Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital
Accenture (NYSE:ACN) has acquired Superdigital, a U.S.-based social and influencer agency. Superdigital will join Accenture Song to bolster existing client offerings in end-to-end social marketing from audience and community strategy to content, commerce and measurement.
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Accenture has acquired Superdigital, a U.S.-based social and influencer agency.
Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production, particularly across short-form video and platform-native creative. Superdigital's team of over 40 employees is comprised of creators, strategists and skilled managers who are experts in social fluency, specializing in rapid ideation and agile creative production, all while staying attuned to cultural trends. This acquisition will further enhance Accenture Song's customer offerings for clients seeking growth and greater relevance.
Social media continues to grow as one of the most important channels for chief marketing officers at the intersection of brand building, customer relevance and engagement through communities and performance.
Sean Lackey, Accenture Song's Marketing practice lead for the Americas said: "Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations. For many of our clients, social media is where their audiences see them first. Leading with social is essential to building connections, experiences and driving demand. Superdigital brings added strength in areas where our clients are seeking an advantage—at the intersection of creativity, data, and technology—and complements our vision for marketing reinvention."
Superdigital specializes in crafting unique brand narratives, partnering with influencers, designing tailored marketing campaigns, managing social media, optimizing strategies with data analytics, and producing social-native content. Superdigital works with big name brand clients across technology, consumer goods and services, gaming and entertainment sectors.
"For over a decade, Superdigital has been on a mission to reinvent how brands show up in the world, rejecting cookie-cutter marketing in favor of bold, original thinking," said Biz Hennigan, general manager of Superdigital. "Joining Song marks an exciting new chapter for Superdigital, where our trailblazing spirit and unconventional approach will be supercharged by world-class technology and creativity at scale."
Accenture Song helps brands achieve growth by unlocking personalized, tech-enabled engagement across social, CRM, and digital marketing, acting as performance storytellers by unifying creativity, data, and media to generate demand and preference across the customer journey. Superdigital is the latest acquisition to join Accenture Song to support a global strategy to help clients grow, innovate and sustain relevance, including Unlimited, Work & Co and SOKO.
The financial terms of the transaction were not disclosed.
Forward Looking Statements
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "may," "will," "should," "likely," "anticipates," "aspires," "expects," "intends," "plans," "projects," "believes," "estimates," "positioned," "outlook," "goal," "target" and similar expressions are used to identify these forward-looking statements. These statements are not guarantees of future performance nor promises that goals or targets will be met, and involve a number of risks, uncertainties and other factors that are difficult to predict and could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, that the partnership might not achieve its anticipated benefits and risks and uncertainties related to the development and use of AI could harm our business, damage our reputation or give rise to legal or regulatory action, as well as the risks, uncertainties and other factors discussed under the "Risk Factors" heading in Accenture plc's most recent Annual Report on Form 10-K and other documents filed with or furnished to the Securities and Exchange Commission. Statements in this news release speak only as of the date they were made, and Accenture undertakes no duty to update any forward-looking statements made in this news release or to conform such statements to actual results or changes in Accenture's expectations.
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
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Helen Kim
Accenture Song
+1 310 563 6089
helen.kim@accenture.com
Rosie Milton-Schönemann
Accenture Song
+44 77 6928 6484
rosie.milton@accenture.com