez-It Snap'd brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Phaedra's signature style and unapologetic wit bring the Snap'd Back Bag to life—it's the ultimate accessory for fans who love to snack and stand out."

Just in time for Parks' highly anticipated return to reality TV, the Cheez-It Snap'd Back Bag will debut on May 25 at 9 p.m. ET, exclusively at CheezIt.com for $16 with free shipping. Available while supplies last, this limited-edition bag ensures your snacking game is as sharp and snap-worthy as your personality—because nothing bites back quite like a Cheez-It Snap'd.

We know you Want It. Need It. Cheez-It. all the time, so be sure to follow @CheezIt on Instagram, Facebook and TikTok for updates—and keep your eyes peeled for more.

About Kellanova

Kellanova (NYSE:K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles^®, Cheez-It^®, Pop-Tarts^®, Kellogg's Rice Krispies Treats^®, RXBAR^®, Eggo^®, MorningStar Farms^®, Special K^®, Coco Pops^®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova Media Hotline

(269) 961-3799

[email protected]

Weber Shandwick

Lisa Van Cleave

(309) 582-6709

[email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/cheez-it-snapd-teams-up-with-reality-tv-royalty-phaedra-parks-to-drop-this-seasons-hottest-snack-inspired-accessory-302459839.html

SOURCE Kellanova

Get the next $K alert in real time by email

Date	Price Target	Rating	Analyst
5/29/2025	$83.50	Neutral	Citigroup
2/18/2025	$83.50	Sector Perform → Outperform	RBC Capital Mkts
11/1/2024	$83.00	Outperform → Neutral	Exane BNP Paribas
10/2/2024		Buy → Hold	Argus
8/26/2024	$80.00 → $83.50	Buy → Neutral	DA Davidson
8/15/2024		Outperform → Sector Perform	RBC Capital Mkts
8/12/2024	$75.00	Neutral	Goldman
8/5/2024	$62.00 → $76.00	Sector Perform → Outperform	RBC Capital Mkts

CHEEZ-IT® SNAP'D® TEAMS UP WITH REALITY TV ROYALTY PHAEDRA PARKS TO DROP THIS SEASON'S HOTTEST SNACK-INSPIRED ACCESSORY

Chat with this insight

Recent Analyst Ratings for
$K

$K
Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

Large owner Kellogg W K Foundation Trust sold $9,188,445 worth of shares (114,583 units at $80.19), decreasing direct ownership by 0.25% to 46,243,284 units (SEC Form 4)

Large owner Kellogg W K Foundation Trust sold $9,382,973 worth of shares (114,583 units at $81.89), decreasing direct ownership by 0.25% to 46,357,867 units (SEC Form 4)

Large owner Kellogg W K Foundation Trust sold $9,440,138 worth of shares (114,583 units at $82.39), decreasing direct ownership by 0.25% to 46,472,450 units (SEC Form 4)

CHEEZ-IT® SNAP'D® TEAMS UP WITH REALITY TV ROYALTY PHAEDRA PARKS TO DROP THIS SEASON'S HOTTEST SNACK-INSPIRED ACCESSORY

Chat with this insight

Recent Analyst Ratings for $K

$K Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

Large owner Kellogg W K Foundation Trust sold $9,188,445 worth of shares (114,583 units at $80.19), decreasing direct ownership by 0.25% to 46,243,284 units (SEC Form 4)

Large owner Kellogg W K Foundation Trust sold $9,382,973 worth of shares (114,583 units at $81.89), decreasing direct ownership by 0.25% to 46,357,867 units (SEC Form 4)

Large owner Kellogg W K Foundation Trust sold $9,440,138 worth of shares (114,583 units at $82.39), decreasing direct ownership by 0.25% to 46,472,450 units (SEC Form 4)

Recent Analyst Ratings for
$K

$K
Insider Trading