Cascade® Launches New Clean and Dry Booster Rinse Aid to Provide a Superior Shine and Dry Experience

New Rinse Aid complements Cascade^® Platinum Plus during the final rinse cycle, offering 5x better drying and advanced spot prevention

Cascade^®, America’s #1 recommended dishwasher detergent brand*, today announced the launch of its new Clean and Dry Booster Rinse Aid. Designed to work in tandem with Cascade^® Platinum Plus, this premium dishwasher enhancer establishes the ultimate dishwashing routine to tackle people’s biggest frustrations, including stubborn water spots, cloudiness, hard water sediment, and damp dishes. Together, the power duo clears away food residue and film for a brilliant dry and shine every time.

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Cascade Clean + Dry Booster

Recent Cascade^® research highlights widespread consumer pain points with traditional dishwashing machine usage:

• 72% of consumers report that dishes are still wet at the end of a full dishwasher cycle.
• 64% of consumers notice dry spots and streaks on their glassware.

These persistent issues contribute to "dish dread" - the frustration of having to hand-dry or re-wash items. Cascade’s new regimen offers a faster, more effective solution to eliminate these extra steps entirely.

Why Use a Rinse Aid?

Modern dishwashers are engineered to rely on rinse aids for optimal drying. Without one, water clings to dishes as cycles cool, leaving behind spots and mineral residues. Cascade^® Clean and Dry Booster utilizes advanced sheeting action to prevent water from pooling on surfaces, allowing dishes to rinse cleaner and dry significantly faster. The result is an incredible shine with 5x better drying and spot prevention than using detergent alone.

"Rinse aids are used to treat the water during the rinse cycle of your dishwasher, to lower the surface tension so water cascades off dishes, rather than beading up on the surface," explains Morgan Eberhard, P&G Principal Scientist. "By using a rinse aid like Cascade^® Clean and Dry Booster, you’re minimizing or even eliminating the droplets left behind - so no more pesky water spots!"

How to Use a Rinse Aid

Using Cascade^® Clean and Dry Booster is simple and requires no extra cycles. Just fill your dishwasher's rinse aid dispenser, which is typically located directly next to the detergent chamber, and let it work during the final rinse cycle to prevent water droplets from clinging to dishes, even in hard water environments. Dishes are then ready to be put away and used for your next meal, no pre-rinse, soak or scrub needed.

• Easy Pour Technology: Leverage the easy-to-pour, no-drip cap to fill the dispenser to the top, securing the cover back on before you close the dishwasher door.
• Monthly Refills: Refill your rinse aid on a monthly basis to ensure a shiny result with each use.
• Dishwasher Regimen: Pair with Cascade^® Platinum Plus for best results. Formulated with 2X the Dawn grease-fighting power and 2X the tough food scrubbers,* Platinum Plus delivers up to 100% food residue removal, building soaking, scrubbing, and rinsing right into the wash. Learn more here.
• No Spots, No Worry: Cascade Clean & Dry Booster rinses off your dishes in the last rinse cycle. And like all Cascade products, Cascade Clean & Dry Booster and Cascade Platinum Plus are safe when you use it in the dishwasher. Since 1955, Cascade has been a trusted name in cleaning dishes using safe and effective ingredients. Cascade ensures product safety through rigorous evaluations by scientists and safety experts that exceeds industry standards. To learn more please visit here.

Availability

New Cascade^® Clean and Dry Booster is available in stores nationwide and online for MSRP= $6.64 for 16oz.

About Cascade

In 1955, Cascade^® entered the automatic dishwashing market with claims of "spotless dishes" to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives. For more information, visit https://cascadeclean.com/en-us/.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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Melissa Murtagh

melissamu@mbooth.com